Natural remedy for pigmentation
THERE is a shift towards naturalbased and organic skincare products in today’s skincare and cosmetics trends – consumers want to be more aware of what gets on their skin.
It was common for cosmetic companies to produce synthetic cosmetic or skincare products to deliver results in the past.
An example is hydroquinone, that is used in treating hyperpigmentation and in skin bleaching cream or lightening formulations. Studies show hydroquinone has carcinogenic effects when applied to skin. Today, it is banned by the European Union.
Home-grown brand Garden of Eden introduces its 100% natural formulation Rosa E Pigmentation Serum that lightens skin and pigmentation.
Rosa E is formulated with rosehip seed oil (Rosa moschata oil), a native plant found on the slopes of the Andes, well-known for its regenerative and anti-ageing power.
It has a high affinity for the skin and absorbs fast, delivering transretinoic acid and other skin restoring nutrients deep into the skin.
Trans-retinoic acid is a form of natural vitamin A that affects skin pigmentation, wrinkles and skin imperfections without causing skin peeling and sensitivity associated with the synthetic form.
The therapeutic effects of rosehip seed oil is confirmed by clinical trials on patients with photoaged skin and surgical scars by the University of San Marcos, Peru’s Dr Bertha Pareja and the University of Missouri’s Dr Horst Kehl.
Also, an independent USFDAaccredited clinical study revealed that Rosa E lightens pigmentation in six weeks. Detailed study showed that 83% respondents experienced skin lightening results, while 100% experienced lightening improvements to their skin tone.
Using a sunscreen regularly with adequate SPF factor with Rosa E is also crucial to protect the skin from UV damage, like Garden of Eden’s non-greasy Satin White Day Cream SPF 30++.
Garden of Eden has launched the “Take The Rosa E Challenge” contest, inviting consumers to take photos and share the effects to their facial skin in a “before-and-after” shot using Rosa E within three months.
The winner with the most improvement in pigmentation and skin tone can walk away with a holiday to Bali for two, and many other cash and Garden of Eden prizes. For details, log on to Garden of Eden’s website below.
Rosa E Pigmentation Serum is sold in major pharmacies.