Cre­at­ing suc­cess sto­ries

The Star Malaysia - Star2 - - Education Guide -

A SUC­CESS­FUL en­vi­ron­ment leads to suc­cess sto­ries – this is true of Tay­lor’s Uni­ver­sity, which of­fers “More than just ed­u­ca­tion”. At Tay­lor’s Uni­ver­sity, you don’t just get an ed­u­ca­tion, but rather, you will be guided on the path to your life pur­pose and fur­nished with the nec­es­sary skills and com­pe­ten­cies re­quired for suc­cess.

One such suc­cess story to have come out from Tay­lor’s Busi­ness School is An­drew Ngo, who at the age of only 27, is cur­rently the founder and owner of three fash­ion brands – Eigh­teen In­spi­ra­tion, idot­shirt and Stoned&Co. Proudly made in Malaysia, each brand has its own tar­get mar­ket.

In his teens, Ngo ini­tially had no solid idea what he would like to do. In the end, he de­cided to go to busi­ness school.

Com­ing from a busi­ness-own­ing fam­ily, Ngo’s par­ents were ini­tially not very keen on him en­rolling in busi­ness school to learn about busi­ness. Af­ter all, they al­ready had a busi­ness that he could im­me­di­ately join and learn the ropes from his father.

How­ever, af­ter a while, they came to re­alise that what Ngo was learn­ing at Tay­lor’s Busi­ness School was dif­fer­ent from the tra­di­tional way of op­er­at­ing a busi­ness.

Dur­ing his years at Tay­lor’s Busi­ness School, Ngo worked on a project to share busi­ness ideas, which is how he met his lec­turer, Dr Goh See Kwong.

He shared his idea with Dr Goh who pro­vided a lot of valu­able ad­vice and guid­ance to him dur­ing his uni­ver­sity days and even af­ter he grad­u­ated.

Ngo es­tab­lished his own brand while he was still study­ing in Tay­lor’s Busi­ness School – truly a feat in­deed. He started off small ini­tially but has since ex­panded to be the proud owner of three fash­ion brands that have gained great ap­pre­ci­a­tion and response among their tar­get mar­kets.

At the ini­tial stage, many peo­ple doubted him and asked him why he didn’t just go into the fam­ily busi­ness, which was al­ready es­tab­lished, rather than start­ing his own brand from scratch.

He also felt that many peo­ple look down on lo­cal brands, so it was a chal­lenge build­ing a lo­cal brand to ap­peal to young­sters in Malaysia.

How­ever, he be­lieved in his prod­uct and due to his prod­uct qual­ity he man­aged to win over his cus­tomers. His prod­ucts are com­pa­ra­ble to in­ter­na­tional brands and he is rightly proud of this.

He com­ments that even though his par­ents are busi­ness peo­ple, he has a dif­fer­ent ap­proach to busi­ness com­pared to them.

When he first started, he did ev­ery­thing

With its tagline, ‘More than just ed­u­ca­tion’, Tay­lor’s Uni­ver­sity pro­vides stu­dents con­nec­tions that en­rich the fu­ture, from its global net­work of part­ners to world-class aca­demic staff.

all by him­self, but now his team has grown to over 20 peo­ple.

Re­cently, Ngo came up with an idea to col­lab­o­rate with his alma mater. He no­ticed that many stu­dents in Aus­tralia liked to wear hoodie t-shirts with the name of their uni­ver­sity printed on it.

From here, he came up with the idea to de­sign a Tay­lor’s Uni­ver­sity Class of 2017 t-shirt for his very own alma mater and to pro­mote the cul­ture of be­ing proud to be from Tay­lor’s. The col­lab­o­ra­tion was a great suc­cess and the first batch of T-shirts sold out in record time.

Ngo has plans to ex­pand his busi­ness on an in­ter­na­tional scale, which is where his ed­u­ca­tion would come in handy. He feels that the ed­u­ca­tion he has got­ten in Tay­lor’s Uni­ver­sity has given him the nec­es­sary skills to build his suc­cess to­day.

Dur­ing his uni­ver­sity days, he re­mem­bers at­tend­ing talks by suc­cess­ful peo­ple, which in­spired him. The ad­vice he got from the talks was use­ful to him while run­ning his busi­ness.

Suc­cess sto­ries like Ngo are what Tay­lor’s Uni­ver­sity nur­tures. Here, ed­u­ca­tion is valued but it is viewed more of a ne­ces­sity to achieve ca­reer goals, rather than just an end in it­self. The in­sti­tu­tion be­lieves there is much more to a stu­dent’s ex­pe­ri­ence than just en­rolling to study in an ed­u­ca­tional in­sti­tu­tion.

With its tagline, “More than just ed­u­ca­tion”, Tay­lor’s Uni­ver­sity pro­vides stu­dents con­nec­tions that en­rich the fu­ture, from its global net­work of part­ners to world-class aca­demic staff. This shows that it goes the ex­tra mile to en­sure ev­ery stu­dent has a solid step­ping stone to suc­cess.

■ To find out more about Tay­lor’s Uni­ver­sity, e-mail ad­mis­sions@tay­lors.edu.my, call 03-5629 5000 or log on to www.tay­lors.edu. my for a chat to­day.

Ngo (right) with his lec­turer, Dr Goh See Kwong.

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