Art of time­keep­ing

Lux­ury watch­maker holds grand ex­hi­bi­tion in New York, which opens on Thurs­day.

The Star Malaysia - Star2 - - Living - By WIL­LIAM K.C. KEE star2@thes­tar.com.my

FROM Thurs­day till July 23, lux­ury watch­maker Patek Philippe pre­sents The Art of Watches, Grand Ex­hi­bi­tion New York 2017 which will be held at Cipri­ani 42nd Street in New York, the United States.

The 10-day pub­lic ex­hi­bi­tion show­cases Patek Philippe’s tra­di­tion of high-pre­ci­sion watch man­u­fac­tur­ing, an in­sight into the com­pany’s 178-year his­tory as well as its her­itage in the do­main of haute horologerie. Vis­i­tors will have the op­por­tu­nity to dis­cover the world of the last pri­vately fam­ily-owned Geneva watch com­pany from the in­side.

For the first time ever, a two-storey struc­ture has been cre­ated within Cipri­ani to ac­com­mo­date the space re­quired for an ex­hi­bi­tion of this scale.

Ten spe­cific rooms (in­clud­ing US His­toric Room, The­ater Room, Cur­rent Col­lec­tion Room, Mu­seum Room, Rare Hand­crafts and Grand Com­pli­ca­tions Room) have been cre­ated to show­case unique en­vi­ron­ments. For in­stance, ex­hib­ited items in the US His­toric Room in­clude a quartz-pow­ered desk clock, which was pre­sented to Pres­i­dent John F. Kennedy by the mayor of West Ber­lin in June 1963 dur­ing Kennedy’s trip.

Vis­i­tors will have ac­cess to ex­cep­tional pocket and wrist watches dat­ing back to 1530 in a space of 1,228sq m.

Watch­maker and ar­ti­san de­mon­stra­tions are some of the in­ter­ac­tive ac­tiv­i­ties tak­ing place as a way to ed­u­cate vis­i­tors on the in­ner-work­ings of fine watch-mak­ing. Af­ter vis­i­tors have con­cluded their tour, they can rest and re­lax in the Patek Philippe Café.

“From its ear­li­est days, when our founder An­toine Nor­bert de Patek made his first jour­ney to Amer­ica in the 1850s un­til to­day, the im­por­tance of the coun­try to Patek Philippe can be seen through our his­tory ex­hib­ited in this ex­hi­bi­tion,” said Thierry Stern, Patek Philippe pres­i­dent.

Larry Pet­tinelli, pres­i­dent of Patek Philippe US, added: “We are proud to have been al­lowed this rare op­por­tu­nity to ed­u­cate the pub­lic not only about Patek Philippe, but also the his­tor­i­cal sig­nif­i­cance of time­keep­ing through the ages.”

Ac­cord­ing to Jas­mina Steele, the in­ter­na­tional com­mu­ni­ca­tion and pub­lic re­la­tions di­rec­tor of Patek Philippe, the ex­hi­bi­tion’s aim is to recre­ate el­e­ments of the com­pany that will pro­vide an ex­pe­ri­ence for each vis­i­tor.

“By of­fer­ing vis­i­tors an im­mer­sion in­side the world of Patek Philippe, we re­ally want to share our pas­sion for watch-mak­ing and hope vis­i­tors will come out of the ex­hi­bi­tion with a greater knowl­edge and ap­pre­ci­a­tion of the art of watches,” said Steele.

The ex­hi­bi­tion is open to the gen­eral pub­lic and free of charge from 10am to 7pm daily, with ex­tended hours to 9pm on July 20.

For more de­tails, visit www. patek.com.

A two-storey struc­ture has been cre­ated within Cipri­ani 42nd Street in New York to ac­com­mo­date the watch ex­hi­bi­tion. — Photos: Patek Philippe

One of the ex­hibits in­clude this quartz-pow­ered desk clock, which was pre­sented to Pres­i­dent John F. Kennedy by the mayor of West Ber­lin in June 1963.

Ever since its in­cep­tion, Patek Philippe has been cre­at­ing time­pieces for roy­alty. This pen­dant watch was sold to Queen Vic­to­ria of Great Bri­tain in 1851.

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