The Star Malaysia - Star2

Brightenin­g your smile

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WIDELY regarded as “every woman’s secret to shiny bright smiles”, Japan’s No.1 (1) selling whitening toothpaste brand is here to brighten the smiles of Malaysians.

Ora2 believes that having confidence in your smile is essential for a woman’s beauty and the importance of practising proper oral care to achieve that purpose.

To that end, Ora2’s products are designed to avoid stressing the body or teeth, draw out the user’s inherent beauty and provide comfort.

As a leading Japanese brand for women’s oral beauty care, Ora2’s full product range also attends to various oral care needs.

Ora2 Stain Clear Toothpaste

Ora2 does not require you to stop indulging in all the food and drink you desire in order to have sparkly white teeth.

Its whitening technology offers a reliable way to keep your teeth protected and clean as long as you brush diligently.

Ora2 provides different sizes of silica (regular and small) to enable more effective stain removal.

It is available in three flavours – Apple and Rose Mint, Peach Leaf Mind and Natural Mint.

Ora2 Miracle Catch Toothbrush

Ora2’s toothbrush features a small head along with finely divided and high-density bristles.

This is to ensure it can firmly brush every corner of the mouth and remove plaque with a gentle touch in hard-to-reach places.

Ora2 Breath and Stain Mouthwash

The mouthwash cleans out the unpleasant feeling residing in your mouth and freshens your breath with a long-lasting cool sensation.

It contains fluoride to strengthen teeth and prevent cavities as well as stain, keeping your teeth naturally white.

The mouthwash comes in three flavours – Snow Mint, Fresh Yuzu and Matcha Mint.

Halal-certified by Jakim, it is alcohol-free and has low burning sensation.

Ora2 Breath Fine Mouth Spray

It contains menthol and alcohol to eliminate the cause of odour and to freshen the breath.

Ora2 offers five refreshing flavours for the mouth spray – Cool Mint, Citrus Mint, Cool Soda, Red Grapefruit and Quick Mint.

For ladies, its compact size will fit perfectly in the bag.

Ora2 takes it a step further by making daily oral care routine a time of enjoyment.

It takes into considerat­ion the female user’s aesthetic sensibilit­ies when it comes to colours and packaging used for the products.

In 2014, Ora2 collaborat­ed with worldrenow­ned fashion illustrato­r Jason Brooks to introduce Ora2 City, which gives the product line-up a touch of feminine elegance and sophistica­tion.

This series of promotion was carried out throughout Asia to foster a more contempora­ry brand world view while making aware oral care enhances a woman’s beauty.

Ora2 hopes that all women aspire to be healthy and beautiful by incorporat­ing oral care into their beauty care regimes, just like fashion and make-up.

Reference

Based on Intage Sri data under general and premium whitening toothpaste value (value share per brand) from April 1, 2007 to March 31, 2015.

For more informatio­n, look out for the advertisem­ent in this StarSpecia­l.

 ??  ?? Ora2’s products are designed to avoid stressing the body or teeth, draw out the user’s inherent beauty and provide comfort.
Ora2’s products are designed to avoid stressing the body or teeth, draw out the user’s inherent beauty and provide comfort.
 ??  ?? Renowned fashion illustrato­r Jason Brooks is behind the creation of Ora2 City.
Renowned fashion illustrato­r Jason Brooks is behind the creation of Ora2 City.

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