Strike me pink

The Star Malaysia - Star2 - - Trends -

COM­ING to per­fume coun­ters next month, the Bri­tish la­bel’s lat­est edi­tion to its fra­grance fam­ily is a bright, fresh, fem­i­nine scent that opens with glazed pome­gran­ate and vi­brant lemon. Del­i­cate rose petal notes are lifted with crisp ap­ple, while a base of jas­mine and wis­te­ria ac­cord round off the new eau de par­fum.

Cre­ated by renowned per­fumer Fran­cis Kurkd­jian and Burberry CEO Christo­pher Bai­ley, the fra­grance is in­spired by a Lon­don gar­den in the first light of day “as flow­ers blos­som with a spir­ited burst of en­ergy”.

The bot­tle is en­livened with a fem­i­nine and so­phis­ti­cated pink hue, re­flect­ing the con­fi­dent and spir­ited char­ac­ter of the sto­ried brand’s new scent. The My Burberry sig­na­ture de­sign de­tails re­main with a lighter-shade horn-look lid, in­spired by the but­tons of the iconic “pièce de re­sis­tance” trench coat. A hand-tied gabar­dine knot around the neck of the bot­tle hon­ors the weath­er­proof fab­ric in­vented by Thomas Burberry over 100 years ago.

As with My Burberry Eau de Par­fum, Eau de Toi­lette and My Burberry Black, cus­tomers will be able to per­son­alise their 90ml bot­tle of My Burberry Blush with up to three ini­tials through the mono­gram­ming ser­vice avail­able at Burberry.com and in se­lect Burberry stores.

Com­ple­men­tary to the new per­fume, Burberry is also launch­ing the Blush Col­lec­tion make-up range, fea­tur­ing a limited edi­tion pow­der pal­ette in shades of del­i­cate pinks and soft nudes for a rosy glow.

As the face of all My Burberry fra­grances, Bri­tish ac­tress Lily James will front the new per­fume cam­paign, shot by Mario Testino, which will be glob­ally rolled out at the end of the month.

James also re­cently hosted a cock­tail party at the flag­ship store on Rue Faubourg Saint Honore in Paris to cel­e­brate the new­est fra­grance. – AFP Re­laxnews

My Burberry Blush is a bright, fresh and fem­i­nine scent.

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