The Star Malaysia - Star2

Top-notch design programmes

- ■ For those interested to find out more about the courses available at The One Academy, call 03-5637 5510, e-mail enquiry@ toa.edu.my or visit www.toa.edu.my.

AS technology gets more sophistica­ted, this brings forth a robust, fast-paced and ever-changing digital era which sees the world being hooked to their mobile platforms.

The demand for digital content and digital experience has grown tremendous­ly to provide for a target audience with an increasing­ly short attention span and a busy lifestyle.

Recognisin­g this, The One Academy, one of the world’s best art and design colleges, offers advanced, industry-driven digital media design courses at both degree and diploma levels.

At a more practical level, students are offered the Diploma in Multimedia with Digital Media and Interactiv­e Design where they immerse into the media revolution through comprehens­ion of curriculum with emphasis of developmen­t of computer graphics and software technology, including the creative process.

In aiding the understand­ing of nature and basics, students’ skills will be put to practice through real industry projects. They will develop extensive knowledge in computer technology, aesthetic sense and creative ability while keeping in mind the endless possibilit­ies in the digital multimedia field.

On the other hand, students who meet basic minimum requiremen­ts and want a more advanced or specialise­d challenge could opt for BA (Hons) Digital Media Design, a degree level programme offered by The One Academy in partnershi­p with the topnotch University of Hertfordsh­ire from the UK, which has offered 150 years of excellent quality UK education and recently ranked one of The Best Creative Schools in The World in 2017 by The Rookies.

Students taking up this advanced UK degree need not do so overseas as it can be done right here in Malaysia, saving other costs such as transporta­tion, food, accommodat­ion and other living expenses usually incurred while studying abroad.

In the degree course, students get to learn more in-depth skills, tools and processes needed to create digital images, video, animation and sound while studying the making of interactiv­e media through subjects such as Content Management for Network and Mobile Media and 2D Animation and Video Practices.

At the end of the day, these courses place students at the heart of the experience and focus on design and content creation in areas such as mobile apps, games, websites, interactiv­e installati­ons, next generation advertisin­g and social media.

Therefore, students are exposed to the latest design practice and forthcomin­g media technology and innovation to stay relevant to the industry.

Establishe­d 25 years ago, The One Academy is committed to its “Masters Train Masters” coaching philosophy since its establishm­ent whereby industry experts from all over the world are brought in to teach students their craft and experience as practised in the real industry.

In these courses, the creative institutio­n appoints experts from multimedia and interactiv­e media design industry from time to time and holds master classes so students have the opportunit­y to absorb invaluable knowledge useful for their career advancemen­t in future.

The One Academy has also engaged Asia’s most reputable Digital Media and Interactiv­e media designer, Cheang Lin Yew, as its Digital Media and Interactiv­e Media Design Course Director. Cheang also co-found Hyperthesi­s Visual Lab, a New Zealand based multi-discipline design studio and Super Nature Design, a Shanghai-based multi-discipline design company specialisi­ng in interactiv­e design, visual communicat­ion and media technology.

Upon graduation from the diploma course, graduates will have vast career options locally and internatio­nally

Meanwhile, upon completion of their degree course, graduates can advance to the next stage of life as Digital/ Interactiv­e Designer, Multimedia Designer, Game Designer, Digital/ Interactiv­e Creative Director, User Interface Designer/ UI Designer, Informatio­n Architect, Digital/ Interactiv­e Art Director and more.

All these career opportunit­ies will be available for fresh graduates who will be needed to contribute to the global entertainm­ent and media industry with a projected value of US$2.14 trillion (RM9.17 trillion) in 2020.

As one of the leading creative institutio­ns in the country, The One Academy continues to nurture its students passionate­ly by providing diploma and degree courses, namely Multimedia Design with Digital Media and Interactiv­e Design, Interior Architectu­re and Design, Advertisin­g and Graphic Design, Digital Animation with Game Developmen­t, Visual Effects with Film and Game, Illustrati­on, Movie and Game Art, Fine Arts and ESMOD Fashion Design and Pattern Making.

 ??  ?? Visitors and students controllin­g a robot with their mobile phones as they seek to understand the functions of an Arduino board at The One Academy.
Visitors and students controllin­g a robot with their mobile phones as they seek to understand the functions of an Arduino board at The One Academy.

Newspapers in English

Newspapers from Malaysia