Project-based learn­ing

The Star Malaysia - Star2 - - Education Guide -

IACT COL­LEGE was founded by the ad­ver­tis­ing and com­mu­ni­ca­tion in­dus­try and has been about pro­duc­ing job-ready grad­u­ates.

This cre­ative home-grown com­mu­ni­ca­tion spe­cial­ist col­lege prides it­self in “project-based learn­ing” as a proven bestlearn­ing method.

Two sea­soned lec­tur­ers from IACT Col­lege de­scribed the ben­e­fits of this form of learn­ing.

“IACT Col­lege’s project-based learn­ing com­prises out-of­class­room learn­ing, talks and projects with in­dus­try en­gage­ments” said pro­gramme leader in Ad­ver­tis­ing and Mar­ket­ing Denise Choong, “All these in­volve real in­dus­try play­ers and clients.”

Choong said this al­lows stu­dents to learn be­yond what IACT can of­fer – in re­turn, it makes learn­ing more in­ter­est­ing.

Ac­cord­ing to her project-based learn­ing of­fers learn­ing ex­pe­ri­ence what nor­mal class­room learn­ing can­not give.

“Many of my friends in the ed­u­ca­tion field don’t un­der­stand why we do what we do, and that got me ex­cited,” said pro­gramme leader for Mass Com­mu­ni­ca­tion Natasha Hishamudin, who taught in IACT Col­lege for more than six years.

As fun as it sounds, project-based learn­ing re­quires ef­fort from lec­tur­ers – they have to go the ex­tra mile in plan­ning their lessons.

Since this in­volves ex­ter­nal par­ties, a lot more com­mu­ni­ca­tion is needed.

The ben­e­fits, how­ever, are worth the ef­fort for Choong and Natasha.

“Project-based learn­ing method en­cour­ages stu­dents to learn in an en­vi­ron­ment with healthy amount of com­pe­ti­tion,” Choong ex­plained.

“I could see the stu­dents work re­ally hard for that op­por­tu­nity, and it gives them a sense of work­ing in the real world.

“As they re­ceive feed­back from the clients, they also get to know what is ex­pected of them from the in­dus­try.”

Be­sides cre­at­ing healthy com­pe­ti­tion and learn­ing re­alin­dus­try ex­pec­ta­tion, Natasha ex­plained that project-based learn­ing helps stu­dents mas­ter their field of learn­ing.

Natasha said me­dia and cul­ture stu­dents need to be an­a­lyt­i­cal of their sur­round­ings, and that it is hyp­o­crit­i­cal if they can­not meet the sub­ject they an­a­lyse.

“When they go out of their class­room, they get to see some­thing out of their text­books – it takes ex­pe­ri­ence to make the learn­ing stay,” added Natasha.

Both Choong and Natasha agreed that project-based learn­ing also trains stu­dents to be more con­fi­dent.

“They are more con­fi­dent in the sub­ject mat­ter, and it shows in the way they in­ter­act with clients,” Choong men­tioned.

Choong’s project with Pro­jek57 won her stu­dents a chance to work with lo­cal celebri­ties and have their work shown on movie screen in one of the spe­cial Ola-Bola screen­ing.

Natasha said, “Af­ter all, ed­u­ca­tion shouldn’t be just about ed­u­cat­ing the mind, but also ed­u­cat­ing the heart, and I’ve seen how our stu­dents grow into amaz­ing peo­ple with pas­sion in their field through project-based learn­ing.”

IACT Col­lege of­fers cer­tifi­cate, foun­da­tion, diploma and de­gree pro­grammes in mar­ket­ing, ad­ver­tis­ing, mass com­mu­ni­ca­tion, me­dia, broad­cast­ing, film and graphic de­sign.

IACT Col­lege Open Days are on June 17 and 18, from 9am to 5pm.

On other days, those in­ter­ested can also visit from 9am to 6pm on week­days, and 9am on 1pm on week­ends.

■ For de­tails, call 03-7932 1936 or visit www. iact.edu.my.

Denise Choong (first row, right) pos­ing with her stu­dents in a project which in­volved work­ing with the main cast mem­bers of Ola-Bola.

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