Breaking the norm
AS industries continue to evolve and diversify operations to meet market trends and demands, universities are also expected to follow suit and update their courses.
Many universities around the world have introduced industry-specific or niche master’s in business administration (MBA) degree programmes to help professionals gain a deeper grasp of business-related concepts and better understand the theories applied within respective industries.
The city of Nashville in the United States has produced and attracted the very best performers in the music industry for generations.
The MBA programme at Belmont University allows students to specialise in the entertainment and music business, teaching strategic marketing in music business, entertainment asset management and technology in the business of music.
Guest lecturers include top executives from established companies such as EMI.
In the United Kingdom, the Henley MBA for the Music and Creative Industries programme developed by University of Reading is catered to experienced managers who want to develop their international management competencies and includes bespoke workshops, presentations, working with creatives as well as courses to understand intellectual property and innovation in the music industry.
The Football Industries MBA (FIMBA) offered at the University of Liverpool, UK, is designed for people who wish to work with football clubs, governing bodies or related marketing, media and sponsorship companies.
Previous work-based projects providers include Celtic, Everton, Liverpool and Manchester City football clubs, The Football Association and the Union of European Football Associations.
The MBA in Aviation and MBA in Aviation Management at Embry-Riddle Aeronautical University in the US offer students an insight into airline service quality issues, financial performance metrics, airline operations, life cycle analysis and other areas.
Recruiters of the university’s graduates include United Airlines, Delta Air Lines, Sabre Airline Solutions and Rolls-Royce.
Situated within the wine regions of the respective countries, Sonoma State University in California in the US, Bordeaux’s INSEEC (French abbreviation of Institute of Economic Studies) in France and the University of Bologna in Italy offer MBA programmes related to the wine and food industry.
Nina Marini Idris