From screen to re­al­ity

The Star Malaysia - Star2 - - TECH WORLD -

SHARP- ROXY Sales & Ser­vice Com­pany ( M) Sdn Bhd ( SRSSC) of­fers its first AQUOS TV line- up – the XU Se­ries with 8K res­o­lu­tion in Su­per Pre­mium cat­e­gory – the high­est res­o­lu­tion to be seen in the AQUOS TV line- up.

The AQUOS XU Se­ries was awarded in the 2015 In­ter­na­tional Con­sumer Elec­tron­ics Show ( CES) as 2015 Hon­oree.

The AQUOS XU Se­ries, which is the AQUOS flag­ship model, con­tains the X8- Mas­ter En­gine Pro with 8K res­o­lu­tion ( the world’s first) and 8K up- con­verter and is pow­ered by the lat­est plat­form of An­droid TV.

The XU Se­ries with 8K res­o­lu­tion com­bines Sharp’s pro­pri­etary pixel split­ting and Qu­at­tron tech­nolo­gies.

This tele­vi­sion de­liv­ers four times greater res­o­lu­tion than tra­di­tional 4K ul­tra HD.

Sharp’s lat­est gen­er­a­tion 8K up- con­verter mounted on the newly de­vel­oped X8- Mas­ter En­gine Pro un­leashes the full po­ten­tial of this stun­ning res­o­lu­tion, whether it is HD or 4K Ul­tra HD con­tent, promis­ing de­tailed im­ages that seem to come to life.

The X8- Mas­ter En­gine Pro’s Ul­tra Dy­namic Range Pro tech­nol­ogy in­cor­po­rates a new di­rect LED back­light sys­tem to pro­vide a con­trast of ex­treme blacks and whites by in­creas­ing the bright­ness of the LED back­light in white ar­eas and de­creas­ing it in black ar­eas.

While it is analysing the im­ages, the bright­ness of the im­ages are cor­rected and re­stored to closely match the bright­ness of the orig­i­nal source.

Avail­able in 80- inch ( di­ag­o­nal) screen size, the de­tailed pic­ture de­liv­ered is of the high­est stan­dard of colour and con­trast.

By com­bin­ing Sharp’s pro­pri­etary Rich Color Pro in its en­gine and the unique Qu­at­tron Pro tech­nol­ogy, this tele­vi­sion dis­plays nu­mer­ous shades of colour, more than any AQUOS tele­vi­sion.

Their syn­ergy ef­fect pre­sented by the new LED back­light sys­tem as well as colour restora­tion cir­cuit with new phos­phor has al­lowed Sharp to ex­pand the colour range re­pro­duc­tion to 140% as com­pared to its pre­vi­ous con­ven­tional tele­vi­sion mod­els.

The brand new AQUOS XU Se­ries tele­vi­sion also adopts An­droid tele­vi­sion as its plat­form.

As in­tro­duced in the UE630X se­ries, An­droid tele­vi­sion’s three key fea­tures Google Voice Search, gam­ing and Google Cast are avail­able in the su­per pre­mium se­ries to en­hance your tele­vi­sion ex­pe­ri­ence.

With its Smart Re­mote, cus­tomers can com­mu­ni­cate eas­ily with their tele­vi­sion.

By us­ing the mi­cro­phone but­ton on Smart Re­mote, users can give their tele­vi­sion in­struc­tions such as to search for in­for­ma­tion on Google, videos or movies on YouTube or find­ing their favourite ap­pli­ca­tions on Google Play.

Users need not worry about un­de­tected lan­guages be­cause the Google Voice Search fea­ture on this tele­vi­sion sup­ports 87 lan­guages with a high de­gree of ac­cu­racy.

Be­sides be­ing able to de­tect sen­tences, the Smart Re­mote can also de­tect var­i­ous re­gional di­alects world­wide. No other plat­form in the Smart tele­vi­sion mar­ket has this ca­pa­bil­ity, lan­guage sup­port, and level of ac­cu­racy.

In ad­di­tion, the new AQUOS Su­per Pre­mium Se­ries pow­ered by An­droid tele­vi­sion also pro­vides sat­is­fac­tion for gamers as it can be con­nected to a game con­troller.

The tele­vi­sion al­lows a to­tal of eight con­trollers to be con­nected to the tele­vi­sion, al­low­ing cus­tomers to play in­ter­ac­tive games with fam­ily mem­bers and friends on a large screen with un­beat­able im­age qual­ity.

To of­fer high def­i­ni­tion and low re­flec­tion ef­fect, the AQUOS XU Se­ries tele­vi­sion adopts the N- Black Panel, which is a liq­uid crys­tal panel that re­duces re­flec­tion from ex­ter­nal lights and gives a glossy black look on the screen.

The Sharp AQUOS XU Se­ries with 8K res­o­lu­tion comes in two screen sizes – 80- inch and 70- inch – and will be avail­able for Malaysian con­sumers in De­cem­ber.

The 80- inch model ( LC- 80XU930X) is priced at RM54,999 in­clu­sive of GST while the 70- inch model ( LC- 70XU830X) re­tails at RM32,999.

For more in­for­ma­tion, visit

Sharp’s AQUOS XU Se­ries tele­vi­sions greatly en­hance the view­ing ex­pe­ri­ence.

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