Pres­ti­gious de­gree

The Star Malaysia - Star2 - - Higher Education -

THE com­mu­ni­ca­tion and ad­ver­tis­ing in­dus­try is chang­ing fast and is cre­at­ing more ca­reer op­por­tu­ni­ties. Ac­cord­ing to Forbes magazine, job po­si­tions like dig­i­tal mar­ket­ing strate­gists, so­cial me­dia man­ager, big data min­ers and an­a­lysts did not ex­ist 10 years ago and are found in ar­eas of com­mu­ni­ca­tion and ad­ver­tis­ing.

To pre­pare grad­u­ates ready to fill the in­dus­try needs to­day, IACT Col­lege and the Uni­ver­sity of Sun­der­land have both in­tro­duced two Bri­tish de­gree pro­grammes: BA (Hons) Ad­ver­tis­ing and De­sign; and BA (Hons) Me­dia, Cul­ture and Com­mu­ni­ca­tion.

These two pro­grammes are packed with mod­ules that mir­ror the evolv­ing world of creative com­mu­ni­ca­tions. Thanks to this un­beat­able part­ner­ship, all mod­ules for both pro­grammes are con­ducted at IACT’s Petaling Jaya city cam­pus, by a team of tal­ented aca­demi­cians and sea­soned in­dus­try pro­fes­sion­als. Ranked 21st in the United King­dom by The Guardian, the Uni­ver­sity of Sun­der­land’s BA (Hons) Ad­ver­tis­ing and De­sign is a syl­labus that has its fin­ger on the pulse of the ad­ver­tis­ing in­dus­try. The course of­fers a chal­leng­ing com­bi­na­tion of ad­ver­tis­ing and de­sign-driven mod­ules to nur­ture and groom a new gen­er­a­tion of ad­ver­tis­ing pro­fes­sion­als. Class­room struc­ture for the mod­ules are one of a kind.

It also been or­gan­ised to mimic a real agency-like en­vi­ron­ment with the lec­tur­ers and stu­dents as­sum­ing dif­fer­ent roles within a typ­i­cal creative ad­ver­tis­ing firm. This par­tic­u­lar cul­ture im­merses stu­dents into the life of an ad­ver­tiser from day one.

Sec­ond year stu­dent Ravin Shan­mu­gara­jan in BA (Hons) Ad­ver­tis­ing and De­sign says, “This pro­gramme brings out the best in you as the as­pect of a con­ducive learn­ing en­vi­ron­ment and the prac­ti­cal­ity of the course pre­pares you men­tally for the world out there. The tac­tile teach­ing and learn­ing puts you in ac­tual ‘ad­ver­tis­ing’ con­di­tions.”

Mass com­mu­ni­ca­tion is taken to a whole new level with the BA (Hons) Me­dia, Cul­ture and Com­mu­ni­ca­tion pro­gramme. This unique cur­ricu­lum is bro­ken up into three ma­jor op­tions for stu­dents to choose from: Pub­lic Re­la­tions, Jour­nal­ism, and Broad­cast­ing and Dig­i­tal Me­dia. Each op­tion is created to hone spe­cific sets of skills within the in­di­vid­ual stu­dents, mak­ing them the spe­cial­ists in their cho­sen fields. All projects from the be­gin­ning of the pro­gramme will foster in­fal­li­ble tech­ni­cal abil­i­ties and pro­found un­der­stand­ing of the con­text that is ev­i­dent in their work. Stu­dents are moulded into sub­ject ex­perts and are able to hit the ground run­ning in their spe­cific ma­jors.

Fi­nal year stu­dent in BA (Hons) in Me­dia, Cul­ture and Com­mu­ni­ca­tion Reyna Gopal shared, “The Sun­der­land de­gree pro­gramme em­pha­sises more on thought-pro­vok­ing sub­jects – chal­leng­ing re­al­ity as I know it – which are es­sen­tial in un­der­stand­ing the na­ture of me­dia and cul­ture.

“Nonethe­less, these are all made pos­si­ble with the help of our ded­i­cated lec­tur­ers.”.

All of the Uni­ver­sity of Sun­der­land mod­ules are eval­u­ated and as­sessed by the teach­ing fac­ulty who de­signed the pro­gramme.

This part­ner­ship en­sures Malaysian stu­dents are ex­posed to the same world-class ed­u­ca­tion stan­dards as the Bri­tish coun­ter­parts. Thanks to the rich cul­tural back­ground and im­pec­ca­ble aca­demic team, stu­dents at IACT have al­ways achieved strong grades. Aca­demic staff from the uni­ver­sity also make fre­quent vis­its to pro­vide lo­cal stu­dents with a sense of seam­less ac­cul­tur­a­tion into their syl­labus. On top of that, the Uni­ver­sity of Sun­der­land also of­fers an ex­clu­sive in­ter­ac­tive stu­dent por­tal that keeps them abreast with the lat­est in­for­ma­tion per­tain­ing to their pro­grammes.

These in­clude sup­ple­men­tary mod­ule con­tent, stu­dent-cen­tric com­pe­ti­tions and Sun­der­land’s own ex­pan­sive e-li­brary, where stu­dents will be able to call upon many pop­u­lar and rare aca­demic ti­tles at the touch of a but­ton.

IACT Col­lege of­fers two in­takes a year for both pro­grammes, in Sep­tem­ber and Fe­bru­ary. IACT Col­lege also of­fers diploma and and foun­da­tion pro­grammes in mar­ket­ing, ad­ver­tis­ing, mass com­mu­ni­ca­tion, me­dia, broad­cast­ing, film and graphic de­sign. IACT Col­lege is hav­ing Open Days on June 17 and 18 from 9am to 5pm.

Stu­dents in­ter­ested to learn more about the pro­gramme can also drop by the col­lege any­time from 9am to 6pm on week­days, and 9am and 1pm on week­ends.

■ For­more in­for­ma­tion, call 03-7932 1936 or visit

IACT stu­dents in the de­gree pro­gramme of­fered by Uni­ver­sity of Sun­der­land re­ceive the same world-class ed­u­ca­tion stan­dards as their Bri­tish coun­ter­parts.

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