KUANG MING MING

GENERAL MANAGER BRAND’S SUNTORY MALAYSIA

On how social media has impacted or promoted your business brand.

Social media brings Brand’s closer to the consumer in which we are able to build a stronger engagement and connection with them via authentic brand content.

We are also able to gain more consumer trust through leveraged credibility.

On the company’s digitalisation efforts & how it has helped in branding.

The changing consumer media habit has made digitalisation an inevitable move for brand-building. It helps to ensure that brands are not losing the target audience who might have gone digitalised.

More importantly digital channels allow brands to communicate richer and deeper content, sharpen the target audience and enable brands to better engage with the consumer.

Challenges faced by your company in a challenging economic environment.

Staying relevant to consumer is key. It is important to put the consumer at the centre stage in all the marketing efforts. Consistently be there for them and play an active role in their life journey.

Relevance and trust will make your brand and products economically resistant.

On strategies put in place to boost the company’s brand imagery.

Continue to invest in brand-building and optimising the end-to-end consumer experience in every aspect of how consumer interact with the brand, communication, products, activations online and offline.

The importance of a meaningful connection between a brand & the consumer in brand-building.

When a brand touches us emotionally, it leaves us life-long memorable impressions.

Positive emotional connection leads to brand loyalty, brand advocacy and brand love that money cannot buy.

Building trust and emotional connection is definitely a key success metric in brand-building.