All- Amer­i­can stud­ies at SeGi

The Star Malaysia - Star2 - - EDUCATION GUIDE -

GAIN­ING a ter­tiary education from the United States of Amer­ica is still a pop­u­lar op­tion among Malaysians.

It has one of the finest education sys­tems in the world with em­pha­sis on holis­tic learn­ing and prac­ti­cal train­ing, and its grad­u­ates are highly sought- af­ter by em­ploy­ers.

SEGi Univer­sity and Col­leges has years of ex­pe­ri­ence in of­fer­ing qual­ity Amer­i­can de­gree pro­grammes that en­able young Malaysians to pur­sue their Amer­i­can dreams, with­out hav­ing to leave Malaysia.

It is one of the few pri­vate higher in­sti­tu­tions in Malaysia to of­fer a 4+ 0 pro­gramme.

With a rich legacy of 128 years of ed­u­cat­ing young Amer­i­cans in their main cam­pus in Troy, Alabama, Troy Univer­sity joins the league of renowned over­seas part­ner univer­si­ties to of­fer their ex­clu­sive pro­grammes to stu­dents at SEGi.

With this part­ner­ship, Malaysians not only could pur­sue a 4+ 0 Amer­i­can education, but also have the op­por­tu­nity to com­plete their stud­ies by ei­ther pur­su­ing 2+ 2, 3+ 1 or 1+ 3 op­tions – so they get to gain ad­di­tional valu­able ex­pe­ri­ences at Troy Univer­sity cam­pus in the US.

Troy Univer­sity is an ac­cred­ited mem­ber of the Coun­cil of Higher Education Ac­cred­i­ta­tion ( CHEA) and also the South­ern As­so­ci­a­tion of Col­leges and Schools in the US.

It also has in­ter­na­tional part­ner­ships with sev­eral higher learn­ing in­sti­tu­tions in Viet­nam and Saudi Ara­bia.

This is Troy Univer­sity’s only part­ner­ship with a Malaysian higher learn­ing in­sti­tu­tion.

The wide range of ma­jors and mi­nors in­clude:

> Bach­e­lor of Sci­ence in Com­mu­ni­ca­tion Arts ( mi­nor in Pro­mo­tion)

> Bach­e­lor of Sci­ence in Com­mu­ni­ca­tion Arts ( mi­nor in Psy­chol­ogy)

Com­mu­ni­ca­tions is now a cru­cial com­po­nent in any busi­ness.

There is an in­creased aware­ness among em­ploy­ers for the need of em­ploy­ees who are skilled com­mu­ni­ca­tors that un­der­stand how con­tem­po­rary so­ci­eties work and can in­ter­act with com­mer­cial and in­sti­tu­tional forces and trends for the ben­e­fit of the cor­po­ra­tion.

A com­mu­ni­ca­tor’s main role is to cre­ate strate­gies and ex­e­cute ef­fec­tive com­mu­ni­ca­tion plans in ad­vanc­ing an or­gan­i­sa­tion's mis­sion, vi­sion and profit by ex­plor­ing the pur­pose­ful use of com­mu­ni­ca­tion. They know how to craft the right mes­sage and send it to the right au­di­ence at the right time.

Through this pro­gramme, stu­dents will learn to ap­ply strate­gic com­mu­ni­ca­tion tech­niques in spe­cific types of or­gan­i­sa­tional set­tings.

With a mi­nor in Pro­mo­tion, stu­dents will learn mar­ket­ing tech­niques and with a mi­nor in Psy­chol­ogy, stu­dents will have a bet­ter un­der­stand­ing of the hu­man psy­che:

> Bach­e­lor of Sci­ence in Psy­chol­ogy ( mi­nor in Com­mu­ni­ca­tion Stud­ies)

> Bach­e­lor of Sci­ence in Psy­chol­ogy ( mi­nor in Global Gen­eral Busi­ness)

Through the study of psy­chol­ogy, stu­dents work to un­der­stand the com­plex men­tal pro­cesses that dic­tate hu­man ac­tions.

Psy­chol­ogy has a host of ap­pli­ca­ble uses and grad­u­ates are able to ap­ply their un­der­stand­ing of hu­man be­hav­iour to nu­mer­ous sit­u­a­tions and use their knowl­edge in their ev­ery­day life.

Study­ing Psy­chol­ogy will give stu­dents the skills to un­der­stand, ex­plain and pre­dict hu­man be­hav­iour, a good choice for em­ploy­ers in a di­verse range of ca­reers.

A mi­nor in Com­mu­ni­ca­tion Stud­ies opens em­ploy­ments to stu­dents seek­ing ca­reers in com­mu­ni­ca­tion.

Stu­dents who chose a mi­nor in Global Gen­eral Busi­ness will have cul­tural sen­si­tiv­ity, and a crit­i­cal un­der­stand­ing chal­lenges in work­ing and man­ag­ing global mar­kets, in­clud­ing is­sues af­fect­ing in­ter­na­tional trade.

> Bach­e­lor of Sci­ence in Busi­ness Ad­min­is­tra­tion ( mi­nor in Global Busi­ness)

Stu­dents de­velop an un­der­stand­ing of all top­ics re­lat­ing to busi­ness, fi­nance, eco­nom­ics, and mar­ket­ing.

The pro­gramme moulds grad­u­ates on ad­min­is­tra­tion or man­ag­ing a busi­ness, so that re­sources are gath­ered and used prop­erly to achieve the busi­ness’s ob­jec­tives as well as prof­its. A mi­nor in Global Gen­eral Busi­ness gives stu­dents a spe­cial edge on how in­ter­na­tional busi­nesses work.

For more, call SEGi Col­lege Kuala Lumpur ( 03- 2070 2078 or 1800 888 028), SEGi Univer­sity ( 03- 6145 1777 or 1800 887 344), SEGi Col­lege Subang Jaya ( 03- 8600 1888 or 1800 888 622), SEGi Col­lege Pe­nang ( 04- 263 3888), SEGi Col­lege Sarawak ( 082- 252 566), e- mail to askme@ segi. edu. my or log on to www. segi. edu. my.

sEGi univer­sity and col­leges has years of ex­pe­ri­ence in of­fer­ing qual­ity Amer­i­can de­gree pro­grammes that en­able young Malaysians to pur­sue their Amer­i­can dreams, with­out hav­ing to leave Malaysia.

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