The Star Malaysia - Star2 - - Technology - By LEE KAH LENG bytz@thes­tar.com.my

FIRST un­veiled at the Con­sumer Elec­tron­ics Show 2017 in Las Ve­gas, LG’s new Sig­na­ture OLED W7 TV has fi­nally made its way to our shores.

The TV fea­tures the unique Pic­ture-onWall de­sign and an ul­tra thin 3.8mm frame that al­lows users to mount the 65in TV with a min­i­mum gap against the wall. It comes with a Wall­pa­per func­tion that dis­plays pre­loaded paint­ings and pho­tos on the TV when not in use, mak­ing it al­most in­dis­tin­guish­able from a piece of art.

The TV is also equipped with Dolby Vi­sion and Dolby At­mos tech­nolo­gies, bring­ing cin­ema-qual­ity vis­ual and au­dio ex­pe­ri­ence into the liv­ing room.

Dolby Vi­sion en­hances the HDR-view­ing ex­pe­ri­ence with a higher level of bright­ness, higher con­trast and a wider range of colours, while Dolby At­mos brings a rich, de­tailed sur­round sound ex­pe­ri­ence for view­ers.

LG Elec­tron­ics Malaysia gen­eral sales man­ager Pa­trick Seow said that the com­bi­na­tion of the thin framed Pic­ture-onWall de­sign and cin­ema tech­nolo­gies makes the OLED W7 a suit­able com­pan­ion for en­ter­tain­ment in the liv­ing room.

How­ever, the main dif­fer­en­ti­at­ing fac­tor of the 4K (3,840 x 2,160 pix­els) TV is the OLED panel it­self.

Un­like con­ven­tional TV pan­els, OLED (Or­ganic Light-Emit­ting Diode) is known for its wide colour gamut, mean­ing a wider colour range, higher con­trast ra­tio and deeper blacks.

Ac­cord­ing to LG, the deeper blacks come from the abil­ity of the self-light­ing pix­els of the OLED to switch on and off eas­ily, re­sult­ing in a pitch black back­ground that en­hances the images on screen.

The Sig­na­ture OLED W7 will be avail­able from to­day at Har­vey Nor­man out­lets na­tion­wide at a rec­om­mended re­tail price of RM44,999. (l-r) LG Elec­tron­ics Malaysia Home Ap­pli­ances and Air So­lu­tions se­nior man­ager Koo Bon Jae, Home En­ter­tain­ment prod­uct man­ager Cho Changhee, man­ag­ing di­rec­tor David Oh, Seow, and mar­ket­ing gen­eral man­ager Kong Mun Keen at the launch of the new Sig­na­ture W7 OLED TV. — LG

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