Mamonde ties up with 11Street
ON top of its five standalone beauty counters locally, South Korean beauty brand Mamonde is now available online.
A cosmetic brand under Amorepacific Malaysia, Mamonde Malaysia has expanded its market presence online through a partnership with 11street (www.11street. my), one of Malaysia’s largest online marketplaces.
Mamonde is the first cosmetic brand of its kind that uses only flowers as its key ingredients coupled with other natural ingredients in its formulation.
“Mamonde Malaysia currently has a limited number of counters nationwide and we see the opportunity of reaching out to more customers through online presence.
“Apart from that, I think there is a need to cater to shoppers who prefer online shopping,” said Celine Diong, brand GM of Mamonde Malaysia, in a press statement.
Bruce Lim, vice president of Merchandising for 11street, added that based on their recent campaign, they found that Korean products are one of the most shopped products on their platform.
“With health and beauty products being one of the most popular online shopping items, we are delighted to partner with Mamonde Malaysia.
“This partnership reflects our commitment to extend our product offerings while giving our shoppers confidence in purchasing authentic products from international brands,” Lim said.
With the launch of Mamonde on 11street, shoppers are spoilt for choice with 57 Mamonde skincare, make-up and optional care items that are available for online purchase.
Apart from that, shoppers can expect to see some exclusive online items – which are only available online – such as Rose Water Toner, AC Balance Spot Serum, AC Balance Spot Patch and the Colour Tone Up Base.
In conjunction with the official launch of Mamonde on 11street, Mamonde Malaysia is offering special online deals in June with attractive savings on the Basic Skincare Set, First Energy Serum Set, among others, along with gifts with purchases.
The brand is rolling out more online deals in the second half of 2017 with an exclusive Mamonde make-up workshop for 11street customers.
Online shoppers are advised to look for products listed under Mamonde Malaysia with the brand’s logo to ensure authenticity when ordering Mamonde products. – Sandra Low IN the quest for timeless beauty, Swiss luxury skincare brand La Prairie has reimagined their counters’ aesthetics in Paris, revealing a new luxury look.
La Prairie just launched their new store design at Galeries Lafayette, the 70,000sq m flagship luxury department store in Paris.
“We are very excited about the launch of La Prairie’s new store design and visual merchandising. This is, to us, a new brand statement, which we feel perfectly represent our quest for timeless beauty.
“And nowhere embodies the essence of that timelessness more than La Prairie’s birthplace, Switzerland,” said Greg Prodromides, chief marketing officer of La Prairie in a press statement.
“Indeed, La Prairie‘s new store design – developed internally by Stana Pijunovic, in-house chief architect – is inspired by the authentic elegance of Swiss contemporary architecture,” he added.
Swiss architects define Swiss contemporary architecture as a style that is at once raw and refined, deceptively simple in its execution, physically intense – imposing even – yet always in poetic balance with the surrounding landscape.
Likewise, La Prairie’s new visual merchandising aesthetic integrates the school of Land Art, a conceptual approach rooted in nature itself.
Using wood and mineral elements, natural and noble materials, it is about celebrating the vitality and beauty of nature while demonstrating a deep respect for it.
In the new store, commissioned sculptures that represent each of La Prairie’s key skincare collections underscore the link between La Prairie and art.
The new La Prairie counter includes an intimate consultation space, a digital, interactive product experience table and a private payment area behind a Mondrian-inspired divider for added privacy.
The Galeries Lafayette Haussmann counter is the first in a worldwide roll-out of the new store design. – Sandra Low