Innisfree opens its fourth outlet
IT launched its first store in Malaysia in December 2014 at Sunway Pyramid, and now South Korean beauty brand innisfree has continued to expand to deliver more goodness from South Korea’s celebrated island.
The addition of this fourth outlet at Suria KLCC in Kuala Lumpur is a testament to the love Malaysians have for Korean beauty brands and for the brand to meet the growing demand for innisfree’s all- natural products from the pristine Jeju Island.
“We believe innisfree has the best to offer in terms of Korean natural beauty products. This new store marks another milestone of success in the Malaysian market. We are so excited to continue bringing fans more natural benefit from Jeju Island,” said Johnny Nam, innisfree Malaysia general brand manager.
As the biggest cosmetics company in South Korea, Amorepacific oversees a wide umbrella of brands including Laneige, Sulwhasoo and innisfree.
Innisfree, which means “an island that relaxes the skin”, aims to provide healthy beauty choices for customers with the benefits of nature offered by a pure island and to actualise an eco- friendly green life that treats nature with respect.
The brand’s key products include the Olive Real line, the Jeju Green Tea line, Eco Science Wrinkle Spot Essence. – Innisfree stores are located at Sunway Pyramid, Subang Jaya; Paradigm Mall, Petaling Jaya; Pavilion Kuala Lumpur, KL and Suria KLCC, KL.