Win­ning Kan­cil Awards nine years in a row

The Star Malaysia - Star2 - - Education Guide -

THE One Academy stu­dents have won the Kan­cil Awards Stu­dent Cat­e­gory for nine con­sec­u­tive years.

The re­vamped com­pe­ti­tion may be more dif­fi­cult and have a shorter dead­line but th­ese mi­nor set­backs did not stop the stu­dents from clinch­ing the Bronze and Merit Award.

The One Academy is, in fact, the only col­lege that has made it to the fi­nals of The Kan­cil Awards this year.

For the Kan­cil Awards, all stu­dents were given a brief to come up with a con­cept to pro­mote Asia through AirAsia in 24 days.

Chiew Yen Ming (Lu­cas), Daniel Ng Tien Poh, Sheila Jes­sica, Wong Wuii Ts­ing and Wong Ze Bin re­sponded to the chal­lenge with a unique con­cept that was hard to look away from.

With the present chal­leng­ing eco­nomic cli­mate, Chiew and his team­mates cre­ated a rel­e­vant advertising cam­paign that could be the heart’s cry of avid trav­ellers – “Why go ex­treme to save money on travel?”

Push­ing the bound­aries of the norm, the team chal­lenged the no­tion that is de­rived from this ques­tion – the lim­its peo­ple would go to save on trav­el­ling ex­pen­di­ture.

The idea mush­roomed to a main con­cept – ex­trem­ism, as demon­strated through var­i­ous con­cept boards and a YouTube vi­ral video of a man who packed his girl­friend in a com­pact suit­case and tried to smug­gle her through the air­port but fi­nally got caught.

The lug­gage was metic­u­lously mod­i­fied to al­low viewers a glimpse of what is in­side the lug­gage.

The unique­ness of the main sto­ry­line along with its other ac­com­pa­ny­ing mini sto­ries caught the at­ten­tion of judges Prem Kumar Va­sude­van, Cre­ative Direc­tor of AirAsia; Lee Tak Shune, Cre­ative Direc­tor from BBDO Malaysia; Barry Vic­tor, Cre­ative Group Head from Leo Bur­nett Malaysia; Heng Thang Wei, Group Head (art), Grey Group Malaysia; and Jack Tan, Se­nior Cre­ative Direc­tor at Fore­front In­ter­na­tional SB.

“We be­lieve that in or­der to win, we must be dar­ing and do things that the oth­ers don’t dare to do,” said Chiew.

“While hav­ing ideas and con­cepts are fun­da­men­tals in pro­duc­ing an in­ter­est­ing cam­paign, if you don’t take that leap of faith, noth­ing will hap­pen.”

Chiew thanked their ded­i­cated lec­tur­ers Kins Lee and Henry Lee for their guid­ance on be­half of his group mem­bers.

Merit Award win­ner Lee Xin Yi and her team­mates Khor Eng Giap, Adrian Wei Kit, Tee Jin Ting and Loh Zi Jian were the other team who made The One Academy proud.

Their cam­paign re­volves around leap­ing bun­nies as their con­cept fo­cused on travel-hop­ping around Asia.

“We are proud that de­spite all the chal­lenges that our stu­dents faced as the turf of the Kan­cil Awards changed, mak­ing it more dif­fi­cult for us to win, our stu­dents still came up top this year,” said The One Academy founder and prin­ci­pal Tat­sun Hoi.

“It is through the most try­ing times that the qual­ity of our ed­u­ca­tion meth­ods pre­vail and we are proud to say that the re­sults that we have reaped so far have been con­sis­tent with our be­lief and our teach­ing sys­tem.”

The One Academy is one of the lead­ing cre­ative in­sti­tu­tions in the coun­try and con­tin­ues to nur­ture stu­dents through its “Mas­ters Train Mas­ters” coach­ing phi­los­o­phy.

This has been prac­tised for the past 25 years, by pro­vid­ing di­ploma and de­gree cour­ses namely Advertising and Graphic De­sign, In­te­rior Ar­chi­tec­ture and De­sign, Dig­i­tal An­i­ma­tion with Game De­vel­op­ment, Mul­ti­me­dia De­sign with Dig­i­tal Me­dia and In­ter­ac­tive De­sign, Il­lus­tra­tion, Movie and Game Art, Vis­ual Ef­fects in Film and Game, Fine Arts and ESMOD Fash­ion De­sign and Pat­tern Mak­ing.

■ For fur­ther en­quiries, con­tact The One Academy at 03-5637 5510, e-mail to en­ or visit

The One Academy stu­dents and lec­tur­ers at Kan­cil Awards 2017 show­ing the theme: Evolve or die.

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