Break­ing the norm

The Star Malaysia - Star2 - - Post Graduate -

AS in­dus­tries con­tinue to evolve and di­ver­sify oper­a­tions to meet mar­ket trends and de­mands, uni­ver­si­ties are also ex­pected to fol­low suit and up­date their cour­ses.

Many uni­ver­si­ties around the world have in­tro­duced in­dus­try-spe­cific or niche master’s in busi­ness ad­min­is­tra­tion (MBA) de­gree pro­grammes to help pro­fes­sion­als gain a deeper grasp of busi­ness-re­lated con­cepts and bet­ter un­der­stand the the­o­ries ap­plied within re­spec­tive in­dus­tries.

The city of Nashville in the United States has pro­duced and at­tracted the very best per­form­ers in the mu­sic in­dus­try for gen­er­a­tions.

The MBA pro­gramme at Bel­mont Univer­sity al­lows stu­dents to spe­cialise in the en­ter­tain­ment and mu­sic busi­ness, teach­ing strate­gic mar­ket­ing in mu­sic busi­ness, en­ter­tain­ment as­set man­age­ment and tech­nol­ogy in the busi­ness of mu­sic.

Guest lec­tur­ers in­clude top ex­ec­u­tives from es­tab­lished com­pa­nies such as EMI.

In the United King­dom, the Hen­ley MBA for the Mu­sic and Cre­ative In­dus­tries pro­gramme de­vel­oped by Univer­sity of Read­ing is catered to ex­pe­ri­enced man­agers who want to de­velop their in­ter­na­tional man­age­ment com­pe­ten­cies and in­cludes be­spoke work­shops, pre­sen­ta­tions, work­ing with cre­atives as well as cour­ses to un­der­stand in­tel­lec­tual prop­erty and in­no­va­tion in the mu­sic in­dus­try.

The Foot­ball In­dus­tries MBA (FIMBA) of­fered at the Univer­sity of Liver­pool, UK, is de­signed for peo­ple who wish to work with foot­ball clubs, gov­ern­ing bod­ies or re­lated mar­ket­ing, me­dia and spon­sor­ship com­pa­nies.

Pre­vi­ous work-based projects providers in­clude Celtic, Ever­ton, Liver­pool and Manch­ester City foot­ball clubs, The Foot­ball As­so­ci­a­tion and the Union of Euro­pean Foot­ball As­so­ci­a­tions.

The MBA in Avi­a­tion and MBA in Avi­a­tion Man­age­ment at Em­bry-Rid­dle Aero­nau­ti­cal Univer­sity in the US of­fer stu­dents an in­sight into air­line ser­vice qual­ity is­sues, fi­nan­cial per­for­mance met­rics, air­line oper­a­tions, life cy­cle anal­y­sis and other ar­eas.

Re­cruiters of the univer­sity’s grad­u­ates in­clude United Air­lines, Delta Air Lines, Sabre Air­line So­lu­tions and Rolls-Royce.

Sit­u­ated within the wine re­gions of the re­spec­tive coun­tries, Sonoma State Univer­sity in Cal­i­for­nia in the US, Bordeaux’s INSEEC (French ab­bre­vi­a­tion of In­sti­tute of Eco­nomic Stud­ies) in France and the Univer­sity of Bologna in Italy of­fer MBA pro­grammes re­lated to the wine and food in­dus­try.

Fakhrur Bukhary

Nina Marini Idris

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