Be­fit­ting homage

Paramount pays trib­ute to the Star Trek legacy.

The Star Malaysia - Star2 - - STAR TREK 50 - B en­ter­tain­ment@ thes­tar. com. my

PARAMOUNT Pic­tures has a long if some­what com­pli­cated re­la­tion­ship with Star Trek which be­gan in 1967 when the sec­ond sea­son of The Orig­i­nal Se­ries was into pro­duc­tion un­der De­silu Stu­dios, owned by beloved co­me­dian Lu­cille Ball.

Star Trek was film­ing on De­silu’s sound stages 9 & 10 in Hol­ly­wood when the stu­dio was ac­quired by con­glom­er­ate Gulf & Western and trans­formed into Paramount Tele­vi­sion.

The Star Trek movies and sub­se­quent TV in­car­na­tions, spawned un­der the Paramount ad­min­is­tra­tion, thrived in the 1980s and 1990s although Paramount it­self was ac­quired by me­dia con­glom­er­ate Vi­a­com in 1994.

Come 2005, nearly four decades of Star Trek un­der Paramount came to a close when CBS Tele­vi­sion Stu­dios split off from Vi­a­com, tak­ing with it the rights for the fran­chise. Paramount Pic­tures, un­der a new Vi­a­com en­tity. re­tained the rights to pro­duce Star Trek movies un­der li­cence from CBS.

This brought forth the JJ Abrams re­boot in 2009, which gave rise to the “Kelvin Time­line” of sto­ries set in an al­ter­nate uni­verse, un­der Paramount; while CBS is de­vel­op­ing a new tele­vi­sion se­ries in the “Prime” ( or orig­i­nal) time­line for re­lease in 2017.

For Star Trek’s 50th An­niver­sary, Paramount gave fans a US$ 185mil ( RM744mil) present in the 13th movie of the saga, Star Trek Be­yond. To cel­e­brate the oc­ca­sion, the movie mar­ket­ing blitz in­cluded a host of ac­tiv­i­ties kick­ing off with Star Trek Fan Day on May 20. Fans from around the world were in­vited to Paramount Stu­dios for a spe­cial fan en­gage­ment where movie di­rec­tor Justin Lin, pro­ducer Abrams, and main cast mem­bers shared their per­sonal pas­sions for 50 years of Star Trek com­plete with be­hind- the- scenes glimpses and movie clips from Star Trek Be­yond.

The cur­rent Spock, Zachary Quinto, also gave an honorary toast to the late Leonard Ni­moy and – to­gether with the movie team and Ni­moy’s fam­ily – un­veiled a street on the Paramount Stu­dios lot named after the great ac­tor.

“Leonard Ni­moy Way” is lo­cated on the north- west sec­tion of the stu­dio fronting sound stages 31 & 32, where The Orig­i­nal Se­ries was filmed ( they were orig­i­nally sound stages 9 & 10 un­der De­silu and re­named after the Paramount ac­qui­si­tion). Star Trek Fan Day it­self was hosted in these his­toric sound stages and con­cluded with a Trek- themed party show­cas­ing cos­tumes and props from the up­com­ing movie.

Fol­low­ing early movie pre­mieres and pre­views in se­lected coun­tries, the mar­ket­ing push for Star Trek Be­yond cli­maxed with its world pre­miere on July 20 hosted at Comic- Con In­ter­na­tional: San Diego, oth­er­wise known as SDCC.

The movie’s cast was in at­ten­dance and the event fea­tured a gala con­cert of Star Trek mu­sic per­formed by the San Diego Symphony Or­ches­tra with elab­o­rate py­rotech­nics de­light­ing the 3,000 guests in at­ten­dance.

Event host Co­nan O’Brien joked that the fire­works con­sumed the en­tire pro­mo­tional bud­get for the film, so there was noth­ing left for bill­boards! Star Trek Be­yond was then screened in IMAX with the or­ches­tra scor­ing live mu­sic for the sound­track of the en­tire movie. The or­gan­is­ers thought­fully pro­vided packed food, drinks and dessert, and seat cush­ions plus movie mem­o­ra­bilia to all at­ten­dees.

For Star Trek fans, these were truly once- in- a- life­time ex­pe­ri­ences and a fit­ting trib­ute by Paramount Pic­tures to the legacy of Star Trek. Here’s look­ing for­ward to the next 50 years; may it con­tinue to go where no sci- fi fran­chise has gone be­fore!

A street on the paramount stu­dios lot was named after Leonard Ni­moy, best- known for his role as mr spock. — Filepic

Wil­liam riker had ar­guably his finest mo­ment in — Filepic

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