All Amer­i­can girl

The Star Malaysia - Star2 - - TRENDS - San­dra Low

SHE is the “so­cial su­per­model” and has been cred­ited with re­shap­ing the world of mod­el­ing in the 21st cen­tury, and rein­vent­ing the role of the su­per­model in mil­len­nial cul­ture.

With over 15mil fans on In­sta­gram alone, Amer­i­can fash­ion model and TV per­son­al­ity Gigi Ha­did con­nects with fans around the world and of­fers them a unique, be­hind- the- scenes glimpse into her life­style as a trend- set­ting style icon.

Amer­i­can premium life­style brand Tommy Hil­figer, owned by PVH Corp, re­cently an­nounced the launch of The Girl by Tommy Hil­figer – a new eau de par­fum and cam­paign fea­tur­ing Ha­did – Tommy Hil­figer’s global am­bas­sador for wom­enswear, ac­ces­sories and fra­grance.

Launch­ing in Fall 2016, the new scent is an­chored in a dy­namic dig­i­tal cam­paign, which re­flects her op­ti­mistic at­ti­tude, con­fi­dence and ef­fort­lessly cool style.

In­spired by Ha­did’s free- spir­ited and mag­netic per­son­al­ity, the fra­grance – cre­ated with green pear, vi­o­let leaf, green fig, jas­mine and cedar­wood – is crisp and fresh.

The fra­grance pack­ag­ing boasts Tommy Hil­figer’s sig­na­ture nau­ti­cal theme, with a bright­ly­coloured an­chor and a golden cap in­spired by the but­tons on a sailor’s coat.

“I love the fra­grance’s clean and fresh feel. It doesn’t over­whelm and keeps ev­ery­thing light and airy. It’s a re­ally fun and flirty fra­grance to go out at night but also ver­sa­tile enough to wear dur­ing the day,” says Ha­did in a press state­ment.

As part of her am­bas­sador­ship, Ha­did has also teamed with the iconic Amer­i­can de­signer to cre­ate her first cap­sule col­lec­tion, which fur­ther cel­e­brates her mod­ern take on style fused with Hil­figer’s sig­na­ture “clas­sic Amer­i­can cool” her­itage.

“It’s a brand that I grew up look­ing at; they were al­ways the cam­paigns that I wanted to be part of so to do it now is so much fun.

The en­ergy on the set was ev­ery­thing that I ex­pected from a Tommy shoot. The feel­ing you get when you look at the cam­paign is the same feel­ing we had when we were shoot­ing it, play­ful and spir­ited, so that’s re­ally ex­cit­ing,” says Ha­did.

Hav­ing known Ha­did and her fam­ily for years, Hil­figer says, “It has been amaz­ing to watch her grow into one of the world’s most- fol­lowed fash­ion in­flu­encers. She is truly the def­i­ni­tion of to­day’s “Tommy Girl” – her per­son­al­ity is al­ways bright and op­ti­mistic, and her style is con­fi­dent, ef­fort­less and cool.”

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