Fusion of scenic flora and fashion
IN ushering in the month of Ramadan and subsequently Hari Raya Aidilfitri, Sunway Putra Mall Kuala Lumpur is welcoming shoppers with a stunning floralinspired campaign called “Pesona Raya”.
From now until July 2, the campaign will highlight the vibrant and diverse fashion displayed during the festive season.
Accordingly, the mall has collaborated with singer and actress Marsha Milan Londoh to be the ambassador of Pesona Raya.
Marsha is known for her lovable, jubilant personality and sophisticated sense of style, which matches this year’s theme.
The mall’s Raya decor features a luxurious garden surrounded by greenery, replicating a kampung set within the rainforest.
A scenic waterfall adds to the beauty of this lush garden decked out at the main concourse, complemented with a wooden walkway along the pond that welcomes visitors with a feeling of tranquillity as they shop.
“The idea behind this concept was to bring back nostalgic memories of being in a kampung surrounded by greenery and playing by the river during our free time.
“Through this effort, we hope to share some of that merriment with our patrons during the festive month,” said Sunway Putra Mall general manager Phang Sau Lian.
To add to the festive atmosphere, the mall presents offerings and promotions that highlight Malaysian traditions.
It also promises a lavish shopping experience by highlighting modern-centric fashion, bringing in renowned designer collections such as Tom Abang Saufi, Salikin Sidek, Bohari KL, Petra and Kraftangan Malaysia.
These collections are unique and authentic to heritage staples such as batik and songket tenun.
Preparations for Raya will be a breeze as visitors will be spoilt for choice with offerings ranging from the extravagant Flower Market, hampers and gifts from Marks and Spencer and home decorations by Home and Living to a Raya Bazaar at Level 5 that offers traditional souvenirs, assorted delights and elegant Raya fashion designed by local celebrities.
Visitors will be entertained with an array of performances ranging from fashion shows and traditional dance performances to traditional arts and crafts workshops by Kraftangan Malaysia, where participants can learn the art of ketupat weaving, jewellery making, batik art and even rattan crafts.
It also presents an ideal opportunity to introduce these culturally rich traditions and crafts.
“Festive seasons such as Hari Raya Aidilfitri serve as a reminder for us to take the time to embrace our culture and at the same time, keep the traditional crafts alive while shoppers prepare to usher in the month of Syawal,” said Phang.
Sunway Putra Mall’s main concourse features a luxurious garden surrounded by lush greenery, replicating a ‘kampung’ set within the rainforest.