The Star Malaysia - Star2

Important to understand dark history

- Nicholas Bowman is Associate Professor of Communicat­ion Studies, West Virginia University, United States. By NICHOLAS BOWMAN

IT was in April 2016 that Facebook founder Mark Zuckerberg announced that the social media platform was providing its nearly two billion users the opportunit­y to livestream content. The move was viewed as a natural extension of the platform’s primary goal: providing a space for the average person to share his or her daily experience­s, from the mundane to the meaningful.

Almost as quickly, users found ways to live-broadcast the worst of their nature, including the “Easter Day slaughter” in which the fatal shooting of a 74-year-old Cleveland grandfathe­r in the United States was livestream­ed.

In response, calls have increased for Facebook to either shutter the service or find a way to better regulate its content. Noted AfricanAme­rican activist Rev Jesse Jackson, for example, remarked that Facebook Live is being used by people “as a platform to release their anger, their fears and their foolishnes­s”. Many have referred to these behaviours as Facebook’s “dark side” and demanded that the company find a solution to prevent such antisocial behaviour.

However, a brief look through the history of social media shows us that dark behaviours are neither unique to Facebook nor something new to today’s users.

American poet and technology author Judy Malloy wrote about the earliest precursors to social media networks as places of creativity and community. For example, programmes such as Berkeley’s Community Memory allowed 1970s users a digital space to post content and share stories for others in the community to read, with popular content including personal ads and short stories.

Yet even those halcyon days had their dark moments. In 1985, author Lindsy Van Gelder wrote about her experience­s with the CompuServe CB Simulator, one of the world’s first online chat rooms. Among the popular channels in CB Simulator were those devoted to romance and relationsh­ips. While many users found love online – a 1991 wedding hosted in CB Simulator is thought to be the first online wedding – in Van Geldr’s case, she was deceived into an intimate online romantic relationsh­ip by a man posing as a disabled person.

Stories of sexual aggression turned perhaps darker in 1998, when US technology journalist Julian Dibbell wrote about a sexual assault that took place in a textbased online world called LambdaMoo. The notion of a sexual assault online might seem odd given that users have no physical contact with one another. Yet, a LambdaMoo user named “Mr Bungle” hacked the program in a way that allowed him to have complete control over other users’ behaviours, such as their conversati­ons and descriptio­ns of their movements.

He used this hack to cause users to engage in obscene and violent sexual acts with their own bodies, having the players describe where and how they were touching themselves and others, but without consent, according to Dibbell’s account. Mr Bungle claimed that his actions were just a prank, despite his victims’ insistence that they had been humiliated by his actions (or at least the actions that he forced them to perform or describe while performing). The story is notable, given that online relationsh­ips can be just as intimate and important as offline ones.

Fast forward to early 2006, and the story of Evan Guttmann and his friend’s stolen Motorola Sidekick mobile phone captivated the Internet. What started as a simple blog about a teenager who refused to return the phone to its rightful owners turned into a story of a growing Internet mob – followers of Evans’s blog tracked down the teen’s home address and harassed the family. Later in 2006, users of MySpace would hear the tragic story of Megan Meier, a Missouri teenager who took her own life after the boy she met online (a MySpace user named “Josh”) shunned her. It was only later, after investigat­ions were done, that Megan’s family found out that the boy “Josh” was really the mother of a girl that Megan had recently got into a fight with. That incident led to the passage of the United States’ first cyberbully­ing laws.

These stories are examples of what can happen when a single user discovers ways to use a technology that weren’t intended by designers: using the anonymity of CompuServe to deceive, using clever programmin­g scripts to alter other users’ behaviours, using blogs to draw attention to a minor offense, and using social media to create a false identity. In each case, deceptions and actions had dramatic real-life consequenc­es for those involved.

Most importantl­y, these stories serve as examples of how to understand Facebook specifical­ly, and social media in general. It is important that users realise that the ethics of Facebook communicat­ion are no different than the ethics of any other form of human communicat­ion. Rather than dismissing social media as wasteful and distractin­g and passing this perspectiv­e on to our children, they need to recognise that the enterprise of human communicat­ion is as meaningful online as it is offline.

Commentato­rs have blasted Facebook’s livestream­ing option as essentiall­y barrierles­s broadcasti­ng system, but such critiques ignore the benefits of that “barrierles­s” broadcasti­ng, such as connecting families separated by oceans and providing voice to persecuted groups. Even violent footage can, at times, be beneficial: The Facebook Live broadcast of a July 2016 police shooting in Minnesota served as a powerful reminder about social injustice and policing in the United States. Counterter­rorism forces have come to rely on social media posts to track and better understand terrorist activities online.

To combat misuse of livestream­ing, Facebook recently announced the hiring of an additional 3,000 monitors to screen live videos. However, in my view, ultimately, the responsibi­lity for the content of social media falls to the digital citizens who create and interact in the space on a daily basis. – AP

Newspapers in English

Newspapers from Malaysia