PRO­VID­ING AF­FORD­ABLE HOMES TO MALAYSIANS

The Star Malaysia - Star2 - - Malaysia Day -

PROP­ERTY de­vel­oper Aset Kaya­mas Sdn Bhd sets a new bench­mark with its lat­est hous­ing project Res­i­densi Desa Sa­tu­mas (Sa­tu­mas).

Strate­gi­cally lo­cated next to Ban­dar Malaysia in Kuala Lumpur, the seven-block apart­ment will pro­vide 3,002 units with a built-up area of 850sq ft and ac­cess to var­i­ous condominium-like fa­cil­i­ties.

With its prime lo­ca­tion, ex­cel­lent fa­cil­i­ties and rea­son­able price (RM230,000), there is no other quite like it.

“I don’t think you can find any other homes that come with a swim­ming pool, gym, nurs­ery, su­per­mar­ket, mul­ti­pur­pose hall and even 24-hour se­cu­rity sur­veil­lance any­where near KL for be­low RM300,000 – it is quite im­pos­si­ble,” said Aset Kaya­mas ex­ec­u­tive di­rec­tor Michael Chai.

Sa­tu­mas is part of the Fed­eral Ter­ri­to­ries Hous­ing Scheme (Ru­mawip), a strate­gic part­ner­ship be­tween Kuala Lumpur City Hall (DBKL) and pri­vate de­vel­op­ers to build a tar­geted 80,000 af­ford­able homes for mid­dle-in­come earn­ers in the city by 2020.

The project is un­der­way and is ex­pected to be com­pleted within 36 months.

Ac­cord­ing to group gen­eral man­ager Datuk Lee Chan Kuen, Aset Kaya­mas first made its mark by de­vel­op­ing af­ford­able homes to as­sist the gov­ern­ment in ad­dress­ing the widen­ing dis­crep­ancy be­tween sky­rock­et­ing prop­erty prices and the bur­geon­ing pool of peo­ple who are strug­gling to af­ford a home with their cur­rent salary, es­pe­cially for first-time house­buy­ers.

He shared that the hap­pi­ness ex­pressed by those who man­aged to se­cure a house close to town through this scheme is one of the driv­ing force that spurs Aset Kaya­mas to con­tinue its en­deav­our in pro­vid­ing more af­ford­able homes.

Project gen­eral man­ager Ben Ching said it was no easy feat to quickly meet the short­age of af­ford­able homes by de­liv­er­ing projects on time while keep­ing prices rea­son­able.

“From the draw­ing board and right down to its ex­e­cu­tion, what­ever we have planned for th­ese projects have to be very cost­ef­fi­cient.

“We ac­tu­ally stream­lined ev­ery­thing through the man­age­ment com­mit­tee so that the out­come re­mains very com­pet­i­tive in terms of pric­ing,” Ching ex­plained.

“But hav­ing said so, we do not com­pro­mise on qual­ity,” he stressed.

This falls in line with the com­pany’s mis­sion to pro­vide the best stan­dard of liv­ing and life­style for so­ci­ety.

Aset Kaya­mas was es­tab­lished by Tan Sri Chai Kin Kong in 2011 with a pri­mary fo­cus of pro­vid­ing com­fort­able homes that are founded on qual­ity and af­ford­abil­ity.

With Sa­tu­mas, the de­vel­oper would have built a to­tal of 14,000 out of 80,000 tar­geted Ru­mawip units in Kuala Lumpur, un­der­lin­ing the com­pany’s sup­port in help­ing the gov­ern­ment at­tain 85% of its tar­get by 2020.

To date, Aset Kaya­mas has 21 projects in to­tal, which in­cludes af­ford­able homes and free mar­ket de­vel­op­ments.

There are two more Ru­mawip projects in the pipe­line, which are ex­pected to be launched end of this year.

In cel­e­brat­ing the Na­tional Day and Malaysia Day, Chai hopes that Malaysians will re­gard Sa­tu­mas as more than merely an­other af­ford­able hous­ing de­vel­op­ment but in­stead, home to a multi-eth­nic com­mu­nity.

The name Sa­tu­mas was specif­i­cally cho­sen to mean ‘one’ and thus, he hoped that the res­i­dents of its 3,002 units will fos­ter a sense of unity within the com­mu­nity.

Aset Kaya­mas also took part in Star Me­dia Group’s Raise the Flag cam­paign as the main spon­sor and or­gan­ised a colour­ing con­test in three lo­cal pri­mary schools to help in­stil pa­tri­o­tism in the younger gen­er­a­tion.

Project as­sis­tant gen­eral man­ager Khoo Chong Kien said ef­forts were also taken to strengthen na­tional pride within the com­pany it­self.

In­ter-depart­ment com­pe­ti­tions were held in con­junc­tion with the na­tional cel­e­bra­tions while em­ploy­ees were spot­ted wear­ing a pin in the shape of a Malaysian flag on their at­tire through­out the two-month cam­paign.

Cus­tomised Malaysia flags were proudly dis­played at all the projects sites.

The fu­ture di­rec­tion of Aset Kaya­mas is now set to­wards de­vel­op­ing Desa Val­ley in Kuala Lumpur to cre­ate a high value for fu­ture res­i­dences.

“We are try­ing to gen­er­ate the en­tire master plan for Desa Val­ley be­cause that piece of land is iconic and strate­gic. So it is im­por­tant to us that we put it as the main fo­cus now and per­haps, for the near fu­ture as well,” Chai said.

Lee af­firms that Aset Kaya­mas will re­main com­mit­ted to build­ing af­ford­able houses to help fel­low Malaysians own homes.

“With the sup­port from the gov­ern­ment, our plan is to con­tinue of­fer­ing bet­ter af­ford­able homes, in terms of qual­ity and pric­ing, in ev­ery lo­ca­tion within the Klang Val­ley – if pos­si­ble,” said Lee.

In mak­ing head­way with the Ru­mawip scheme, Aset Kaya­mas con­tin­ues to up­hold the founder’s be­lief that ev­ery­one should be able to own a home that re­flects the de­sired life­style and stan­dard of liv­ing.

For more in­for­ma­tion, visit www.asetkaya­mas.com.

Res­i­densi Desa Sa­tu­mas is part of a strate­gic part­ner­ship be­tween Kuala Lumpur City Hall and pri­vate de­vel­op­ers to build 80,000 af­ford­able homes by 2020.

Res­i­densi Desa Sa­tu­mas is un­der con­struc­tion and is ex­pected to be com­pleted within 36 months.

(from left) Aset Kaya­mas ex­ec­u­tive di­rec­tor Michael Chai, project gen­eral man­ager Ben Ching, project as­sis­tant gen­eral man­ager Khoo Chong Kien and group gen­eral man­ager Datuk Lee Chan Kuen.

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