All American girl
SHE is the “social supermodel” and has been credited with reshaping the world of modeling in the 21st century, and reinventing the role of the supermodel in millennial culture.
With over 15mil fans on Instagram alone, American fashion model and TV personality Gigi Hadid connects with fans around the world and offers them a unique, behind- the- scenes glimpse into her lifestyle as a trend- setting style icon.
American premium lifestyle brand Tommy Hilfiger, owned by PVH Corp, recently announced the launch of The Girl by Tommy Hilfiger – a new eau de parfum and campaign featuring Hadid – Tommy Hilfiger’s global ambassador for womenswear, accessories and fragrance.
Launching in Fall 2016, the new scent is anchored in a dynamic digital campaign, which reflects her optimistic attitude, confidence and effortlessly cool style.
Inspired by Hadid’s free- spirited and magnetic personality, the fragrance – created with green pear, violet leaf, green fig, jasmine and cedarwood – is crisp and fresh.
The fragrance packaging boasts Tommy Hilfiger’s signature nautical theme, with a brightlycoloured anchor and a golden cap inspired by the buttons on a sailor’s coat.
“I love the fragrance’s clean and fresh feel. It doesn’t overwhelm and keeps everything light and airy. It’s a really fun and flirty fragrance to go out at night but also versatile enough to wear during the day,” says Hadid in a press statement.
As part of her ambassadorship, Hadid has also teamed with the iconic American designer to create her first capsule collection, which further celebrates her modern take on style fused with Hilfiger’s signature “classic American cool” heritage.
“It’s a brand that I grew up looking at; they were always the campaigns that I wanted to be part of so to do it now is so much fun.
The energy on the set was everything that I expected from a Tommy shoot. The feeling you get when you look at the campaign is the same feeling we had when we were shooting it, playful and spirited, so that’s really exciting,” says Hadid.
Having known Hadid and her family for years, Hilfiger says, “It has been amazing to watch her grow into one of the world’s most- followed fashion influencers. She is truly the definition of today’s “Tommy Girl” – her personality is always bright and optimistic, and her style is confident, effortless and cool.”