Ma­monde ties up with 11Street

The Star Malaysia - Star2 - - Trends -

ON top of its five stand­alone beauty coun­ters lo­cally, South Korean beauty brand Ma­monde is now avail­able on­line.

A cos­metic brand un­der Amorepa­cific Malaysia, Ma­monde Malaysia has ex­panded its mar­ket pres­ence on­line through a part­ner­ship with 11street (www.11street. my), one of Malaysia’s largest on­line mar­ket­places.

Ma­monde is the first cos­metic brand of its kind that uses only flow­ers as its key in­gre­di­ents cou­pled with other nat­u­ral in­gre­di­ents in its for­mu­la­tion.

“Ma­monde Malaysia cur­rently has a lim­ited num­ber of coun­ters na­tion­wide and we see the op­por­tu­nity of reach­ing out to more cus­tomers through on­line pres­ence.

“Apart from that, I think there is a need to cater to shop­pers who pre­fer on­line shop­ping,” said Ce­line Diong, brand GM of Ma­monde Malaysia, in a press state­ment.

Bruce Lim, vice pres­i­dent of Mer­chan­dis­ing for 11street, added that based on their re­cent cam­paign, they found that Korean prod­ucts are one of the most shopped prod­ucts on their plat­form.

“With health and beauty prod­ucts be­ing one of the most pop­u­lar on­line shop­ping items, we are de­lighted to part­ner with Ma­monde Malaysia.

“This part­ner­ship re­flects our com­mit­ment to ex­tend our prod­uct of­fer­ings while giv­ing our shop­pers con­fi­dence in pur­chas­ing au­then­tic prod­ucts from in­ter­na­tional brands,” Lim said.

With the launch of Ma­monde on 11street, shop­pers are spoilt for choice with 57 Ma­monde skincare, make-up and op­tional care items that are avail­able for on­line pur­chase.

Apart from that, shop­pers can ex­pect to see some exclusive on­line items – which are only avail­able on­line – such as Rose Wa­ter Toner, AC Bal­ance Spot Serum, AC Bal­ance Spot Patch and the Colour Tone Up Base.

In con­junc­tion with the of­fi­cial launch of Ma­monde on 11street, Ma­monde Malaysia is of­fer­ing spe­cial on­line deals in June with at­trac­tive sav­ings on the Ba­sic Skincare Set, First En­ergy Serum Set, among oth­ers, along with gifts with pur­chases.

The brand is rolling out more on­line deals in the sec­ond half of 2017 with an exclusive Ma­monde make-up work­shop for 11street cus­tomers.

On­line shop­pers are ad­vised to look for prod­ucts listed un­der Ma­monde Malaysia with the brand’s logo to en­sure au­then­tic­ity when or­der­ing Ma­monde prod­ucts. – San­dra Low IN the quest for time­less beauty, Swiss lux­ury skincare brand La Prairie has reimag­ined their coun­ters’ aes­thet­ics in Paris, re­veal­ing a new lux­ury look.

La Prairie just launched their new store de­sign at Ga­leries Lafayette, the 70,000sq m flag­ship lux­ury depart­ment store in Paris.

“We are very ex­cited about the launch of La Prairie’s new store de­sign and vis­ual mer­chan­dis­ing. This is, to us, a new brand state­ment, which we feel per­fectly rep­re­sent our quest for time­less beauty.

“And nowhere em­bod­ies the essence of that time­less­ness more than La Prairie’s birth­place, Switzer­land,” said Greg Pro­dro­mides, chief mar­ket­ing of­fi­cer of La Prairie in a press state­ment.

“In­deed, La Prairie‘s new store de­sign – de­vel­oped in­ter­nally by Stana Pi­junovic, in-house chief ar­chi­tect – is in­spired by the au­then­tic el­e­gance of Swiss con­tem­po­rary ar­chi­tec­ture,” he added.

Swiss ar­chi­tects de­fine Swiss con­tem­po­rary ar­chi­tec­ture as a style that is at once raw and re­fined, de­cep­tively sim­ple in its ex­e­cu­tion, phys­i­cally in­tense – im­pos­ing even – yet al­ways in po­etic bal­ance with the sur­round­ing land­scape.

Like­wise, La Prairie’s new vis­ual mer­chan­dis­ing aes­thetic in­te­grates the school of Land Art, a con­cep­tual ap­proach rooted in na­ture it­self.

Us­ing wood and min­eral ele­ments, nat­u­ral and no­ble ma­te­ri­als, it is about cel­e­brat­ing the vi­tal­ity and beauty of na­ture while demon­strat­ing a deep re­spect for it.

In the new store, com­mis­sioned sculp­tures that rep­re­sent each of La Prairie’s key skincare col­lec­tions un­der­score the link be­tween La Prairie and art.

The new La Prairie counter in­cludes an in­ti­mate con­sul­ta­tion space, a dig­i­tal, in­ter­ac­tive prod­uct ex­pe­ri­ence ta­ble and a pri­vate pay­ment area be­hind a Mon­drian-in­spired di­vider for added pri­vacy.

The Ga­leries Lafayette Hauss­mann counter is the first in a world­wide roll-out of the new store de­sign. – San­dra Low

Ma­monde Malaysia has ex­panded its mar­ket pres­ence on­line through a part­ner­ship with 11street (www.11street.my), one of Malaysia’s largest on­line mar­ket­places. — Pho­tos: Ma­monde

The Swiss lux­ury skincare brand just launched its new store con­cept in Paris to im­merse cus­tomers in the el­e­gance of Swiss ar­chi­tec­ture. — La Prairie

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