Making it easy to create scrumptious pastries
THE need for wow factors in food experiences drive the food industry to think out of the box, without compromising the food quality and time.
While speed is vital, food companies often compete to be the first in launching a new product.
Green House Ingredient with its 15 years of experience in making emulco brings not only convenience but also consistency into pastries whether they are made at home, in pastry houses or as industrial mass productions.
Potential in emulco
Managing director of Green House Ingredient Sdn Bhd Michael Yap saw potential in emulco, a food ingredient that comprises emulsifiers, flavouring and colouring in the food industry.
With a simple addition of emulcos to the batter, dough, creams and fillings, wonders of pastries can be created.
Facing the ever-changing trends in flavours, Green House’s R&D and innovation team identifies emerging food trends and predict upcoming demands from the market.
The R&D team matches and develops new flavours followed by applications, which make it easier for vendors or clients to use and promote the products.
Yap believes in providing a platform for the younger generations to take charge of big decisions.
It is not surprising that many Green House employees are in their 20s.
“They are the key persons with access to the current food trends. Having them in the company is like having a 24-7 idea generator,” Yap said. To date, Green House Ingredient has over 250 basic and fusion flavours, and the numbers are still growing.
Green House’s industrial emulcos employ a tall curvy bottle, capped with a pump and designed to fit ergonomics in the production of pastries and baked goods.
More hygienic
Each full pump is equivalent to 25g of emulcos – it is more hygienic than non-pump bottles.
Yap said the design has helped customers to reduce wastage and yield better standardisation of their wares.
The brand image is crucial for all businesses but projecting the right image for the right target audience can be equally tricky.
They (the younger generation) are the key persons with access to the current food trends. Having them in the company is like having a 24-7 idea generator.
Green House Ingredient’s iconic green hut logo may not be familiar to the public, but many in the Malaysian food industry, even those from other Asean counties, recognise Green House Ingredient as an emerging SME in Malaysia, specialising in food flavourings.
Deriving from that, consumers got to know more about this Malaysian brand after years of effort in marketing.
Four-star recognition
Last year, Green House Ingredient earned a four-star recognition from the SME Corp.
This year, Green House Ingredient is in the running for the Sin Chew Excellence Award 2017.
Besides needing sufficient publicity for exposure, the product itself has to be verified for its quality.
This is the reason why SMEs like Green House Ingredient never neglect to get their certifications and accreditation to justify the products’ high quality.
Green House Ingredient’s products are halal and HACCP-certified.
An upgrade to FSSC 22000, an advanced food safety system certification, is in the priority list for the company next year.
For details, look out for the advertisement in this StarSpecial.