Micro diamond particles are used in Swiss line’s latest serum.
THEY say diamonds are a girl’s best friend because they last forever and are a symbol of love. Who would have ever thought these precious gems would be formulated in skincare too.
Scientists are always on the look out for ingredients with the X factor. In the past, there was a craze for skincare products with precious metals like platinum and gold – believed to improve its absorption of beneficial nutrients.
Now, Swiss line has taken it up a notch by incorporating diamonds in its serum. Yes, real diamonds.
The Swiss skincare brand recently launched its newest Cell Shock White collection and its star product – Brightening Diamond Serum, containing diamond clusters.
Diamonds are incorporated in the serum because of their optical properties. When applied to skin’s surface, it has the ability to alter the quality of light reflection from skin for an immaculate finish. The skincare line uses a technology to disperse micronised diamonds onto skin.
Once the diamond clusters touch the skin, they are evenly dispersed and the result is a more brightening effect.
“We are using the light diffusion capacity of diamonds to work on skin. Diamonds are used for its light reflection and diamond clusters leave a radiating effect on skin,” said Swiss line international training development manager Barbara Cortiello during the launch of Cell Shock White in Kuala Lumpur.
Cortiello added these micronised diamonds are crushed and crunched into round shapes to illuminate light. These precious stones are created using state-ofthe art technology where they remain on skin’s surface, and are not absorbed into the epidermis and dermis.
“Instead of anti-ageing purposes, diamonds are included to give skin a healthy and radiant glow. It took three years to formulate a serum using diamonds while working on other skincare concerns like pigmentation, anti-ageing and whitening,” said Cortiello. She adds that the product is suitable for women in their late 20s.
There are two chambers of different serums in one bottle. The serums are fused when dispensed, delivering an active formula that tackles uneven complexion, dark spots, blemishes and wrinkles. Diamonds are added in one of the chambers, together with potent ingredients.
Syn-ake peptide – known for its muscle-relaxant action – is added into the formulation to help smoothen expression lines. Spotoff complex – which helps tackle age spots and UV-induced spots – is also incorporated to the serum. The complex contains garden cress sprout extract, a “superfood” which inhibits melanin formation.
The serum also contains HD-White Complex that offers whitening and brightening effects.The new Swiss Line’s Cell Shock White collection also includes the Facial Brightening Essence, Daytime BrighteningPower Emulsion, Invisible Bi-Phase Veil SPF PA++ and Facial Brightening Mask.
‘We are using the light diffusion capacity of diamonds to work on skin,’ says Swiss line international training development manager Barbara Cortiello.
Diamond clusters are now added into serums to give skin a gleaming and glowing complexion. — Photos: YAP CHEE HONG/The Star