Cul­ti­vat­ing the ties that bind

The Star Malaysia - Star2 - - Salam Aidilfitri -

HABIB’S an­nual Ran­ta­ian Kasih cam­paign in cel­e­bra­tion of Hari Raya Aidil­fitri trans­lates to “the ties that bind”, a re­flec­tion of the ties be­tween fam­ily units, friends and be­tween in­di­vid­u­als in the so­ci­ety.

This year, Habib high­lights the con­cept of bu­dayakan ran­ta­ian kasih – which means to cul­ti­vate strong val­ues and re­la­tions – es­pe­cially dur­ing the fes­tive sea­son and Hari Raya Aidil­fitri cel­e­bra­tion.

Habib Ran­ta­ian Kasih 2017 presents four celebri­ties: this year’s top fifth nom­i­nee for Pe­lakon TV Le­laki Pop­u­lar ABPBH 3.0 Ai­man Hakim Ridza, win­ner of Ar­tis Ba­haru Wanita Pop­u­lar ABPBH 3.0 Sweet Qis­mina, along with Anne Ab­dul­lah and Datin Sri Maria Farida, both of whom are fea­tured in Raya TV com­mer­cials view­able at Habib’s YouTube chan­nel and Face­book page.

Through­out al­most 60 years of pro­duc­ing high-qual­ity prod­ucts and jew­ellery, Habib has al­ways main­tained good re­la­tions with cus­tomers.

These close ties and un­der­stand­ing of cus­tomers’ tastes and pref­er­ences has in­spired Habib to con­tin­u­ously pro­duce new de­signs and col­lec­tions that meet the de­mands of its fans.

The main col­lec­tion high­lighted in this year’s cam­paign is the Arabesque col­lec­tion cre­ated by Habib’s de­sign­ers.

This ex­quis­ite col­lec­tion is in­spired by the rhyth­mic lin­ear and geo­met­ric pat­terns found in Is­lamic art and Ara­bic or Moor­ish decor.

It is sim­ple, prac­ti­cal and ver­sa­tile. At the same time, it por­trays the beauty of unity, re­la­tion­ship and con­nec­tions.

The col­lec­tion comes in the mould of 18K yel­low, white and rose gold en­crusted with glit­ter­ing di­a­monds that come in var­i­ous neck­lace and ring de­signs.

Be­sides the Arabesque col­lec­tion, Habib has in­tro­duced the lat­est de­signs from the Aura se­ries, which are tai­lor-made and pop­u­lar among women who wear the hi­jab, with neck­laces on long chains be­ing the high­light of the col­lec­tion.

The Aura col­lec­tion fea­tures flo­ral de­signs en­crusted with el­e­gant di­a­mond and multi-coloured gem­stones.

The new ad­di­tions to Habib’s Oro Italia 916, rose gold and di­a­mond col­lec­tion are also sure to ex­cite fol­low­ers of the brand.

The Oro Italia 916 is a sig­na­ture col­lec­tion at Habib. Over the years, it has gained many ad­mir­ers who ap­pre­ci­ate its in­tri­cate Euro­peanstyle de­sign and high gold con­tent, as the col­lec­tion is hand­made in Italy ex­clu­sively for Habib.

Chil­dren are al­ways the stars of any fam­ily gath­er­ing. Ac­cord­ingly, Habib has de­signed a spe­cial Chil­dren’s Col­lec­tion made of 916 gold to match mum’s sparkling Raya jew­ellery.

Men can also take part in jew­ellery fash­ion – fes­tiv­i­ties with Habib’s Men’s Col­lec­tion com­pletes the baju Me­layu with Baju Me­layu but­tons and a Men’s Ring made of pal­la­dium and studded with di­a­monds that are suit­able for Mus­lim wear­ers.

Hav­ing re­cently launched a shop-in-shop on Lazada, dig­i­tal­savvy Habib fans can buy se­lected jew­ellery col­lec­tions on­line from the com­fort of their own home.

Habib’s Hari Raya col­lec­tions are avail­able at all 32 Habib show­rooms na­tion­wide through­out the Ran­ta­ian Kasih cam­paign from now till June 26.

For more in­for­ma­tion, look out for the ad­ver­tise­ment in this StarSpe­cial.

Sweet Qis­mina (left) and Maria Farida are among the celebri­ties fea­tured in Habib Ran­ta­ian Kasih 2017.

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