Recognising potential to prosper
IT is one of the most important awards for us as we see it as an endorsement of how well our team has done. Winning the Putra Marketer of the Year essentially reinforces our commitment to building the brand equity of 100PLUS and shows us that we are on the right path.
The most important success factors are ensuring consistency and our perseverance in innovation. We need to be relentless in constantly creating and delivering exciting consumer engagements for our brands. 100PLUS today is a true testament of that.
In the upcoming weeks, we will be launching a new campaign for 100PLUS: “Aktifkan Potensimu” – which essentially recognises that all Malaysians are talented and rally them to live up to their potential regardless of their backgrounds or circumstances. This campaign essentially pushes the boundaries of 100PLUS into playing a pivotal role in Malaysians’ daily active lifestyle.
We are committed to creating innovative brand engagements for our consumers, hence digital will be a key platform for us to explore in order to push the limits. We constantly review the relevant tools and analytics and have discussions with our digital partners on how can we do things differently, keeping our consumers in mind. For example, in the 100PLUS Aktifkan Potensimu campaign, we will spare no efforts in harnessing the strength of digital platforms to engage our consumers.
In order for a brand to be successful and relevant, a meaningful connection must exist between the brand and the consumer. Building a brand like 100PLUS is not something that can be achieved overnight. It takes years, and in some case even decades, to build a brand that consumers trust and love. It is our innovative brand building efforts that have made 100PLUS into more than just a beverage for hydration. The 100PLUS “Aktifkan Potensimu” campaign aims to provide consumers a platform to realise the potential within oneself and understand how 100PLUS can play a role in helping them realising that potential. That alone is us creating a meaningful connection between our brand and our consumer.