Cultivating the ties that bind
HABIB’S annual Rantaian Kasih campaign in celebration of Hari Raya Aidilfitri translates to “the ties that bind”, a reflection of the ties between family units, friends and between individuals in the society.
This year, Habib highlights the concept of budayakan rantaian kasih – which means to cultivate strong values and relations – especially during the festive season and Hari Raya Aidilfitri celebration.
Habib Rantaian Kasih 2017 presents four celebrities: this year’s top fifth nominee for Pelakon TV Lelaki Popular ABPBH 3.0 Aiman Hakim Ridza, winner of Artis Baharu Wanita Popular ABPBH 3.0 Sweet Qismina, along with Anne Abdullah and Datin Sri Maria Farida, both of whom are featured in Raya TV commercials viewable at Habib’s YouTube channel and Facebook page.
Throughout almost 60 years of producing high-quality products and jewellery, Habib has always maintained good relations with customers.
These close ties and understanding of customers’ tastes and preferences has inspired Habib to continuously produce new designs and collections that meet the demands of its fans.
The main collection highlighted in this year’s campaign is the Arabesque collection created by Habib’s designers.
This exquisite collection is inspired by the rhythmic linear and geometric patterns found in Islamic art and Arabic or Moorish decor.
It is simple, practical and versatile. At the same time, it portrays the beauty of unity, relationship and connections.
The collection comes in the mould of 18K yellow, white and rose gold encrusted with glittering diamonds that come in various necklace and ring designs.
Besides the Arabesque collection, Habib has introduced the latest designs from the Aura series, which are tailor-made and popular among women who wear the hijab, with necklaces on long chains being the highlight of the collection.
The Aura collection features floral designs encrusted with elegant diamond and multi-coloured gemstones.
The new additions to Habib’s Oro Italia 916, rose gold and diamond collection are also sure to excite followers of the brand.
The Oro Italia 916 is a signature collection at Habib. Over the years, it has gained many admirers who appreciate its intricate Europeanstyle design and high gold content, as the collection is handmade in Italy exclusively for Habib.
Children are always the stars of any family gathering. Accordingly, Habib has designed a special Children’s Collection made of 916 gold to match mum’s sparkling Raya jewellery.
Men can also take part in jewellery fashion – festivities with Habib’s Men’s Collection completes the baju Melayu with Baju Melayu buttons and a Men’s Ring made of palladium and studded with diamonds that are suitable for Muslim wearers.
Having recently launched a shop-in-shop on Lazada, digitalsavvy Habib fans can buy selected jewellery collections online from the comfort of their own home.
Habib’s Hari Raya collections are available at all 32 Habib showrooms nationwide throughout the Rantaian Kasih campaign from now till June 26.
For more information, look out for the advertisement in this StarSpecial.
Sweet Qismina (left) and Maria Farida are among the celebrities featured in Habib Rantaian Kasih 2017.