See how beer is made with Carls­berg

The Star Malaysia - Star2 - - Taste - By MICHAEL CHEANG star2@thes­tar.com.my

HOW would you like to go to Copen­hagen, Den­mark, and ex­pe­ri­ence prob­a­bly the best brew­ery tour in the world?

Carls­berg is giv­ing you the chance to do just that. In con­junc­tion with its 170th global an­niver­sary, Carls­berg Malaysia has launched the Prob­a­bly the Best Brew­ery Tour cam­paign, which will re­ward 20 con­sumers with an ex­clu­sive, all-ex­penses-paid trip to ex­plore Carls­berg’s 170 years of beer dis­cov­er­ies in its home­land in Copen­hagen.

1,800 other con­sumers will get a VIP brew­ery tour at Carls­berg Malaysia’s brew­ery in Shah Alam, Se­lan­gor.

“The 170th an­niver­sary of Carls­berg is a chance for us to pay tribute to the beer that is ‘al­ways shar­ing’,” said Lars Lehmann, man­ag­ing direc­tor of Carls­berg Malaysia. “It is all about the sci­ence that comes from beer knowl­edge and the art that brews high qual­ity beers from nat­u­ral in­gre­di­ents.”

Carls­berg re­cently hosted the VIP brew­ery tour for mem­bers of the me­dia, and re­vealed the first batch of win­ners.

In­vited into a nor­mally a re­stricted area, guests on the brew­ery tour in Shah Alam get to see, touch, smell and taste beer. At the sen­sory ex­pe­ri­ence room, they will be briefed on the aroma of hops, the taste pro­file of yeast and the look of beer liq­uid with and with­out pu­rifi­ca­tion. Through­out the tour, sup­ply chain direc­tor Piotr Za­jac will share the art of brew­ing a qual­ity Carls­berg beer from nat­u­ral in­gre­di­ents – malt, hops, yeast and wa­ter.

“Nowa­days, there are more dis­cern­ing beer drinkers who care about what makes a lager or stout. They want to know what the in­gre­di­ents used are, and how it is made,” said Za­jac. “Invit­ing con­sumers into our brew house to learn more about the nat­u­ral qual­ity in­gre­di­ents and the art of brew­ing, bot­tling and pack­ag­ing is an ex­cel­lent way to show­case our brews.”

The Carls­berg Malaysia Prob­a­bly the Best Brew­ery Tour cam­paign runs from now un­til July 31. To en­ter, sim­ply pur­chase a Carls­berg 640ml bot­tle or Carls­berg Smooth Draught 580ml bot­tle, from any par­tic­i­pat­ing cof­fee shops, food courts, hawker cen­tres and Chi­nese restau­rants, and look at the bot­tle caps.

If the bot­tle cap has the “Carls­berg Malaysia 2017” icon printed, you win the first prize of a Prob­a­bly the Best Brew­ery Tour for six in Shah Alam.

If your bot­tle cap has the “Copen­hagen 2017” icon printed on it in­stead, then you’ll win the global grand prize – the Prob­a­bly the Best Brew­ery Tour for two to Copen­hagen, Den­mark.

You can also en­ter by spend­ing a min­i­mum of RM30 in a sin­gle re­ceipt on Carls­berg or Carls­berg Smooth Draught from se­lected out­lets, and an­swer­ing a sim­ple ques­tion via What­sApp or WeChat.

For more in­for­ma­tion about Carls­berg’s Prob­a­bly the Best Brew­ery Tour cam­paign, visit www.prob­a­blythebest.com.my.

— SAM THAM/ The Star

At the sen­sory ex­pe­ri­ence room, you will be briefed on the aroma of hops, the taste pro­file of yeast and the look of beer liq­uid, with and with­out pu­rifi­ca­tion.

— Photos: Carls­berg Malaysia

A bevy of ex­cited folk at the launch of Carls­berg’s Prob­a­bly The Best Brew­ery Tour, which will give you a chance to visit its brew­eries in Copen­hagen and Shah Alam.

Dur­ing the tour in Shah Alam, Carls­berg Malaysia sup­ply chain direc­tor Piotr Za­jac will share the art of brew­ing a qual­ity Carls­berg beer.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.