Cara Delevingne is the face of the new Dior skincare line
DIOR is launching a new anti-ageing skincare line for women in their 30s, and it has signed up supermodel and actress Cara Delevingne to front its campaign.
The French fashion and beauty house announced the news on social media, publishing a photo of Delevingne, her pixie crop dyed a new coppery shade of brunette, on Instagram, alongside the caption – “The house of Dior is delighted to announce that @caradelevingne, revolutionary top model, committed woman and rising actress, is now the face of the skincare line Capture. #diorforyouth.”
“Capture Youth” is aimed at thirtysomethings who want to preemptively target the early signs of ageing,
“The younger you start, the more chances you have to keep youthful features for a longer time,” Edouard Mauvais-Jarvis, environmental director and scientific communication director of Parfums Christian Dior, told WWD.
The new line, which is slated to launch in January 2018, will feature an antioxidant day cream and five serums that will allow for a customisable, more personal approach to skincare, by targeting factors such as lifting, soothing, mattifying, plumping and boosting glow.
Delevingne has cut back on her modeling commitments over the past year or so to focus on her budding acting career.
However, despite starring in Luc Besson’s summer blockbuster Valerian And The City Of A Thousand Planets, and penning her
first novel, Mirror, Mirror, which debuted this month, the British beauty still found time to pose for Chanel’s Gabrielle handbag campaign and Magnum, amongst others. This is also not her first major beauty contract – she was unveiled as a Rimmel brand ambassador back in April 2016. – AFP Relaxnews