Bright­en­ing ben­e­fit

A lux­ury French spa and beauty brand looks East with its new­est skin­care, de­light­ing its Asian clien­tele

The Star Malaysia - Star2 - - FRONT PAGE - By SAN­DRA LOW star2@thes­tar.com.my

THERE’S been a ma­jor pivot in the beauty world to pan­der to Asian cus­tomers of late.

Not only that, beauty prod­ucts es­pe­cially skin­care are now tested on Asians.

This was un­heard of ear­lier when Asian con­sumers would just buy a for­eign brand, never mind if the skin­care was suited to a cold cli­mate or the make- up ap­plied to fairer skin tones.

So, it’s not only a timely pivot, it makes sense.

One of the first brands to see this was Clar­ins, the French cos­met­ics em­pire with a her­itage in the spa busi­ness.

the Asian con­nec­tion

Clar­ins cre­ated the Shap­ing Fa­cial Lift and White Plus ranges specif­i­cally for Asians.

In April last year they cre­ated their first eye cream for this mar­ket, based on ge­netic dif­fer­ences be­tween Asians and Cau­casians.

In Ky­oto last De­cem­ber they launched their new­est Clar­ins White Plus Pure Translu­cency Tri- In­ten­sive Bright­en­ing Serum.

“With this new serum we wanted some­thing to meet Asian women’s needs,” says Dr Olivier Courtin- Clar­ins, man­ag­ing di­rec­tor of the Clar­ins Group.

“We found Asian women use a lot of skin­care prod­ucts, by lay­er­ing them. So, it’s im­por­tant to cre­ate a lighter tex­ture for lay­er­ing,” Courtin- Clar­ins ex­plains.

In a nut­shell the new Clar­ins White Plus Pure Translu­cency Tri- In­ten­sive Bright­en­ing Serum gives women spot­less, fair skin with a healthy glow.

Courtin- Clar­ins says he is very proud of this new serum as it’s a real break­through in skin bright­en­ing care, thanks to a sci­en­tific dis­cov­ery.

This sci­en­tific dis­cov­ery was made through Clar­ins Re­search’ col­lab­o­ra­tion with the In­sti­tute Curie, which spear­heads stud­ies on melanocyte, the cell re­spon­si­ble for skin pig­men­ta­tion.

Mas­ter­ing melanin be­hav­iour

In whitening skin­care, brands have been fo­cus­ing on melanocytes - the only cell that pro­duces melanin re­spon­si­ble for skin pig­men­ta­tion – says Marie-He­lene Lair, in­ter­na­tional sci­en­tific com­mu­ni­ca­tion di­rec­tor.

“But it doesn’t op­er­ate alone and is stim­u­lated by other cells. Our lat­est dis­cov­ery is re­ally a break­through in terms of whitening,” she stresses.

“We dis­cov­ered a new path­way, a new means of melano­gen­e­sis to­gether with In­sti­tute Curie.”

“They re­search on a spe­cific type of skin can­cer; melanoma and that is why they de­cided to work with us on melanin be­hav­iour and the ef­fects of UV ex­po­sure,” Lair ex­plains.

“Clar­ins Re­search has dis­cov­ered a new cause of hy­per­pig­men­ta­tion through the mela exo sys­tem.”

“The skin’s en­vi­ron­ment de­pends on per­ma­nent com­mu­ni­ca­tion be­tween melanocytes and ker­atinocytes.”

“When skin is ex­posed to ex­ces­sive UV rays all ker­atinocytes ( the ma­jor cell of the epi­der­mis that forms a pro­tec­tive layer on skin sur­face) in­struct melanocytes to de­liver more melanin.”

Ex­o­somes or mes­sages by ker­atinocytes or­der the melanocyte to sub­stan­tially over­pro­duce melanin and this ma­jor syn­the­sis is in ad­di­tion to the di­rect stim­u­la­tion by UV ex­po­sure.

“This sig­nif­i­cant dis­cov­ery al­lows us to go fur­ther in con­trol­ling the melano­gen­e­sis process,” she sums it up.

This abil­ity to de­crease the in­ten­sity of dark spots dra­mat­i­cally by act­ing on the new way of stim­u­la­tion has been pub­lished by an in­de­pen­dent sci­en­tific pub­li­ca­tion.

“Our clin­i­cal study of this serum on 42 Asian women found a de­crease of 60% of melanin pro­duc­tion,” Lair says.

The key in­gre­di­ent in the new Clar­ins White Plus Pure Translu­cency Tri- In­ten­sive Bright­en­ing Serum is the acerola, a fruit known for its high con­tent of nat­u­ral vi­ta­min C, its whitening ben­e­fits and safety.

