No self­ies

Beau­ti­ful Swiss town bans tourists from tak­ing pho­tos.

The Star Malaysia - Star2 - - Travel -

A SWISS town has passed a new by­law ban­ning tourists from tak­ing self­ies, In­sta­gram pics and pho­tos in gen­eral in a cheeky mar­ket­ing ploy that claims the ban is for every­one’s own good.

In the pic­turesque town of Ber­guen/Bravuogn, which is sit­u­ated about an hour away from St Moritz, vis­i­tors who dare to pull out their cam­era or smart­phone to snap pho­tos of the quaint alpine vil­lage, moun­tain peaks and ver­dant val­ley floor, face fines of CHF5 (RM22) equal to about US$5, for vi­o­lat­ing the new law.

It's com­mon knowl­edge that so­cial me­dia can stir feel­ings of jeal­ousy, FOMO (Fear of Miss­ing Out), and de­pres­sion among users, of­fi­cials say, par­tic­u­larly when scrolling through pho­tos of stun­ning travel des­ti­na­tions -much like their quaint Swiss town.

“The mu­nic­i­pal­ity of Ber­guen/ Bravuogn is beau­ti­ful. We don't want to make the peo­ple out­side of the com­mu­nity see­ing pho­tos of our pic­turesque land­scape di­vided over so­cial me­dia and be un­happy, and so we invite them to visit and ex­pe­ri­ence Ber­guen them­selves,” said pres­i­dent of Ber­guen/Bravuogn Peter Ni­co­lay in a state­ment.

In ad­di­tion to scrub­bing their own so­cial me­dia ac­counts of pho­tos that shame­lessly show­case the vil­lage in all its love­li­ness, the towns­peo­ple came to­gether and made a plea to Nasa on Face­book, ask­ing the space agency to delete or blur satel­lite pho­tos that in­ad­ver­tently -- and un­avoid­ably – cap­ture its beauty.

“Dear Nasa, we are a small mu­nic­i­pal­ity in Graubuen­den, Switzer­land,” Ni­co­lay said in a video mes­sage.

“We have dis­cov­ered that pic­tures of our beau­ti­ful vil­lage are be­ing shared on so­cial me­dia mak­ing other peo­ple un­happy be­cause they can­not be here. That’s why we have of­fi­cially for­bid­den pho­tog­ra­phy here, be­cause we want every­one to be happy.”

One of the biggest tourist draws is the cen­turies-old Rhaetian Rail­way route, a scenic ride that chugs through town along a route that in­cludes dozens of tun­nels, cov­ered gal­leries, viaducts and bridges. The seg­ment is recog­nised as a Unesco World Her­itage Site. – AFP Re­laxnews

The pic­turesque town of Ber­guen/Bravuogn has banned tourists from tak­ing pho­tos in a cheeky mar­ket­ing ploy. — AFP

The perfect ho­tel stay de­pends on com­fort, clean­li­ness and staff friend­li­ness. — AFP

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.