Dainty feet

Pretty Bal­leri­nas dances into Kuala Lumpur with its se­lec­tion of trendy flats.

The Star Malaysia - Star2 - - TRENDS BEAUTY BEAT - By NA­DINE FEr­NAN­DEZ star2@ thes­tar. com. my

YOU can never have too many shoes and one more shoe brand Pretty Bal­leri­nas, made its de­but in the mar­ket re­cently.

It ini­tially launched on­line in Fe­bru­ary 2005 through its web­site Pret­ty­Bal­leri­nas. com.

What’s in­ter­est­ing is that the fam­ily be­hind the brand have been mak­ing shoes in the same vil­lage on the Mediter­ranean is­land of Menorca since 1918.

The brand has a wide range of footwear styles and small leather goods.

They also have a se­lec­tion of bal­leri­nas for chil­dren which has proven to be very pop­u­lar hav­ing been seen on the daugh­ters of Clau­dia Schif­fer, An­gelina Jolie and Kate Moss.

The founder David Bell was in Malaysia re­cently to of­fi­cially launch the store.

He says there is so much more than just in­tro­duc­ing women to yet an­other brand of shoe that por­trayed a som­bre mas­cu­line im­age and only spoke about crafts­man­ship.

“The mod­ern lady al­ready ex­pects her shoes to be of great qual­ity and is eth­i­cally made. She ex­pects it to be fab­u­lous as well as com­fort­able. What she re­ally wants, how­ever, is some­thing that looks just right, the pack­ag­ing is lovely and it’s in the mo­ment. She doesn’t think about all the other stuff. She ex­pects it.”

While it’s not the first store to spe­cialise in bal­le­rina flats, Bell says that while the style of shoe seems the eas­i­est to make, its sim­plic­ity it­self be­comes its great­est chal­lenge.

Hi­lar­i­ously mak­ing a food ref­er­ence, he shared, “It’s like when you cook a sim­ple dish, there’s nowhere to hide if you don’t get it per­fect. You buy this shoe be­cause it’s com­fort­able and prac­ti­cal. No other pur­pose at all.”

He says the prod­uct achieves the right level of com­fort due to the com­bi­na­tion of great ma­te­ri­als and ded­i­cated crafters which makes the flats feel like se­cond skin for the feet.

Lit­tle touches like rib­bons from Ja­pan give it that ex­tra some­thing, plus leathers from Span­ish and Ital­ian sheep or goat moulded over a shoe last have be­come the foun­da­tion to the brand’s suc­cess.

With the mod­ern day woman be­ing a su­per achiever, the idea of a bal­le­rina flat is no longer that of just a ca­sual shoe.

“She is not scruffy, loungy, grungy or lazy but more smart, and it is that lady who does not feel like she has to wear a heel all the time but only for when it’s ap­pro­pri­ate,” said Bell con­clud­ing with, “We can’t spe­cialise in ev­ery­thing but Pretty Bal­leri­nas is good at this.”

Pretty Bal­le­rina is avail­able at the Gar­dens, Mid Val­ley City.

The lat­est ac­ces­sory looks from Paris Fash­ion Week fea­tur­ing ( clock­wise from top) saint Lau­rent, Chanel, and so­nia rykiel.

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