The “Tri- In­ten­sive” fea­ture works on three ar­eas: con­trast, colour and clar­ity of the skin, with the help of acerola, Lady’s Man­tle, Sand­spurry ex­tract, vi­ta­min C and bi­otin.

Can this serum help with se­vere pig­men­ta­tion? “It can pre­vent dark spots. To re­move dark spots, to be hon­est, it works through a bi­o­log­i­cal mech­a­nism and re­quires at least three weeks to see eras­ing ac­tion.”

“For re­moval of stub­born dark spots you need to see a der­ma­tol­o­gist. But this serum is suit­able for main­tain­ing your skin af­ter a der­ma­to­log­i­cal treat­ment,” Lair says.

All in the fam­ily

Her­itage is some­thing syn­ony­mous with the brand as the fam­ily mem­ber are also in­volved in the busi­ness.

Courtin-Clar­ins’ twin daugh­ters Prisca and Jenna, 29, werewer meet­ing the press for the first time. They are the grand-daugh­ters of Jac­ques Courtin-Clar­ins, founder of Clar­ins and the father of Dr Olivier.

To­gether with their cousins, Vir­ginie and Claire ( daugh­ters of Chris­tian Courtin- Clar­ins, pres­i­dent of the Clar­ins Group Su­per­vi­sory Board) they are the third gen­er­a­tion and heiresses to the multi- bil­lion dol­lar Clar­ins’ for­tune.

Prisca is the in­ter­na­tional di­rec­tor of Retail, Spa and MyBlend for the com­pany ( see side­bar Spa, strate­gies and savoir- faire) while Jenna is the Prospec­tive and New Con­cepts man­ager for the Clar­ins Group.

While Prisca is a brunette, Jenna is blonde. Both are slen­der, model- like and speak with a slight French ac­cent.

Watch­ing th­ese Fendi tot­ing sis­ters up­close is like a mas­ter class in French groom­ing. Whether dress­ing up or down, their style is ef­fort­less and un­der­stated, favour­ing ba­sic colours.

Mir­ror­ing their in­ter­ests, Prisca is more busi­ness- like while Jenna is easy- go­ing.

Jenna’s en­gag­ing per­son­al­ity makes you feel like you could ac­tu­ally hang out. But then re­al­ity sets in when you re­mem­ber she is the make- up heiress, who goes ski­ing and yacht­ing for her hol­i­days, while you re­turn to work on your sto­ries dur­ing your “hol­i­days”!

Th­ese gor­geous twins are off the mar­ket as Jenna has a boyfriend while Prisca is plan­ning her up­com­ing wed­ding.

What is de­light­ful to ob­serve is the good- hu­moured and re­laxed re­la­tion­ship they have with their father.

On hav­ing his daugh­ters on­board, Courtin- Clar­ins says with a sat­is­fied smile, “I like work­ing with fam­ily!”

When the twins are asked whether dad gets the last say on de­ci­sions, Jenna says, “He doesn’t!” and Prisca swiftly echoes her sis­ter, while dad rolls his eyes and smiles.

Al­though the twins work at the com­pany they don’t see each other ev­ery day.

When they are not to­gether, the twins say they con­stantly keep in touch.

With this close­ness, the fu­ture of Clar­ins can only be as bright as it’s new­est skin­care.

The Clar­ins White Plus Pure Translu­cency Tri- In­ten­sive Bright­en­ing Serum is priced at RM350 and avail­able at all Clar­ins coun­ters na­tion­wide and Clar­ins Sk­inS­pas.

— Pho­tos: clar­ins

en­joy­ing a rick­shaw ride in Arashiyama in Ky­oto are del­phine dichy, in­ter­na­tional Pr di­rec­tor for clar­ins ( in sun­glasses on left rick­shaw); dr Olivier courtin- clar­ins ( in tie and jacket on left rick­shaw); Prisca ( in sun­glasses on right rick­shaw) and Jenna ( blonde on right rick­shaw).

1 Clar­ins’ new bright­en­ing serum is not the only thing that Dr Olivier Court­inClar­ins is proud of as for the first time his twin daugh­ters, Prisca ( fourth from left) and Jenna ( fourth from right) are ap­pear­ing along­side their father in meet­ing the press.

2 The key in­gre­di­ent in the new Clar­ins Bright­en­ing serum is the acerola, a fruit known for its high vi­ta­min C con­tent and whitening ben­e­fits.

2

3 Marie- he­lene Lair says their work with well­known bi­o­log­i­cal re­search cen­tre, In­sti­tute Curie, made it pos­si­ble for the brand’s ground­break­ing find­ings in skin bright­en­ing.

3

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