Early childhood education – the pinnacle of success
THE nation’s leading early years education group, Smart Reader Worldwide, celebrates 17 years of accomplishment with its franchise fraternity.
With a vision to provide quality educational institutions for children across the globe, Smart Reader Kids is a specially designed concept conceived to translate the potential of every child into achievement.
Hand-in-hand with its franchisees, the passion in providing a quality and holistic educational experience has led to the successful expansion to more than 450 Smart Reader Kids and Smart Reader Kids++ centres worldwide.
The range of Smart Reader Kids programmes offers a systematic and holistic approach designed to focus on the cognitive, physical, emotional and social development of a child.
The success of the international award-winning programmes at Smart Reader Worldwide is attributed mainly to the Smart Reader phonics and the Smart Reader Creative Teaching Methodology.
The innovative and patented methodology focuses on nurturing pre-schoolers to be optimistic, imaginative, independent and successful.
The specially designed approach for children in their formative years inculcates fun, creativity and excitement in the learning process, making classes more stimulating and ultimately ensuring better engagement among children.
This pioneering teaching and learning approach has proven to be highly effective, benefiting over one million children globally.
As such, the Smart Reader Creative Teaching Methodology emphasises on educational activities that encourage children to become active participants in their studies.
Some of these activities include subjects such as dancing and singing, public speaking, arts and crafts, kinder cooking and role play.
These complement the traditional academia-related subjects to create a holistic learning experience for the students.
Students learn easily and readily with interest, fun and excitement, and as a result, develop an interest towards school. Students are inspired and empowered to pursue learning as part of life and will always associate learning as simple and fun as advocated by this methodology.
“In essence, the Smart Reader Creative Teaching Methodology encourages students to express their creative thoughts and feelings in ways that words cannot. When they learn through activities such as drawing, painting or singing and dancing, they absorb lessons in a completely different manner and develop skills beyond those obtained on a curriculum that is purely academic-based,” said Smart Reader Worldwide executive director Keefe Ong.
Therefore, the fundamentals of these programmes implement a holistic approach whereby emphasis is placed not only on academic achievements, but also to promote the development of a child’s emotional and fine motor skills.
A one-stop centre for early childhood education, the Smart Reader Kids internationally acclaimed programmes are suitable for people from all walks of life – ranging from the globally-recognised Smart Reader English Programme, the Smart Reader Kids Islamic Programme developed by experts from the National Mosque, the full-fledged Smart Reader Kids Mandarin Medium Programme and the recently introduced Smart Reader Kids Tamil Language Programme.
Franchisee Awards Night – Glorious 17
For yet another milestone achieved, Smart Reader Worldwide continues its tradition of presenting its 17th annual Franchisee Awards Night. A prestigious affair, the event is organised to honour and recognise high-performing franchisees in the past year.
With the theme of “Glorious 17”, this year’s awards bring franchisees to a place that is nestled within 727 acres (294ha) of lush secondary jungle, enfolded in the beautiful Bukit Gambang Resort City.
Giving the franchisees a short break from their hectic schedules, they can enjoy a weekend filled with sightseeing and entertaining activities, with the grand celebration that is the Franchisee Award Night to end.
It will be an evening to remember as franchisees celebrate and learn from their successful associates bestowed the Radiant Diamond Award, Diamond Award, Platinum Award, Gold Award and New Impressive Award.
The highlight of the night will be the revelation of the Franchisee of the Year and the Emerging Franchisee of the Year.
With over 25 years of experience in the education field under her belt, Radiant Diamond Award recipient Tiong Mee Chin, the owner of 10 centres in the Southern region said, “I am confident of the potential for growth in the early childhood education sector in Johor. This is attributed to the close proximity to our neighbouring country, Singapore, which demands for a strong foundation in the English language.”
Tiong has always aspired to set up her own early childhood education centre.
Little did she know, she would develop into the successful franchisee she is today.
“The Smart Reader Kids franchise business is very much how I dreamed my business venture into the education field should be. My husband, as my main supporter, has extended strong guidance and motivation in the daily administrative and financial matters since the first day I set up Smart Reader Kids Taman Molek 1, Johor Baru in 2002,” she added.
Opportunity to grow and develop
First time award recipient, Vijaya Laskhmi Raji or also known as Jass, winner of the New Impressive Award, shares her experience since joining the fraternity in 2016.
“I have learnt many invaluable lessons from both my students and parents in Smart Reader Kids Taman Nusa Bayu, Johor Baru. Being a franchisee has given me the opportunity to grow and develop. With the guidance from Smart Reader Worldwide, my team is trained to the highest quality and is always prepared. I believe that the key to success is to do what you love and what makes your heart sing because that is the only way that you will do your best work,” she said.
Furthermore, Jass commended the Smart Reader Worldwide franchise network for its extensive support.
“They have been very, very supportive whenever I required help. On top of providing quality learning materials, Smart Reader Worldwide has also assisted me in marketing my centre through various medium, such as Smart Squad, regular events, digital marketing and many more. The franchisor has a first-class training programme and operational support for franchisees at all times,” said Jass.
The New Impressive Award aims to recognise up-and-coming new centres, such as Smart Reader Kids Taman Nusa Bayu, Johor Baru, that has performed extremely well within the first year of operations, showing their grit and potential to be a successful franchisee and entrepreneur.
■ For more information, look out for its advertisement in this StarSpecial.