The Star Malaysia - Star2

Testament of excellence

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KDU was recently awarded The BrandLaure­ate Most Sustainabl­e Brand Award 2016-2017.

The university college won the Brand Excellence in the Education – Private University College category.

The award was a testament to the institutio­n’s steadfast dedication to its brand and academic excellence.

Held on May 22 at the Majestic Hotel Kuala Lumpur, the award was presented to the chief executive officer of Paramount Education, Datin Teh Geok Lian, by the Asia Pacific Brands Foundation of the BrandLaure­ate chairman, Tan Sri Rainer Althoff.

It was witnessed by the Asia Pacific Brands Foundation of the BrandLaure­ate patron Tun Abdullah Ahmad Badawi and the President of the Asia Pacific Brands Foundation of the BrandLaure­ate, Dr K.K. Johan.

Also on hand to celebratin­g the joyous moment were KDU’s vice-chancellor Prof Dr Hiew Pang Leang, deputy vice-chancellor of academics Assoc Prof Dr Hon Wei Min, deputy vice-chancellor of administra­tion Shanker Sathivellu and CEO Sheikh Fahmy Sheikh Mohamed.

Commenting on the win, Prof Dr Hiew said, “KDU winning the BrandLaure­ate Most Sustainabl­e Brand Award 2016-2017 is a testament to our focus on various aspects not just in terms of knowledge mastery, but also in terms of holistic education for nurturing our children to become future leaders and future entreprene­urs who will spearhead success in the

KDU winning the BrandLaure­ate Most Sustainabl­e Brand Award 2016-2017 is a testament to our focus on various aspects not just in terms of knowledge mastery, but also in terms of holistic education for nurturing our children to become future leaders and future entreprene­urs.

world that we live in.”

The BrandLaure­ate is awarded by the Asia Pacific Brands Foundation (APBF) from a selection of nominees with criteria such as Brand Strategy, Brand Culture, Integrated Brand Communicat­ion, Brand Performanc­e and Brand Equity.

■ To find out how you can hit the ground running with KDU University College, log on to www.kdu.edu.my or call 03-5565 0538 (KDU University College, Utropolis, Glenmarie) or 03-7953 6688 (KDU College, Damansara Jaya).

 ??  ?? Teh (fifth from left) and other KDU representa­tives celebratin­g the BrandLaure­ate Most Sustainabl­e Brand Award for KDU University College.
Teh (fifth from left) and other KDU representa­tives celebratin­g the BrandLaure­ate Most Sustainabl­e Brand Award for KDU University College.

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