Shine bright

Mi­cro di­a­mond par­ti­cles are used in Swiss line’s lat­est serum.

The Star Malaysia - Star2 - - Style - By SHEELA CHANDRAN star2@thes­tar.com.my

THEY say di­a­monds are a girl’s best friend be­cause they last for­ever and are a sym­bol of love. Who would have ever thought these pre­cious gems would be for­mu­lated in skin­care too.

Sci­en­tists are al­ways on the look out for in­gre­di­ents with the X fac­tor. In the past, there was a craze for skin­care prod­ucts with pre­cious met­als like plat­inum and gold – be­lieved to im­prove its ab­sorp­tion of ben­e­fi­cial nu­tri­ents.

Now, Swiss line has taken it up a notch by in­cor­po­rat­ing di­a­monds in its serum. Yes, real di­a­monds.

The Swiss skin­care brand re­cently launched its new­est Cell Shock White col­lec­tion and its star prod­uct – Bright­en­ing Di­a­mond Serum, con­tain­ing di­a­mond clus­ters.

Di­a­monds are in­cor­po­rated in the serum be­cause of their op­ti­cal prop­er­ties. When ap­plied to skin’s sur­face, it has the abil­ity to al­ter the qual­ity of light re­flec­tion from skin for an im­mac­u­late fin­ish. The skin­care line uses a tech­nol­ogy to dis­perse mi­cro­nised di­a­monds onto skin.

Once the di­a­mond clus­ters touch the skin, they are evenly dis­persed and the re­sult is a more bright­en­ing ef­fect.

“We are us­ing the light dif­fu­sion ca­pac­ity of di­a­monds to work on skin. Di­a­monds are used for its light re­flec­tion and di­a­mond clus­ters leave a ra­di­at­ing ef­fect on skin,” said Swiss line in­ter­na­tional train­ing de­vel­op­ment man­ager Bar­bara Cor­tiello dur­ing the launch of Cell Shock White in Kuala Lumpur.

Cor­tiello added these mi­cro­nised di­a­monds are crushed and crunched into round shapes to il­lu­mi­nate light. These pre­cious stones are cre­ated us­ing state-ofthe art tech­nol­ogy where they re­main on skin’s sur­face, and are not ab­sorbed into the epi­der­mis and der­mis.

“In­stead of anti-age­ing pur­poses, di­a­monds are in­cluded to give skin a healthy and ra­di­ant glow. It took three years to for­mu­late a serum us­ing di­a­monds while work­ing on other skin­care con­cerns like pig­men­ta­tion, anti-age­ing and whiten­ing,” said Cor­tiello. She adds that the prod­uct is suit­able for women in their late 20s.

There are two cham­bers of dif­fer­ent serums in one bot­tle. The serums are fused when dis­pensed, de­liv­er­ing an ac­tive for­mula that tack­les un­even com­plex­ion, dark spots, blem­ishes and wrin­kles. Di­a­monds are added in one of the cham­bers, to­gether with po­tent in­gre­di­ents.

Syn-ake pep­tide – known for its mus­cle-re­lax­ant ac­tion – is added into the for­mu­la­tion to help smoothen ex­pres­sion lines. Spotoff com­plex – which helps tackle age spots and UV-in­duced spots – is also in­cor­po­rated to the serum. The com­plex con­tains gar­den cress sprout ex­tract, a “su­per­food” which in­hibits melanin for­ma­tion.

The serum also con­tains HD-White Com­plex that of­fers whiten­ing and bright­en­ing ef­fects.The new Swiss Line’s Cell Shock White col­lec­tion also in­cludes the Fa­cial Bright­en­ing Essence, Day­time Bright­en­ingPower Emul­sion, In­vis­i­ble Bi-Phase Veil SPF PA++ and Fa­cial Bright­en­ing Mask.

‘We are us­ing the light dif­fu­sion ca­pac­ity of di­a­monds to work on skin,’ says Swiss line in­ter­na­tional train­ing de­vel­op­ment man­ager Bar­bara Cor­tiello.

Di­a­mond clus­ters are now added into serums to give skin a gleam­ing and glow­ing com­plex­ion. — Pho­tos: YAP CHEE HONG/The Star

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