A necessary luxury
With its latest product launch, Samsonite makes a case for luggage as a smart investment.
PUSHING the boundaries of design and innovation is Samsonite’s latest hardside collection. The offerings marry strength and lightness, together with aspects of a stylish design.
The Lite-Shock cabin size Spinner 55, for example, weighs only 1.7kg. This is achieved by using a combination of “Curv” material, which is exclusive to Samsonite, and other specially engineered components.
“It’s probably the lightest suitcase ever. Just imagine, a cabin size design that’s lighter than your laptop!” enthuses Satish Peerubandi, general manager of Samsonite International S.A. (pic)
He adds: “Design is very important for us. It’s as important as innovation. The shell has a very contemporary, trendy and stylish feel. These elements are part of the Samsonite DNA.”
According to Satish, quality luggage is indeed a smart investment. They allow for a person to travel freely without worries, which also afford an invaluable peace of mind.
“There’s just no argument there. You wouldn’t want your suitcase to break when you’re travelling. It’ll be quite a nightmare. Especially for those who travel frequently for both business and leisure.”
When asked, Satish points out that Malaysia is a very important market for Samsonite. As far as the brand’s business expansion is concerned, the country ranks number one.
“Our retail business here has shown a double-digit growth last year. And we still see a huge opportunity in the market. Expansion-wise, we’re present in almost all the big malls in the country,” he states.
Samsonite will be launching a Malaysian e-commerce site within the first quarter of 2018. It aims to provide an even bigger opportunity for expansion, as well as meet the needs of consumers.
“It’s an extra avenue to read up more about the products. Then they can buy online, or if they prefer, in stores. But online is where they can go to understand more about the products, or the different offerings,” says Satish.
The Lite-Shock collection is available in three sizes ranging from 55cm to 75cm and comes in three colours: Petrol Blue, Sand and Black.
A brand-new campaign, which was launched recently, looks to engage consumers through exciting visuals across billboards and outdisplays, door as well as on print, digital and social media.