Ex­pe­ri­enc­ing Bri­tish ed­u­ca­tion

The Star Malaysia - Star2 - - Education Guide -

IACT COL­LEGE is the first creative com­mu­ni­ca­tion spe­cial­ist col­lege in the coun­try since 1970, nur­tur­ing many world-class grad­u­ates in key po­si­tions to­day and who fuel the creative com­mu­ni­ca­tion in­dus­try lo­cally and in­ter­na­tion­ally.

To­gether with the Uni­ver­sity of Sun­der­land whom IACT has part­nered since 2014, the col­lege recog­nised the need for more tal­ents in the ever-chang­ing com­mu­ni­ca­tion in­dus­try world­wide to­day.

Both in­sti­tu­tions have come to­gether to in­tro­duce two Bri­tish de­gree pro­grammes; the BA (Hons) Ad­ver­tis­ing and De­sign (3+0); and the BA (Hons) Me­dia, Cul­ture and Com­mu­ni­ca­tion (3+0). These pro­grammes are packed with mod­ules that mir­ror the evolv­ing world of creative com­mu­ni­ca­tions.

All mod­ules in both pro­grammes are con­ducted lo­cally in IACT’s Petaling Jaya city cam­pus by a team of aca­demi­cians and sea­soned in­dus­try pro­fes­sion­als.

This will be fully as­sessed and ap­praised by aca­demics from their Bri­tish coun­ter­part.

Stu­dents will have fre­quent guest lec­tures and aca­demic vis­its from the uni­ver­sity to pro­vide them a sense of seam­less ac­cul­tur­a­tion in their syllabus.

The Uni­ver­sity of Sun­der­land was voted one of the best uni­ver­si­ties in North-East Eng­land and one of the top six uni­ver­si­ties short-listed for the “Uni­ver­sity of the Year” in the Times Higher Ed­u­ca­tion Sup­ple­ment Awards 2012.

The uni­ver­sity ac­cepts in­ter­na­tional tal­ents and nur­tures them to ex­ude their in­flu­ence glob­ally, sim­i­lar to IACT Col­lege’s po­si­tion.

The BA (Hons) Ad­ver­tis­ing and De­sign syllabus keeps close tabs with the ad­ver­tis­ing in­dus­try to­day. It of­fers a challenging com­bi­na­tion of both ad­ver­tis­ing and de­sign-driven mod­ules that seek to nur­ture and groom the new gen­er­a­tion of ad­ver­tis­ing pro­fes­sion­als.

The BA (Hons) Me­dia, Cul­ture and Com­mu­ni­ca­tion of­fers three ma­jor op­tions to stu­dents – Public Re­la­tions, Jour­nal­ism, and Broad­cast­ing and Dig­i­tal Me­dia – each care­fully cre­ated to hone spe­cific sets of skills, cre­at­ing spe­cial­ists in the cho­sen fields.

Both de­gree pro­grammes re­quire stu­dents to take on crit­i­cal think­ing skills and wide sub­ject knowl­edge in or­der to com­plete their given tasks.

Stu­dents also re­ceive con­sul­ta­tion and guid­ance from lec­tur­ers who are also sea­soned in­dus­try pro­fes­sion­als.

“What I love about the pro­gramme is that you’re con­stantly be­ing pushed to go fur­ther, and in the process, re­alise you’re so much more ca­pa­ble than you believe you are,” cur­rent stu­dent in the Sun­der­land BA (Hons) in Ad­ver­tis­ing and De­sign pro­gramme Valentina Ho shared.

Fi­nal year stu­dent in BA (Hons) in Me­dia, Cul­ture and Com­mu­ni­ca­tion Reyna Gopal said, “The Sun­der­land de­gree pro­gramme em­pha­sises more on thought-pro­vok­ing sub­jects – challenging re­al­ity as I know it – which are es­sen­tial in un­der­stand­ing the na­ture of me­dia and cul­ture.”

The Uni­ver­sity of Sun­der­land also of­fers an ex­clu­sive in­ter­ac­tive stu­dent por­tal that keeps them abreast with the lat­est in­for­ma­tion per­tain­ing to their pro­grammes from sup­ple­men­tary mod­ule con­tent, stu­dent-cen­tric com­pe­ti­tions and the uni­ver­sity’s own ex­pan­sive e-li­brary, where stu­dents will be able to call upon many pop­u­lar and rare aca­demic ti­tles at the touch of a but­ton.

Se­nior lec­turer and pro­gramme leader of BA (Hons) Ad­ver­tis­ing and De­sign based in UK Keith Nevens ap­proved of the high stan­dard of work IACT stu­dents de­liv­ered.

Nevens said, “IACT Col­lege has al­ways pro­duced very good graph­ics and in the last few years, the ad­ver­tis­ing work has taken on a whole new vi­brancy and rel­e­vance, it eas­ily com­petes with the stan­dards here in the UK.”

IACT of­fers two in­takes a year for both de­gree pro­grammes in Septem­ber and Fe­bru­ary, with Septem­ber in­take open for reg­is­tra­tion now.

It also of­fers diploma and foun­da­tion pro­grammes in mar­ket­ing, ad­ver­tis­ing, mass com­mu­ni­ca­tion, me­dia, broad­cast­ing, film and graphic de­sign.

IACT’s Open Days are on July 8 and 9 from 9am to 5pm.

Stu­dents can also drop by the col­lege any­time from 9am to 6pm on week­days, and 9am to 1pm on week­ends.

■ For more in­for­ma­tion on IACT Col­lege, call 03-7932 1936 or log on to www. iact.edu.my.

De­gree stu­dents from IACT Col­lege re­ceive the ul­ti­mate Bri­tish ed­u­ca­tion ex­pe­ri­ence here in Malaysia with the 3+0 de­gree pro­grammes from the Uni­ver­sity of Sun­der­land.

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