Con­tour Queen

The Star Malaysia - Star2 - - Trends - By SAN­DRA LOW star2@thes­tar.com.my

SUR­PRIS­INGLY re­al­ity star and con­tour ex­pert Kim Kar­dashian West has only re­cently jumped on the band­wagon of cre­at­ing her own make-up line.

In­spired by younger half-sis­ter Kylie Jenner’s suc­cess on her Lip Kits, Kar­dashian West cre­ated the KKW Lip Kit line to­gether with Kylie Cos­met­ics, and then in late June she rolled out her own on­line beauty re­tail KKWBeauty.com, where she has 101 mil­lion fol­low­ers.

The 36-year-old star of the Keep­ing Up With The Kar­dashi­ans re­al­ity tele­vi­sion series just cel­e­brated reach­ing 100 mil­lion fol­low­ers on In­sta­gram and this means she is the most fol­lowed re­al­ity star on In­sta­gram.

That’s enough in­flu­ence and sell­ing power to make beauty con­glom­er­ates drool.

On June 22 Kar­dashian West un­veiled the KKW Creme Con­tour and High­light Kit priced at US$48 (RM206) un­der KKWBeauty.com.

The KKW Creme Con­tour and High­light Kit were cre­ated in four shades: Light, Medium, Dark and Deep Dark.

Each kit comes with dual-ended con­tour stick and dual-ended high­lighter, with one for matte looks and an­other for shim­mer­ing high­light. A dual-ended sponge and blend­ing brush is also in­cluded in the kit.

In a WWD re­port, it was es­ti­mated that KKW Beauty would have stocked up 300,000 units of the KKW Creme Con­tour and High­light Kit. This fig­ure is based on the mar­ket test ear­lier on the sale of the KKW Lip Kit line.

Ac­cord­ing to Kar­dashian West’s In­sta­gram, all of the KKW High­lighter and Con­tour kits were sold out hours upon re­lease on­line.

Ap­par­ently, nei­ther the star nor her team would con­firm the to­tal num­ber of kits sold, ac­cord­ing to a re­port in Forbes.

So, if the 300,000 fig­ure is ac­cu­rate, KKW Beauty would have sold US$14.4mil (RM61.8mil) in con- tour kits in one day!

Kar­dashian West, who has an es­ti­mated net worth of US$45.5mil (RM195.2mil) as of June 9 ac­cord­ing to Forbes, would be richer by US$14.4mil (RM61.8mil), if those sales fig­ures are to be be­lieved!

— In­sta­gram/Kim Kar­dashian West

Kar­dashian West sold US$14.4mil (RM61.8mil) in con­tour kits in just one day!

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