PROVIDING AFFORDABLE HOMES TO MALAYSIANS
PROPERTY developer Aset Kayamas Sdn Bhd sets a new benchmark with its latest housing project Residensi Desa Satumas (Satumas).
Strategically located next to Bandar Malaysia in Kuala Lumpur, the seven-block apartment will provide 3,002 units with a built-up area of 850sq ft and access to various condominium-like facilities.
With its prime location, excellent facilities and reasonable price (RM230,000), there is no other quite like it.
“I don’t think you can find any other homes that come with a swimming pool, gym, nursery, supermarket, multipurpose hall and even 24-hour security surveillance anywhere near KL for below RM300,000 – it is quite impossible,” said Aset Kayamas executive director Michael Chai.
Satumas is part of the Federal Territories Housing Scheme (Rumawip), a strategic partnership between Kuala Lumpur City Hall (DBKL) and private developers to build a targeted 80,000 affordable homes for middle-income earners in the city by 2020.
The project is underway and is expected to be completed within 36 months.
According to group general manager Datuk Lee Chan Kuen, Aset Kayamas first made its mark by developing affordable homes to assist the government in addressing the widening discrepancy between skyrocketing property prices and the burgeoning pool of people who are struggling to afford a home with their current salary, especially for first-time housebuyers.
He shared that the happiness expressed by those who managed to secure a house close to town through this scheme is one of the driving force that spurs Aset Kayamas to continue its endeavour in providing more affordable homes.
Project general manager Ben Ching said it was no easy feat to quickly meet the shortage of affordable homes by delivering projects on time while keeping prices reasonable.
“From the drawing board and right down to its execution, whatever we have planned for these projects have to be very costefficient.
“We actually streamlined everything through the management committee so that the outcome remains very competitive in terms of pricing,” Ching explained.
“But having said so, we do not compromise on quality,” he stressed.
This falls in line with the company’s mission to provide the best standard of living and lifestyle for society.
Aset Kayamas was established by Tan Sri Chai Kin Kong in 2011 with a primary focus of providing comfortable homes that are founded on quality and affordability.
With Satumas, the developer would have built a total of 14,000 out of 80,000 targeted Rumawip units in Kuala Lumpur, underlining the company’s support in helping the government attain 85% of its target by 2020.
To date, Aset Kayamas has 21 projects in total, which includes affordable homes and free market developments.
There are two more Rumawip projects in the pipeline, which are expected to be launched end of this year.
In celebrating the National Day and Malaysia Day, Chai hopes that Malaysians will regard Satumas as more than merely another affordable housing development but instead, home to a multi-ethnic community.
The name Satumas was specifically chosen to mean ‘one’ and thus, he hoped that the residents of its 3,002 units will foster a sense of unity within the community.
Aset Kayamas also took part in Star Media Group’s Raise the Flag campaign as the main sponsor and organised a colouring contest in three local primary schools to help instil patriotism in the younger generation.
Project assistant general manager Khoo Chong Kien said efforts were also taken to strengthen national pride within the company itself.
Inter-department competitions were held in conjunction with the national celebrations while employees were spotted wearing a pin in the shape of a Malaysian flag on their attire throughout the two-month campaign.
Customised Malaysia flags were proudly displayed at all the projects sites.
The future direction of Aset Kayamas is now set towards developing Desa Valley in Kuala Lumpur to create a high value for future residences.
“We are trying to generate the entire master plan for Desa Valley because that piece of land is iconic and strategic. So it is important to us that we put it as the main focus now and perhaps, for the near future as well,” Chai said.
Lee affirms that Aset Kayamas will remain committed to building affordable houses to help fellow Malaysians own homes.
“With the support from the government, our plan is to continue offering better affordable homes, in terms of quality and pricing, in every location within the Klang Valley – if possible,” said Lee.
In making headway with the Rumawip scheme, Aset Kayamas continues to uphold the founder’s belief that everyone should be able to own a home that reflects the desired lifestyle and standard of living.
For more information, visit www.asetkayamas.com.
Residensi Desa Satumas is part of a strategic partnership between Kuala Lumpur City Hall and private developers to build 80,000 affordable homes by 2020.
Residensi Desa Satumas is under construction and is expected to be completed within 36 months.
(from left) Aset Kayamas executive director Michael Chai, project general manager Ben Ching, project assistant general manager Khoo Chong Kien and group general manager Datuk Lee Chan Kuen.