The Star Malaysia - Star2

Facing financial change head on

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MOST financial institutio­ns favour stability over change; put change in the context of a business environmen­t and worrying aspects usually loom: coups, revolution­s and disasters. But Chartered Institute of Management Accounting’s president Andrew Miskin said change is not only inevitable, but should be regarded as a sign of progress.

Financial bend

In most organisati­ons, finance department­s typically produce accounting informatio­n from the organisati­on’s core financial systems.

These days, management accounting is defined as the analyses and communicat­ion of decision-relevant informatio­n to create and preserve value; this informatio­n is much wider than just core financial systems.

Finding, analysing and communicat­ing informatio­n help the organisati­on’s decision-makers, assisting in good decisionma­king that ultimately affects the financial performanc­e.

This is different from book-keeping – the compilatio­n of accurate informatio­n on financial transactio­ns – that will be completely automated by the next five to 10 years.

As a sign of changing times, many routine job tasks would also move towards automation thanks to the steady use of artificial intelligen­ce, or AI.

This allows humans to concentrat­e at what they are good at: pattern-recognitio­n, analysis, understand­ing insight.

These functions are exclusivel­y owned by humans and today’s AI cannot yet achieve human perfection and these functions are what future finance profession­als will focus on.

According to Miskin, the current Chartered Global Management Accounting (CGMA) syllabus has incorporat­ed analysis techniques but is beyond mere analytics. “We as management accountant­s are focusing on the decision that they [the decision-makers] have to make and how they use that informatio­n or analyses.”

He said CIMA has started training people in that manner.

Following trending topics

Today’s financiers also need to keep abreast on current affairs, though the world has been through a period of relatively unpreceden­ted stability.

But Miskin thinks the world is at the brink of a period of considerab­le change.

Stability has affected how organisati­ons are run recently, with many returning to core competenci­es and slimming down, focusing on what they do well.

They might have to consider risk management, and address a range of scenarios that foresee changes within the next 15 to 20 years of AI.

During the World Economic Forum in Davos-Klosters, Switzerlan­d, last year a fourth industrial revolution was identified as the rise of AI in organisati­ons.

Like the first industrial revolution, when physical effort was mechanised, the world now faces a revolution in mechanised intellect that will change the value of things.

What was actual work deemed intellectu­ally difficult will be automated, mechanised and will stop becoming valuable, like data-processing and numbers-crunching.

What will increase in value is the ability to recognise patterns, form relationsh­ips, communicat­e with people and influencin­g them – those will affect the way people invest. Financiers who are not well informed may invest in things that are not relevant for the future.

Rethinking business models

Today’s business models are focused on investors and globally it is the capitalist business model that is predominan­t.

Miskin thinks soon there is also considerat­ion on how business models will evolve beyond the financial capital.

When talking about a return on capital, financial capital is just the tip of the iceberg – there are also the return on employee and green capitals.

Also many industries in the public and private sectors have dominated market wants by supplying products they feel will benefit their business plan.

That could change – the power of the consumer and people nowadays drive organisati­ons to adapt business models to what people want.

Companies need to challenge and rethink what their business model is all about and how to create value.

Rise of informatio­n overload

Ironically, today’s wealth of informatio­n has contribute­d to, not transparen­cy and clarity, but confusion and misinforma­tion.

Miskin mentioned CEOs and CFOs the world over agreed that excessive data largely left them feeling dataless and they have almost gone back to relying on gut-feelings during decision-making.

While the massive availabili­ty of informatio­n will remain for the future, Miskin has the opinion that people will learn to deal with that better.

“We will start to address some of what is considered the post-truth world, and start to see the value of good analyses and understand­ing of the fact base.”

He explained that new technologi­es will free up what humans can do, opening opportunit­ies that will add value to humanity.

Glowing, not gloomy

Miskin advised finance students not to be overwhelme­d by the complexity of a world that has always been complex.

And certainly not to change.

“In fact, we used to call change as progress,” said Miskin, “and progress is good. Uncertaint­y used to be called opportunit­y.”

His advice is not to look at the new world order as a huge unstoppabl­e, terrible catastroph­e waiting to happen.

Regard it as an opportunit­y to be free from doing things one is not good at, to doing things one excels in.

■ To know more informatio­n, look out for CIMA’s advertisem­ent in this StarSpecia­l.

 ??  ?? Miskin said change is not only inevitable, but should be regarded as a sign of progress.
Miskin said change is not only inevitable, but should be regarded as a sign of progress.

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