El­e­gant de­signs

Leather goods brand Louis Qua­torze opens first con­cept store in Malaysia.

The Star Malaysia - Star2 - - Trends - By BERVIN CHEONG star2@thes­tar.com.my

A RICH her­itage of crafts­man­ship is seen at Louis Qua­torze. The French ori­gin brand of­fers a wide range of bags and other small leather goods that de­note a clas­sic aes­thetic.

The re­cently opened store in Malaysia sim­i­larly weds tra­di­tion with moder­nity. Lo­cated in Metro­jaya Mid Val­ley Mega­mall, Kuala Lumpur, it marks Louis Qua­torze’s de­but in South-East Asia.

“Malaysia is a hub for a lot of af­ford­able lux­ury brands in the re­gion. The pop­u­la­tion is very di­verse. Hence it’s a good match with us,” states head of global ex­pan­sion, Chris Kim.

Kim, who was in KL for the store’s grand launch, notes that the brand has a broad prod­uct line. The dif­fer­ent ranges can ap­peal to a large cus­tomer base, from peo­ple in the 20s right up to 50s.

“Our pre­mium line is more clas­sic and struc­tured, which tar­gets the busi­ness and of­fice crowd. We also have the en­try-level line that’s more trendy and ca­sual,” ex­plains Kim, dur­ing an in­ter­view.

The Louis Qua­torze cur­rent sea­son’s con­cept is “mod­ern French”. In this, the col­lec­tion rein­ter­prets tra­di­tional French cul­ture, art and sen­si­bil­i­ties from 1950s France.

That said, there are also cool de­signs within the col­lec­tion that meet mod­ern needs. One such ex­am­ple is a “DIY” bag that cus­tomers can cus­tomise with dif­fer­ent straps and or­na­ments.

“They can even change the com­part­ments. Ba­si­cally, the whole pur­pose is to give cus­tomers the ex­pe­ri­ence to build their own prod­ucts. They can do it at home them­selves,” says Kim.

Louis Qua­torze is cur­rently avail­able at over 130 depart­ment and spe­cialty stores across the world. This in­cludes coun­tries like China, South Ko­rea, United Arab Emi­rates and France. While the brand also of­fers sun­glasses, gloves, watches and scarves, the store in Malaysia only car­ries hand­bags and other small leather goods.

“The big mar­kets that we have ex­panded into are the Chi­nese and French ones. But un­like other brands, we are quite cau­tious. Our ap­proach is more to­wards a long-term ex­pan­sion,” Kim points out.

Paul Bar­rate, who was born into a prom­i­nent fam­ily of French leather artisans, orig­i­nally founded the brand in 1980. It was named after the Sun King, Louis XIV of France as a way to high­light French noble cul­ture.

“We pride our­selves to be of French ori­gin, but Asian crafts­man­ship. All our prod­ucts are made in South Ko­rea. The de­signs com­bine French and Korean aes­thetic, so it’s a mix of East and West,” con­cludes Kim.

The con­cept store in Metro­jaya, Mid Val­ley Mega­mall KL is the first in South-East Asia. — FAIHAN GHANI/The Star

A range of stylish bags and small leather goods are also avail­able in Malaysia.

— Pho­tos: Louis Qua­torze

The cur­rent sea­son’s col­lec­tion rein­ter­prets tra­di­tional French cul­ture, art and sen­si­bil­i­ties.

The brand of­fers qual­ity prod­ucts that are trendy.

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