DATUK SERI DANIEL CHIANG

GROUP EXECUTIVE DIRECTOR BONIA CORP BHD

On how social media has impacted or promoted your business brand.

Social media allows people to play multiple – sometimes simultaneous – roles as receivers, creators, critics, advocates, transformers and transmitters of messages. These roles are contributing factors that help build and maintain brand loyalty.

On the company’s digitaliation efforts and how it has helped in branding.

Bonia’s application on digital marketing is aimed at the brand’s ultraspecific audiences. The use of digital marketing was an effective strategy towards building organic online traffic. Social signals can significantly boost the brand’s presence in the millennial and global market.

Challenges faced by your company in a challenging economic environment.

The rise of the corporate colossus is increasingly competitive in today’s market. As a result, customer lifestyle and their buying behaviour keep fluctuating. The prevailing market sentiment is also a major swing that is present in today’s economic environment.

On strategies put in place to boost the company’s brand image.

We use direct response and social media monitoring as a way to enhance user experience. In addition, our collaboration project with Kakiseni was a tremendous platform towards creating a positive and buzzworthy engagement; for both our media and target audience.

Further to this note, we also had welcomed Korean Superstar Kim Tae Hee at our Bonia Pavilion Boutique earlier this year. It was a momentous celebration that helped embraced the continuation of international celebrity special event appearances for us, and had boosted our company’s brand image to newer heights.

The importance of a meaningful connection between a brand and a consumer in brand-building.

The success of any business is measured by its engagement and creating experience. It’s incredibly important that a brand stay relevant to their objective and their target audience.

Keeping an eye out for consumer behaviour and lifestyle changes will establish a stronger connection to the brand.