An iconic lipstick is changing colour
WHAT does a lipstick do when it turns 25? It reinvents itself to continue bringing joy to a woman’s lips and life.
The Lancome L’Absolu Rouge, an emblematic lipstick for the French luxury beauty brand, is changing its shades to offer women a palette of colours that are more precious, feminine and liberating.
Lancome gave free rein to the brand’s global creative make- up director and YouTube star Lisa Eldridge to create a whole new palette, from variations of pinks and reds, the most nude to the most extroverted.
“I wanted to create a collection of extremely pure shades that irresistibly attract the eye and the imagination. I also made sure that each colour family was well represented, with perfect nudes, intense reds, deep raspberries, punchy oranges and simple yet vibrant pinks,” Eldridge says in a press statement.
The result is a range of 86 shades ( Malaysia carries only 50 shades) and on her favourites, she says, “I love 343 “Suspens”. On slightly olive skin, it’s a warm, delicate nude, and on fairer skin, it’s an apricot with richer caramel tones. 186 “Idole” is the ultimate feel- good rosy red. It works with all skin tones. I feel happy as soon as I put it on!”
The new L’Absolu Rouge will also come in three variations: sheer, cream and matte. So, after choosing her colour, each woman can now select her favourite finish. For example, a beautiful deep red makes an intense statement in a matte finish, while a sheer finish offers an everyd y look in an easy- to- wear s e, and a cream finish s s off mor sophistication.
Reflecting Lan ome founder Armand etitjea declaration that “pstick should sparkle like a precious jewel”, the new L’Absolu Rouge is nestle inside a lacquered b metal case as a tribute to the jewel cases cre ed by Petitjean
It is crowne with a rose reworked like a golden seal, an one click of th s stylised cult ro e releases the lip stick and reve s intense colour moulded in a let, also stamp with a rose.
The shades poetically nam after emotion moods and moments of li And, it’s in Fre the language o tion, of course. the new Lanco L’Absolu rouge will be available Lancome counte from October.