Top-notch de­sign pro­grammes

The Star Malaysia - Star2 - - Higher Education - ■ For those in­ter­ested to find out more about the cour­ses avail­able at The One Academy, call 03-5637 5510, e-mail en­quiry@ toa.edu.my or visit www.toa.edu.my.

AS tech­nol­ogy gets more so­phis­ti­cated, this brings forth a ro­bust, fast-paced and ever-chang­ing dig­i­tal era which sees the world be­ing hooked to their mo­bile plat­forms.

The de­mand for dig­i­tal con­tent and dig­i­tal ex­pe­ri­ence has grown tremen­dously to pro­vide for a tar­get au­di­ence with an in­creas­ingly short at­ten­tion span and a busy life­style.

Recog­nis­ing this, The One Academy, one of the world’s best art and de­sign col­leges, of­fers ad­vanced, in­dus­try-driven dig­i­tal me­dia de­sign cour­ses at both de­gree and di­ploma lev­els.

At a more prac­ti­cal level, stu­dents are of­fered the Di­ploma in Mul­ti­me­dia with Dig­i­tal Me­dia and In­ter­ac­tive De­sign where they im­merse into the me­dia revo­lu­tion through com­pre­hen­sion of cur­ricu­lum with em­pha­sis of devel­op­ment of com­puter graph­ics and soft­ware tech­nol­ogy, in­clud­ing the cre­ative process.

In aid­ing the un­der­stand­ing of na­ture and ba­sics, stu­dents’ skills will be put to prac­tice through real in­dus­try projects. They will de­velop ex­ten­sive knowl­edge in com­puter tech­nol­ogy, aes­thetic sense and cre­ative abil­ity while keep­ing in mind the end­less pos­si­bil­i­ties in the dig­i­tal mul­ti­me­dia field.

On the other hand, stu­dents who meet ba­sic min­i­mum re­quire­ments and want a more ad­vanced or spe­cialised chal­lenge could opt for BA (Hons) Dig­i­tal Me­dia De­sign, a de­gree level pro­gramme of­fered by The One Academy in part­ner­ship with the top­notch Univer­sity of Hert­ford­shire from the UK, which has of­fered 150 years of ex­cel­lent qual­ity UK ed­u­ca­tion and re­cently ranked one of The Best Cre­ative Schools in The World in 2017 by The Rook­ies.

Stu­dents tak­ing up this ad­vanced UK de­gree need not do so over­seas as it can be done right here in Malaysia, sav­ing other costs such as trans­porta­tion, food, ac­com­mo­da­tion and other liv­ing ex­penses usu­ally in­curred while study­ing abroad.

In the de­gree course, stu­dents get to learn more in-depth skills, tools and pro­cesses needed to cre­ate dig­i­tal im­ages, video, an­i­ma­tion and sound while study­ing the mak­ing of in­ter­ac­tive me­dia through sub­jects such as Con­tent Man­age­ment for Net­work and Mo­bile Me­dia and 2D An­i­ma­tion and Video Prac­tices.

At the end of the day, th­ese cour­ses place stu­dents at the heart of the ex­pe­ri­ence and fo­cus on de­sign and con­tent cre­ation in ar­eas such as mo­bile apps, games, web­sites, in­ter­ac­tive in­stal­la­tions, next gen­er­a­tion ad­ver­tis­ing and so­cial me­dia.

There­fore, stu­dents are ex­posed to the lat­est de­sign prac­tice and forth­com­ing me­dia tech­nol­ogy and in­no­va­tion to stay rel­e­vant to the in­dus­try.

Es­tab­lished 25 years ago, The One Academy is com­mit­ted to its “Masters Train Masters” coach­ing phi­los­o­phy since its es­tab­lish­ment whereby in­dus­try ex­perts from all over the world are brought in to teach stu­dents their craft and ex­pe­ri­ence as prac­tised in the real in­dus­try.

In th­ese cour­ses, the cre­ative in­sti­tu­tion ap­points ex­perts from mul­ti­me­dia and in­ter­ac­tive me­dia de­sign in­dus­try from time to time and holds mas­ter classes so stu­dents have the op­por­tu­nity to ab­sorb in­valu­able knowl­edge use­ful for their ca­reer ad­vance­ment in fu­ture.

The One Academy has also en­gaged Asia’s most rep­utable Dig­i­tal Me­dia and In­ter­ac­tive me­dia de­signer, Cheang Lin Yew, as its Dig­i­tal Me­dia and In­ter­ac­tive Me­dia De­sign Course Direc­tor. Cheang also co-found Hyper­the­sis Vis­ual Lab, a New Zealand based multi-dis­ci­pline de­sign stu­dio and Su­per Na­ture De­sign, a Shang­hai-based multi-dis­ci­pline de­sign com­pany spe­cial­is­ing in in­ter­ac­tive de­sign, vis­ual com­mu­ni­ca­tion and me­dia tech­nol­ogy.

Upon grad­u­a­tion from the di­ploma course, grad­u­ates will have vast ca­reer op­tions lo­cally and in­ter­na­tion­ally

Mean­while, upon com­ple­tion of their de­gree course, grad­u­ates can ad­vance to the next stage of life as Dig­i­tal/ In­ter­ac­tive De­signer, Mul­ti­me­dia De­signer, Game De­signer, Dig­i­tal/ In­ter­ac­tive Cre­ative Direc­tor, User In­ter­face De­signer/ UI De­signer, In­for­ma­tion Ar­chi­tect, Dig­i­tal/ In­ter­ac­tive Art Direc­tor and more.

All th­ese ca­reer op­por­tu­ni­ties will be avail­able for fresh grad­u­ates who will be needed to con­trib­ute to the global en­ter­tain­ment and me­dia in­dus­try with a pro­jected value of US$2.14 tril­lion (RM9.17 tril­lion) in 2020.

As one of the lead­ing cre­ative in­sti­tu­tions in the coun­try, The One Academy con­tin­ues to nur­ture its stu­dents pas­sion­ately by pro­vid­ing di­ploma and de­gree cour­ses, namely Mul­ti­me­dia De­sign with Dig­i­tal Me­dia and In­ter­ac­tive De­sign, In­te­rior Ar­chi­tec­ture and De­sign, Ad­ver­tis­ing and Graphic De­sign, Dig­i­tal An­i­ma­tion with Game Devel­op­ment, Vis­ual Ef­fects with Film and Game, Il­lus­tra­tion, Movie and Game Art, Fine Arts and ESMOD Fash­ion De­sign and Pat­tern Mak­ing.

Vis­i­tors and stu­dents con­trol­ling a ro­bot with their mo­bile phones as they seek to un­der­stand the func­tions of an Ar­duino board at The One Academy.

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