Smurf-tas­tic am­bas­sadors

Brussels taps a chil­dren’s favourite to try to woo back vis­i­tors after terror at­tacks.

The Star Malaysia - Star2 - - Travel -

THE Brussels tourism of­fice is dis­patch­ing a spe­cial del­e­ga­tion of Smurf am­bas­sadors as part of a ma­jor tourism cam­paign aimed at bring­ing back tourists fol­low­ing last year’s ter­ror­ist at­tack.

Dubbed “Where will Brussels take you” the tourism of­fen­sive is meant to boost lag­ging vis­i­tor num­bers fol­low­ing the terror at­tacks which killed 32 peo­ple at the Brussels air­port and metro sta­tion last spring.

“Nu­mer­ous ac­tions were un­der­taken im­me­di­ately after the at­tacks and have yielded positive re­sults,” said Rudi Ver­voort, Min­is­ter-Pres­i­dent in a state­ment.

“We have wit­nessed a very clear re­cov­ery of tourism in Brussels at the be­gin­ning of the year. The cam­paign ‘Where will Brussels take you’ rep­re­sents an ad­di­tional ef­fort and aims at re­veal­ing our re­gion’s hid­den se­crets – the best and most re­mark­able of what Brussels has to of­fer.”

The cam­paign was launched si­mul­ta­ne­ously in cities across Ger­many, Spain, France, Italy, the Nether­lands and Bri­tain, with the as­sis­tance of the Brussels-born blue in­hab­i­tants who were dis­patched to pro­mote their city.

An on­line plat­form called takemeto.brussels has also been launched to help vis­i­tors per­son­alise their trip. The site of­fers rec­om­men­da­tions on the best restau­rants, Instagram-wor­thy sites, mu­se­ums for kids, best cof­fee and wine bars.

As part of the pro­mo­tional cam­paign, the tourism of­fice is also giv­ing away a city break to Brussels ev­ery week, which in­cludes ac­com­mo­da­tion and trans­porta­tion within Europe.

The cam­paign ends Oct 31. – AFP Re­laxnews

In this 2011 file pic­ture at Queens­bay Mall, Pe­nang, the Smurfs were used to draw in the crowds. Will they be as suc­cess­ful in Brussels?

Thai lo­tuses are bloom­ing again in a lake at Thai­land. — AFP

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