Maximising the impact

In this week’s offering, industrial experts share their creative insights into developing a lasting brand experience, among others.

IN today’s day and age, businesses can no longer survive solely on conventional marketing strategies. Where once it sufficed to attract consumers through offline marketing events and advertisements, now we realise there’s a need for a strong and memorable presence online and offline in order to maximise our reach and impact. This book offers readers creative insight into developing a memorable and impactful brand experience for one’s customers. It also reveals several real- life examples of distinguished Malaysian companies who have successfully made it to the pinnacle of Brand Experience. WHAT makes a team great? Not just good. Not just functional. But great? Inspired by these questions, Sports Illustrated associate editor Don Yaeger sought out the answers. Building on the stories, examples, and first- hand accounts, each chapter in this book comes with applicable examples on how to apply these characteristics in any organisation. This book is the ultimate intersection of the sports and business worlds and a powerful companion for leaders, teams, managers, and organisations that seek to shine. occasion turns bloody. He discovers that Karpov has betrayed his sovereign to warn Bourne of a crippling disaster about to be visited on the world. Bourne has only four days to discover the nature of the disaster and stop it. The trail Karpov has been fol- lowing leads Bourne to Ivan Borz, the elusive international arms dealer and master of disguise, a man Bourne has been hunting ever since he abducted former Treadstone director Soraya Moore and her two- year- old daughter and brutally murdered Soraya’s husband. The clock is ticking, and Bourne races against time to solve Karpov’s riddle and hunt down Borz, to prevent a cataclysmic international war.