Shak­ing things up

The Star Malaysia - Star2 - - Showbiz - By ANGELIN YEOH en­ter­tain­ment@thes­tar.com.my

FILM­MAKER Afdlin Shauki an­nounced that he and busi­ness part­ner Datuk AC Mizal are go­ing to launch their own TV sta­tion called Syiok TV.

The TV sta­tion is an am­bi­tious RM20mil-per chan­nel ven­ture un­der Afdlin and AC’s new­ly­formed Syiok Me­dia Net­work.

The com­pany will utilise a broad­cast­ing li­cence first ac­quired by ac­tor-singer-host AC.

“It has been a life­long dream to have a plat­form that will al­low us greater free­dom to put out our own con­tent.

“I be­lieve this is a move that will truly rev­o­lu­tionise the lo­cal en­ter­tain­ment in­dus­try,” Afdlin said at press con­fer­ence in Kuala Lumpur.

Afdlin and AC, how­ever, de­clined to re­veal if Syiok TV will be avail­able as a free-to-air chan­nel, an­other form of pay TV or an on­line stream­ing ser­vice.

They both said the plan now is to strengthen con­tent of­fer­ing and an­nounce a view­ing plat­form later this year.

The long-term goal for Syiok TV is to pro­vide a win-win sit­u­a­tion for con­tent cre­ators.

Aflin, who has been in­volved in the en­ter­tain­ment in­dus­try since the 1990s, has pro­vided comedic con­tent for var­i­ous TV sta­tions through­out the years. He came to a con­clu­sion that cur­rent stan­dard prac­tice in the lo­cal in­dus­try is un­fair.

“Con­tent cre­ators are the movers in the in­dus­try. How­ever, they get paid only so much and they don’t own the rights to the con­tent they have come up with.

“The rights be­long to the TV sta­tion. I’m think­ing ahead. I want to do some­thing where the rights of con­tent cre­ators are pro­tected.

“In­tel­lec­tual prop­erty rights should not be­long to the TV sta­tion. Change has to start from us at Syiok TV. Hope­fully other sta­tions will fol­low our lead.”

Syiok TV will kick off with the launch of one chan­nel for now.

“View­ers can ex­pect con­tent that they have never seen be­fore on lo­cal TV. We’re look­ing at both English and Malay-lan­guage con­tent. We have lo­cally-pro­duced an­i­mated con­tent geared for older view­ers and lo­cal English sit­coms.

“We’ll also have films. Our sta­tion will be­come its own cin­ema. AC has some­thing fresh planned for the news seg­ment,” Afdlin of­fered. He also said that ad­di­tional chan­nels will de­pend on the prof­itibal­ity of the first chan­nel.

He is op­ti­mistic that Syiok TV’s con­tent of­fer­ing will be able to pull in ad­ver­tis­ers.

“Our plans are very ex­cit­ing. All this while, busi­ness-minded peo­ple have been run­ning the in­dus­try.

“This is dif­fer­ent. We’re go­ing to see what hap­pens when those who are very much in­volved and pas­sion­ate about the in­dus­try take over.”

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