Road-trip­ping shades

Se­lena Gomez wears Pat McGrath colours for Coach.

The Star Malaysia - Star2 - - Trends - By SAN­DRA LOW star2@thes­tar.com.my

SHE is usu­ally spot­ted wear­ing her sig­na­ture red lip but for this new ad­ver­tis­ing cam­paign she’s wear­ing a gor­geous nude lip colour.

Hav­ing been named the face of Coach in the fash­ion brand’s Fall 2017 ad­ver­tis­ing cam­paign, Se­lena Gomez is por­trayed as the Coach girl about to em­bark on a road trip, with her favourite Coach bag, of course!

The multi-tal­ented singer, ac­tress, pro­ducer and phi­lan­thropist cap­tures the all-Amer­i­can op­ti­mism of Coach in a series of im­ages set in New York City, ac­cord­ing to a state­ment by Coach.

In the cam­paign, Gomez lounges in the blush-tonedleather in­te­rior of a 1976 Ply­mouth Fury

– the vin­tage car, a re­cur­ring ref­er­ence in Coach cam­paigns, sym­bol­is­ing the free­dom and end­less pos­si­bil­ity of the open road.

To bring this vi­sion to life, Coach worked with the ul­ti­mate team of fash­ion col­lab­o­ra­tors with im­ages by Steven Meisel, styling by Karl Tem­pler, cre­ative di­rec­tion by Fa­bien Baron, make-up by Pat McGrath and hair by Guido Palau. “Se­lena is a rebel and a ro­man­tic, a dreama er and doer who boldly charts her own course,” says Coach cre­ative cirec­tor Stu­art Vev­ers in a press state­ment. “To me, she speaks to a gen­er­a­tion; she con­nects.” “I couldn’t be more proud to be the face of Coach,” says Gomez. “I’ve also loved work­ing with Stu­art, I ad­mire his vi­sion and his de­signs.” Co­in­cid­ing with the launch of the fall col­lec­tion, Coach will re­veal three short films ded­i­cated to the key bags of the sea­son: the Rogue, the Coach Swag­ger and the Edie. Cre­ated by Baron & Baron, each video stars Gomez get­ting ready in a New York City apart­ment for a night on the town.

To avoid steal­ing the spot­light from the stars of the cam­paign – the Coach Swag­ger and the Edie – make-up guru McGrath ap­plied her new­est lip colour, Lust: Matte Trance Lip­stick Shade 1995, a warm light nude on Gomez.

This lip colour un­der Pat McGrath Labs Lust: Matte Trance Lip­stick col­lec­tion is avail­able in nine richly pig­mented shades from reds, nudes, browns, vi­o­lets to bur­gundys.

Con­sid­er­ing how dry­ing matte tex­tured lip colours can be, McGrath en­sured that her Lust: Matte Trance lip­stick range of­fers supreme hy­dra­tion and op­u­lent matte opac­ity.

— In­sta­gram/Coach

In the Coach Fall 2017 ad cam­paign, Gomez wears the new­est Pat McGrath Labs lip colour, Lust: Matte Trance Lip­stick Shade 1995.

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