THE POWER OF FLOW­ERS

Ma­monde as­pires to awaken the fem­i­nine beauty in each woman through its flower- in­spired prod­ucts.

The Star Malaysia - Star2 - - TRENDS - For more in­for­ma­tion on Ma­monde, check out its Face­book page @Ma­monde. MY and its In­sta­gram @Ma­mon­de­malaysia.

AF­TER suc­cess­fully launch­ing Korean beauty brands Laneige, in­n­is­free and Sul­wha­soo, lead­ing South Korean beauty com­pany AmorePa­cific un­veils its fourth brand in Malaysia, Ma­monde. Launched in 1991, the brand of­fers sci­en­tif­i­cally- per­fected botan­i­cal blends that cap­ture the zenith of flower en­ergy.

Draw­ing in­spi­ra­tion from flow­ers, it fo­cuses on three key as­pects in its prod­ucts: Botan­i­cal Gar­den, Flower Science and Blos­som­ing Beauty.

Since the com­pany’s in­cep­tion in 1945, AmorePa­cific has been com­mit­ted to us­ing nat­u­ral in­gre­di­ents of the high­est qual­ity.

Its fa­cil­ity in South Korea houses a Botan­i­cal Gar­den where thou­sands of flower species are grown by botanists, to be used as in­gre­di­ents for Ma­monde’s prod­ucts.

All of Ma­monde’s flow­ers are lo­cally grown; some are sourced from pris­tine parts of Korea be­fore be­ing trans­ferred to the gar­den.

There are honey­suck­les grown in the fer­tile soil of Jindo Is­land, camel­lias from Jeju Is­land, lo­tus flow­ers and nar­cis­sus from Jeongeup as well as hi­bis­cus grown in part­ner­ship with artisan farm­ers at the Chol­lipo Ar­bore­tum, one of Korea’s most beau­ti­ful parks recog­nised by the In­ter­na­tional So­ci­ety of Ar­bori­cul­ture.

Flower science

When it comes to the science be­hind the in­gre­di­ents, Ma­monde re­searchers have de­voted more than two decades worth of re­search into study­ing the bloom­ing mech­a­nisms of flow­ers and ways to cap­ture this vi­tal­ity into skin­care ef­fi­ca­cies.

Stud­ies have re­vealed that flow­ers pro­mote var­i­ous forms of skin health such as in­creas­ing skin im­mu­nity and re­duc­ing cell tired­ness, among others.

This is ev­i­dent in its prod­ucts such as the Ma­monde Age- Con­trol range that has Camel­lia EGCG, an an­tiox­i­dant ex­tracted from the camel­lia. A re­sult of 16 years of re­search, it was dis­cov­ered that the Camel­lia EGCG boasts an­tiox­i­dant prop­er­ties mea­sur­ing 4.8 times higher than vi­ta­min C and 4.7 times higher than vi­ta­min E, and can help to main­tain youth­ful skin ap­pear­ance.

An­other ex­am­ple is the award- win­ning Ceramid PC- 104 de­rived from the hi­bis­cus flower, the key in­gre­di­ent for its Mois­ture Ceramide range, which strength­ens skin’s sup­ple­ness and ef­fec­tively mois­turises skin. Its ef­fi­cacy is proven by five patents and four journal men­tions.

Every Ma­monde prod­uct tells a com­pelling story that points to the dili­gent re­search which has con­trib­uted to­wards its suc­cess.

The brand as­pires to awaken the fem­i­nine beauty in each woman through its flower- in­spired prod­ucts. This is ap­par­ent through its col­lec­tion of di­verse and in­no­va­tive make- up prod­ucts, in­clud­ing the Ma­monde Cover Pow­der Cush­ion, in­spired by peach blos­soms.

Scientists have dis­cov­ered that mi­cro- pro­tru­sions on peach flower petals en­able higher liq­uid re­ten­tion. As such, Ma­monde has come up with a cush­ion liq­uid for­mula con­tain­ing peach flower pow­der that im­i­tates this mech­a­nism to help con­trol ex­cess se­bum.

This re­sults in a nat­u­ral, long- last­ing cush­ion cover­age that’s ideal for users in Malaysia’s hu­mid weather.

New touch­points

Ma­monde Malaysia opened its first counter at Aeon 1 Utama shop­ping mall on June 29, giv­ing cus­tomers ac­cess to over 100 Ma­monde prod­ucts from 32 prod­uct cat­e­gories rang­ing from skin­care, make- up to other op­tional care such as sheet masks and hand creams.

Some of its best­sellers in­clude the First En­ergy Essence from the Hon­ey­suckle & First En­ergy line, Mois­ture Ceramide In­tense Cream from the Hi­bis­cus & Mois­ture Ceramide line, Flo­ral Hy­dro Mist from the Nar­cis­sus & Flo­ral Hy­dro line, the Lo­tus Mi­cro Cleans­ing Foam from the Lo­tus & Mi­cro Cleans­ing line as well as the Age Con­trol Power Serum from the Camel­lia & Age Con­trol line.

The brand hopes to add three more coun­ters by the year- end, and the next one to open will be at Aeon Mid Val­ley Mega­mall this Sept 15. In ad­di­tion to Malaysia, Ma­monde is also avail­able in Korea, China, Thai­land and the United States.

As a pi­o­neer in the Korean beauty in­dus­try, AmorePa­cific has al­ways kept an edge in ad­vanced science and tech­nol­ogy, hav­ing es­tab­lished Korea’s first cos­metic lab in 1954.

In 2015, the com­pany was ranked the 12th largest beauty com­pany world­wide by Women’s Wear Daily, and named the World’s Most In­no­va­tive Com­pany by Forbes for cre­at­ing the cush­ion cat­e­gory. It is also recog­nised as one of top Global Cos­met­ics & Well- be­ing In­no­va­tor by Thom­son Reuters.

It op­er­ates one of Asia’s largest beauty re­search fa­cil­i­ties in Korea and was the in­no­va­tor be­hind pop­u­lar prod­uct cat­e­gories such as sleep­ing masks, boost­ing essence and cush­ion cos­met­ics.

AmorePa­cific Malaysia, the group’s fully owned sub­sidiary, was es­tab­lished in 2006.

Pop­u­lar Korean ac­tress Park Shin- Hye is the face of Ma­monde.

The Lo­tus Mi­cro Cleans­ing Foam has qual­i­ties of the lo­tus flower to pu­rify skin while pro­vid­ing an­tiox­i­dant pro­tec­tion. Ma­monde’s Flo­ral Hy­dro Cream hy­drates the skin us­ing prop­er­ties of the nar­cis­sus

lbs.

The Age Con­trol Power Serum has ther­a­peu­tic prop­er­ties de­rived from the camel­lia to pro­tect skin and re­duce signs of age­ing.

Ma­monde’s cush­ion liq­uid for­mula gives a nat­u­ral, long- last­ing cover­age that’s ideal for users in Malaysia.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.