The Star Malaysia - Star2

Powerful device, perfect performanc­e

- Efficient power consumptio­n

CHALLENGIN­G the traditiona­l business landscape with its innovative product offerings, Huawei Technologi­es is now redefining premium living and business management with the Huawei Mate 8.

A productivi­ty- driven smartphone with significan­tly enhanced power, efficiency and battery life, the Huawei Mate 8 continues Huawei’s track record of delivering high- end devices that reflect global consumer demand.

The Mate 8 is currently the most powerful smartphone in the market and features several industry firsts, including the Kirin 950 chipset, 16nm FinFET Plus chip technology and an ARM Cortex- A72 processor.

Together, these elements allow the modern profession­al to stay more productive and connected than ever before.

It runs on the next- generation Huawei EMUI 4.0 operating system based on Android Marshmallo­w. Compared with the previous version of EMUI, EMUI 4.0 features more than 500 individual user experience tweaks and improvemen­ts.

One key improvemen­t is the inclusion of defragment­ing technology that automatica­lly defragment­s the device, improving user experience and enhancing performanc­e.

At the product launch earlier this month, Huawei Technologi­es Malaysia Consumer Business Group country director Zhu Yong Gang said, “We believe the Mate 8 will fit the lifestyles of many individual­s here. We are excited to be one of the first in the region to bring the Mate 8 to Malaysia.”

According to Zhu, Huawei’s continuous commitment to meet the evolving needs of consumers has resulted in the company ensuring the Mate 8 redefines design and experience, bringing about a new style for young business elites.

The Mate 8 offers speed, convenienc­e and connectivi­ty in a beautifull­y designed package that stands out in a competitiv­e landscape.

The compact, slim phone has an 83% screen- to- body ratio. Its edges are only 2.7mm wide – 0.4mm thinner than the Mate 7. Its dimensions are 157.1mm x 80.6mm x 7.9mm and it weighs approximat­ely 185g.

The Mate 8 has a six- inch FHD screen with negative LCD. The screen’s 95% colour saturation is higher than both the Mate 7 ( 71%) and iPhone 6s Plus ( 68%).

The side and rear surfaces of the phone are designed with great precision. A meticulous sandblasti­ng technique is used on the rear surface to create an elegant textured appearance.

The glass of the rear camera is placed accurately to the nearest micron with a meticulous procedure of sandblasti­ng, trimming and fine metallic drawing.

The Mate 8 comes in four themed colours: champagne gold, moonlight silver, space grey and mocha brown.

Designed for users to experience a world without boundaries, the Mate 8’ s Kirin 950 chipset strikes the perfect balance between high performanc­e and low- power consumptio­n.

Furthermor­e, the SOC chip architectu­re includes new 8+ 1 cores: quad- core Cortex A72 2.3GHz+, quad- core Cortex A53 1.8GHz+ and i5 co- processor.

The Mate 8 is the first smartphone in the industry to adopt the 4 x A72+ 4 x A53 big. LITTLE architectu­re and the first to use the ARM Cortex A72 SOC processor. With the Kirin950, the Mate 8’ s CPU boosting power increases by 100%, GPU performanc­e up to 125% and power efficiency up to 70% compared with the Kirin925.

This smartphone’s innovative six- layer thermal conductivi­ty structure allows for higher heat dissipatio­n and lower power consumptio­n.

The DX19 thermal materials’ conductivi­ty is nine times higher than stainless steel, resulting in a phone with a cooler temperatur­e. For example, after 30 minutes of gaming, the Mate 8’ s temperatur­e is recorded at 4.1° C, which is cooler than the iPhone 6s Plus.

It also allows users to take advantage of its high performanc­e without losing battery power quickly. The device is equipped with a 4,000mAh high- density battery, compared with the 2,750mAh battery of the Apple iPhone 6s Plus.

To prevent the battery from running low too quickly, the Mate 8 combines the remarkable Kirin 950 chip with the new EMUI 4.0 smartpower technology, which allows users to enjoy a long standby time. In fact, regular users can go without charging their phone for 2.36 days and heavy users for 1.65 days.

The charging speed is 105% faster than the Apple iPhone 6s Plus. With only 30 minutes of charging, the battery is charged to 37%, which equates to a whole day of regular usage.

As the Mate 8 is meant to assist a new generation of business individual­s and entreprene­urs sync work with leisure, security is a major concern.

The smartphone comes with next- generation fingerprin­t recognitio­n technology; its speed is twice that of the Mate 7 and the error rate has been decreased by half.

The concave depth of the circular fingerprin­t sensor on the back of the phone has been reduced from 0.85mm to 0.45mm, increasing the effective identifica­tion area by 10% and further improving user experience.

The Mate 8 also has a protected firewall formed by the Kirin950’ s TrustZone and secure OS. The phone automatica­lly saves fingerprin­t data and has strong chip- level security achieved by the hardware isolation between operating environmen­t and storage space of the Android system.

Data protection is high priority – every time a user reads or writes data, automatic encryption and decryption are logged into the chip, protected by TrustZone. If a user’s Mate 8 is stolen, this data cannot be extracted.

The Mate 8 enables the microSD card to lock, preventing anyone from accessing content in the card without a password so that user data cannot be obtained if the phone is stolen.

The Mate 8 is perfect for the modern on- the- go profession­als who need to be constantly connected anywhere in the world.

The smartphone comes with built- in support for various network bands and 1,334 sets of operation parameters. Therefore, it can be used in 217 countries and regions.

The device integrates the world’s leading Cat6 LTE Internet connection technology, offering download speeds of up to 300Mbps.

Users will enjoy high- speed Internet connection­s that allow them to take advantage of the best that the Internet has to offer, from web browsing and streaming media to connected gaming.

The Mate 8 also supports Network Neighborho­od CIFS standard protocols and automatica­lly discovers home wireless equipment such as PC and iMac that support Network Neighborho­od CIFS standard protocols.

This simple process allows users to log in to shared folders and directly copy photos and documents between mobile phones and computers.

Business is made convenient and efficient with the Mate’s ability to automatica­lly recognise and save informatio­n on scanned business cards to the phone’s contact list. The device features scanning support for 17 languages.

Furthermor­e, the Mate 8 offers a productivi­ty- enhancing split- screen mode that enables enhanced multitaski­ng between apps.

For more informatio­n, visit The Huawei Mate 8 strikes a perfect balance between high performanc­e and low power consumptio­n. Its power consumptio­n data is listed as follows: • Heavy users: 1.65 days ( 1.03 days for Apple iPhone 6s Plus) Regular users: 2.36 days ( 1.53 days for Apple iPhone 6s Plus) Talk time over a 3G network: 28 hours Internet use over a 4G network: 20 hours ( 12 hours for Apple iPhone 6s Plus) HD video play: 17 hours ( 14 hours for Apple iPhone 6s Plus) Audio play: 98 hours ( 80 hours for Apple iPhone 6s Plus) Theoretica­l standby time: 22 days ( 16 days for Apple iPhone 6s Plus)

 ??  ?? The Huawei Mate 8.
The Huawei Mate 8.
 ??  ?? The Mate 8 features a slim body.
The Mate 8 features a slim body.
 ??  ?? Designed for modern on- the- go profession­als, the Mate 8 will keep you connected anywhere, anytime.
Designed for modern on- the- go profession­als, the Mate 8 will keep you connected anywhere, anytime.
 ??  ??

Newspapers in English

Newspapers from Malaysia