PROFESSOR TAN SRI MOHD SHUKRI AB YAJID
PRESIDENT AND FOUNDER, MANAGEMENT & SCIENCE UNIVERSITY
On how social media has impacted or promoted your business brand.
Besides social media being an increasingly popular alternative source, it helps connect us with students and interested public in real time. The new generation is digitally savvy, having quick excess to information regardless of where you are is crucial. It is a platform that bridges us and our public and promote a better understanding of the teaching and learning excellence that is reflected in our brand image.
On the company’s digitalisation efforts and how it has helped in branding.
Digitalisation has opened a new frontier as we embrace the future. As an institution that is globally ranked, it is an effective source for us to maximise our reach and share instantaneously the quality and excellence that we provide.
Challenges faced by your company in a challenging economic environment.
Making the best of internationalisation and Industry 4.0 activities are important for the creation of an educational eco-system that is sustainable. We need to continue to be innovative and creative in communicating our brand through an accountable and effective deployment of all media platforms available.
On strategies put in place to boost the company’s brand image.
Our efforts on enhancing excellence, graduates’ employability and their entrepreneurship skills are the foundation that our brand is built upon. Recognitions as well as efforts towards reputation building and enhancing learning experiences are continuous as we innovate on strategies that can enhance our brand image.
The importance of a meaningful connection between a brand and a consumer in brand-building.
The MSU brand communicates trustworthiness, dependability and reliability of what we provide. Besides quality teaching and learning, our students are immersed within an eco-system that promotes community engagement, the cultivation of entrepreneurship mindset and environmental sustainability activities. These have impacted our drive towards graduates’ employability and the generation of young entrepreneurs. These are positive efforts that should be shared universally as we continuously response to the needs of 21st century learners.