Into the Grooves

The Star Malaysia - Star2 - - Showbiz - By SETO KIT YAN en­ter­tain­ment@thes­

K-POP icon G-Dragon (pic) is the lat­est mu­sic­maker to join the list of stars added to U Mo­bile’s Un­lim­ited Grooves Cam­paign.

Dur­ing the re­cent re­launch of U Mo­bile’s flag­ship store at Ber­jaya Time Square, it was re­vealed that the telco will be the of­fi­cial spon­sor for the Malaysian leg of G-Dragon Act III: M.O.T.T.E (Mo­ment Of Truth The End) con­cert tour, which is set for Sept 17 at Sta­dium Merdeka, Kuala Lumpur.

The South Korean singer, who is also the leader of K-pop boy­band Big Bang, is the lat­est top act to be spon­sored by U Mo­bile fol­low­ing Ed Sheeran’s ÷ (Di­vide) Malaysia Tour, which will be tak­ing place at Ax­i­ata Arena, Bukit Jalil on Nov 14.

“U Mo­bile has al­ways made mu­sic key to our of­fer­ings as it is some­thing that many of our cus­tomers are pas­sion­ate about,” said U Mo­bile’s chief mar­ket­ing of­fi­cer Jas­mine Lee.

“We have been ag­gres­sively com­ing up with ideas so that cus­tomers have the op­por­tu­nity to en­hance their mu­sic ex­pe­ri­ence.”

The telco is now mak­ing head­way into the en­ter­tain­ment business by bring­ing in the hottest names via its Un­lim­ited Grooves cam­paign, which kicked off in May with Ur­ban­scapes, Malaysia’s long­est-run­ning cre­ative arts fes­ti­val.

Up­com­ing shows in­clude Good Vibes Fes­ti­val (fea­tur­ing artistes like Ko­da­line, Dua Lipa, Lany and Na­jwa) to be held at The Ranch, Go­htong Jaya, Gent­ing High­lands on Aug 12 and 13, and the Up­front con­cert se­ries (fea­tur­ing in­ter­na­tional acts like Toki­mon­sta and Lucy Rose) to be held at The Bee, Pub­lika in Kuala Lumpur.

Lee also shared that U Mo­bile will be giv­ing away tick­ets to G-Dragon’s con­cert as well as the al­ready sold-out Sheeran’s con­cert to their users.

It will be done via two In­sta­gram con­tests: Un­lim­ited Pas­sion for G-Dragon (from Aug 18-Sept 8) and Un­lim­ited Pas­sion for Ed Sheeran (from Sept 25-Oct 27).

Fol­low U Mo­bile on In­sta­gram (@MyUMo­bile) for fur­ther de­tails.

Photo: AFP

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