A new OLED TV

FIRST unveiled at the Consumer Electronics Show 2017 in Las Vegas, LG’s new Signature OLED W7 TV has finally made its way to our shores.

The TV features the unique Picture-onWall design and an ultra thin 3.8mm frame that allows users to mount the 65in TV with a minimum gap against the wall. It comes with a Wallpaper function that displays preloaded paintings and photos on the TV when not in use, making it almost indistinguishable from a piece of art.

The TV is also equipped with Dolby Vision and Dolby Atmos technologies, bringing cinema-quality visual and audio experience into the living room.

Dolby Vision enhances the HDR-viewing experience with a higher level of brightness, higher contrast and a wider range of colours, while Dolby Atmos brings a rich, detailed surround sound experience for viewers.

LG Electronics Malaysia general sales manager Patrick Seow said that the combination of the thin framed Picture-onWall design and cinema technologies makes the OLED W7 a suitable companion for entertainment in the living room.

However, the main differentiating factor of the 4K (3,840 x 2,160 pixels) TV is the OLED panel itself.

Unlike conventional TV panels, OLED (Organic Light-Emitting Diode) is known for its wide colour gamut, meaning a wider colour range, higher contrast ratio and deeper blacks.

According to LG, the deeper blacks come from the ability of the self-lighting pixels of the OLED to switch on and off easily, resulting in a pitch black background that enhances the images on screen.

The Signature OLED W7 will be available from today at Harvey Norman outlets nationwide at a recommended retail price of RM44,999. (l-r) LG Electronics Malaysia Home Appliances and Air Solutions senior manager Koo Bon Jae, Home Entertainment product manager Cho Changhee, managing director David Oh, Seow, and marketing general manager Kong Mun Keen at the launch of the new Signature W7 OLED TV. — LG