Beautiful Swiss town bans tourists from taking photos.
A SWISS town has passed a new bylaw banning tourists from taking selfies, Instagram pics and photos in general in a cheeky marketing ploy that claims the ban is for everyone’s own good.
In the picturesque town of Berguen/Bravuogn, which is situated about an hour away from St Moritz, visitors who dare to pull out their camera or smartphone to snap photos of the quaint alpine village, mountain peaks and verdant valley floor, face fines of CHF5 (RM22) equal to about US$5, for violating the new law.
It's common knowledge that social media can stir feelings of jealousy, FOMO (Fear of Missing Out), and depression among users, officials say, particularly when scrolling through photos of stunning travel destinations -much like their quaint Swiss town.
“The municipality of Berguen/ Bravuogn is beautiful. We don't want to make the people outside of the community seeing photos of our picturesque landscape divided over social media and be unhappy, and so we invite them to visit and experience Berguen themselves,” said president of Berguen/Bravuogn Peter Nicolay in a statement.
In addition to scrubbing their own social media accounts of photos that shamelessly showcase the village in all its loveliness, the townspeople came together and made a plea to Nasa on Facebook, asking the space agency to delete or blur satellite photos that inadvertently -- and unavoidably – capture its beauty.
“Dear Nasa, we are a small municipality in Graubuenden, Switzerland,” Nicolay said in a video message.
“We have discovered that pictures of our beautiful village are being shared on social media making other people unhappy because they cannot be here. That’s why we have officially forbidden photography here, because we want everyone to be happy.”
One of the biggest tourist draws is the centuries-old Rhaetian Railway route, a scenic ride that chugs through town along a route that includes dozens of tunnels, covered galleries, viaducts and bridges. The segment is recognised as a Unesco World Heritage Site. – AFP Relaxnews
The picturesque town of Berguen/Bravuogn has banned tourists from taking photos in a cheeky marketing ploy. — AFP
The perfect hotel stay depends on comfort, cleanliness and staff friendliness. — AFP