More than meets the eye

media industry that provides services to a wide variety of clients or in a non-media company managing public relations, internal communications, corporate communications, crisis management or social media.

Graduates from these fields are some of the most creative and versatile individuals in the job market.

Myth 2: Anyone can communicate well

Communicating well does not come naturally to everyone. Think of the number of times people get into arguments because of a miscommunication.

Within an organisation, instructions from work supervisors can be completely misconstrued, leading to poor morale, a toxic collegial environment and lower productivity.

When you think about how a one-time gaffe in front of a microphone can bury a politician’s career or how a poor response to a social media comment can hurt a company’s reputation, you will notice that poor communication is prevalent in society.

Part of the problem lies in the incomplete understanding of what communication is. Communication is a two-way process. It is not just about talking to people, making movies, writing e-mails or giving instructions.

Communication is also about understanding others and the wider world around us, whether personally or through the media. This, of course, requires a great deal of critical thinking – something that many shun because it takes too much intellectual effort.

The better we understand the complexities of human culture, both on the personal and institutional level, the better we can learn to express ourselves effectively.

Myth 3: No training is needed for good communication

Since communication skills do not come naturally, training is necessary to master them. It is time corporations pay more attention to all communication processes within their organisation.

Whether it is the flow of information between departments or engaging with the media to improve public perception, in these areas are crucial.

It is often reported that l communication skills is a co reason people do not get hire fail to progress in their care Therefore, it is crucial to in specialised training to deve experts who can fill these g

The Master of Communic and Media Studies offered Monash University Malaysia provides just that.

Over the course of one an years, students collaborate wi like-minded people from v i industries, engage with researc active scholars in this fiel st learn different theoretical approatches to communic broaden their contextual knowledge by learning ab latest social- and media-re issues in Asia, and embark research project that deve expertise on the topic of t interest.

At the end of the journey graduates are well equippe far in their careers.

For more information, vi www.sass.monash.edu.my.