Pick your ho­tel

The Star Malaysia - Star2 - - Travel -

CLEAN­LI­NESS and com­fort out­weigh lit­tle lux­u­ries like a solid break­fast, pool or in-room deluxe cof­fee ma­chine for ho­tel guests at the end of their stay. That's ac­cord­ing to the num­ber crunch­ing of on­line reser­va­tion site Ho­tels.com, which an­a­lysed 148 mil­lion com­ments from 5 mil­lion guest re­views to come up with what they call a “math­e­mat­i­cal for­mula” for the perfect ho­tel stay F25 + C35 + B10 + P2 + Q+Br+D7+S+W+1/2H= “Ho­tel Per­fec­tion.”

The biggest take­aways – friendly staff is 10 times more im­por­tant than free WiFi, while clean­li­ness and com­fort are 35 times more im­por­tant than a good break­fast, lux­u­ri­ous pool or deluxe cof­feemaker in your room.

Other fac­tors in the equa­tion are price, bed, quiet­ness, pool, lo­ca­tion.

For the for­mula, Ho­tels.com pulled out the 500 most com­monly used key­words from its 5 mil­lion guest re­views writ­ten in 2016, which were then an­a­lysed in 148 mil­lion sen­tences. The for­mula was cal­cu­lated based on the vol­ume of th­ese key­words.

“From a psy­cho­log­i­cal stand­point, risks and dis­com­fort out­weigh com­par­a­tive pos­i­tive ben­e­fits five to one, so it's no won­der trav­ellers pay more at­ten­tion to the fun­da­men­tals such as com­fort and clean­li­ness over lav­ish pools and fine-din­ing,” said con­sumer psy­chol­o­gist, Si­mon Moore, who led the re­search.

“Clean­li­ness and com­fort ful­fil our need for re­lax­ation, safety and se­cu­rity. A good lo­ca­tion ful­fils our needs to feel con­nected to oth­ers and that we have some­where we can es­cape to in times of such need. The fact that staff friend­li­ness plays such an im­por­tant role in guest sat­is­fac­tion shows that, as in­trin­si­cally so­cial crea­tures, we love to be greeted with a smile and a chat. It makes us feel wel­come and part of the group.” – AFP Re­laxnews

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