Emerg­ing as the best in APacCHRIE

The Star Malaysia - Star2 - - Education Guide -

MAN­AGE­MENT & Science Univer­sity (MSU)’s hos­pi­tal­ity and tourism stu­dents’ re­search pa­per emerges as the best in the APacCHRIE 2017.

Deana Zafiera Ghaz­ali, Nailah Nor­rizan and Mais­arah Amzah did the univer­sity proud by win­ning the Youth Con­fer­ence Best Pa­per Award in the 15th Asia Pa­cific Coun­cil on Ho­tel, Restau­rants and In­sti­tu­tional Ed­u­ca­tion (ApacCHRIE) Con­fer­ence held in Bali, In­done­sia from May 31 to June 3.

APacCHRIE is the lead­ing as­so­ci­a­tion for hos­pi­tal­ity and tourism ed­u­ca­tion in the re­gion.

The theme of this year’s an­nual con­fer­ence was on “Hos­pi­tal­ity and Tourism Op­por­tu­nity and Chal­lenges among the Youth: A High­light on the Cul­tural Her­itage Tourism”.

Global con­text

The con­fer­ence fo­cused on var­i­ous as­pects of ed­u­ca­tion, train­ing, aca­demic de­vel­op­ment, op­por­tu­ni­ties and chal­lenges in the hos­pi­tal­ity and tourism in­dus­try within a dy­namic and chal­leng­ing global con­text.

It also pro­vided the plat­form for stu­dents from dif­fer­ent cul­tural back­grounds to in­ter­act, dis­cuss and ex­change ideas, knowl­edge and prac­ti­cal skills.

The MSU team proved its worth when their re­search pa­per, “Fac­tors Af­fect­ing Cus­tomer Loy­alty To­wards Air­lines In­dus­try: Case Study of Malaysia Air­lines” beat other par­tic­i­pants from Aus­tralia, China, In­done­sia and Ma­cau for the win­ning pre­sen­ta­tion.

Ac­cord­ing to Deana, “It was a mem­o­rable ex­pe­ri­ence to be part of this in­ter­na­tional event. It pro­vided us the op­por­tu­nity to gain more knowl­edge about cur­rent is­sues in the hos­pi­tal­ity and tourism in­dus­try.

“It also helped build our con­fi­dence level, im­proved our com­mu­ni­ca­tion skills and also made us more in­de­pen­dent.

“I would like to thank MSU, our par­ents, fam­ily, project su­per­vi­sor, lec­tur­ers and friends who have given us the mo­ti­va­tion and guid­ance to achieve suc­cess in this field.”

Per­sonal de­vel­op­ment is one of the key com­po­nents in­stilled in the learn­ing process at MSU to fur­ther strengthen the mar­ketabil­ity of grad­u­ates. This achieve­ment has added an­other notch to MSU’s stu­dent suc­cess list.

As Malaysia’s best teach­ing and learn­ing univer­sity, MSU blends global ex­po­sure with ex­ten­sive in­dus­trial train­ing to en­rich the per­sonal com­pe­ten­cies of its grad­u­ates.

Its global mo­bil­ity ini­tia­tives for stu­dent ex­change, lead­er­ship de­vel­op­ment and mar­ket im­mer­sion em­power MSU grad­u­ates with the well-round­ed­ness de­sired and sought af­ter by em­ploy­ers.

Metic­u­lously crafted to en­hance grad­u­ate po­ten­tial, the univer­sity’s pro­grammes of study are among the best in the re­gion, pro­duc­ing grad­u­ates that are a pop­u­lar pick among em­ploy­ers.

A grad­u­ate tracer study by the Malaysian Min­istry of Higher Ed­u­ca­tion (MoHE) shows 98.6% MSU grad­u­ates se­cure em­ploy­ment within six months of their grad­u­a­tion, si­mul­ta­ne­ously se­cur­ing MSU the na­tional top spot in grad­u­ate em­ploy­a­bil­ity among the na­tion’s higher ed­u­ca­tion in­sti­tu­tions.

It was a mem­o­rable ex­pe­ri­ence to be part of this in­ter­na­tional event. It pro­vided us the op­por­tu­nity to gain more knowl­edge about cur­rent is­sues in the hos­pi­tal­ity and tourism in­dus­try.

■ For more in­for­ma­tion, look out for the ad­ver­tise­ment in this StarSpe­cial.

MSU’s win­ning team in the 15th A PacCHRIE Con­fer­ence (from left) Nailah Nor­rizan, Deana Zafiera Ghaz­ali and Mais­arah Amzah.

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